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Bored Ape Yacht Club NFTs Explained

This collection of 10,000 cartoon apes has become the poster child of NFTs. Right now, the cheapest you can buy one for is $150,000.

bored ape yacht club nft values

Bored Ape Yacht Club NFTs cost $190 at launch last April. Now they go for over $400,000.

NFTs have been around for five years, but the nonfungible token boom only truly began in 2021. It coincided almost perfectly with the launch of Bored Ape Yacht Club, a collection of 10,000 cartoon ape NFTs that's come to embody the whole industry. BAYC has over the past year become a bellwether for NFTs, just like bitcoin is for the crypto market at large. 

When NFTs were at their hottest, in April , the entry price for Bored Ape Yacht Club NFTs was $400,000. Following the crypto crash, caused by the Federal Reserve's hiking of inflation rates to tackle inflation , that's fallen closer to $150,000. Far from the all-time-high, but insane considering these NFTs sold for about $200 apiece last April. 

You've probably seen a BAYC, even if you didn't realize you were looking at one.

Bored Ape owners currently using their NFT as a Twiter profile picture include Timbaland (1.6 million followers), Eminem (22.6 million followers) and footballer Neyman Jr. (55 million followers). Jimmy Fallon and Paris Hilton are also BAYC holders, discussing their Apes in a (cringey) Tonight Show segment . Justin Bieber made headlines with his purchase of a $1.29 million Bored Ape Yacht Club NFT in February. 

In June, Eminem and Snoop Dogg released a video clip in which the rappers are depicted by their respective Bored Apes . 

Name my ape! Drop your suggestions below 👇 @BoredApeYC #BAYC #BoredApeYachtClub #NFTs pic.twitter.com/pwFynGy9QJ — jimmy fallon (@jimmyfallon) November 17, 2021
BREAKING: @Eminem just bought BAYC #9055 for 123.45 ETH ($461,868.42) WELCOME to the BAYC 🤗 pic.twitter.com/UvQFntDa8Q — m0rgan.ethᵍᵐ 💎🙆🏼‍♀️🆘 (@Helloimmorgan) December 31, 2021

Yuga Labs, the company behind the NFT collection, has already expanded the ecosystem to include a cryptocurrency (Ape Coin). More importantly, it's developing a "metaverse" MMORPG game called "Otherside." People holding Bored Ape NFTs are betting that the brand will completely break through and go mainstream. Already it's collaborated with brands like Adidas and Gucci, and last year a Bored Ape  graced the cover of Rolling Stone magazine . 

Like everything else to do with NFTs, the Bored Ape Yacht Club is contentious. Apes inspire jealousy among those who own and trade NFT art but confusion and suspicion among people who don't. Their value is instrinsically tied to ether, the second biggest cryptocurrency. That means NFTs like BAYC are likely to lose their lustre if crypto collapses -- something critics have prophesized for years. 

Here's what you need to know about the collection.

Bored Ape Yacht Club NFTs listed on NFT marketplace OpenSea.

10 of the 10,000 Bored Ape Yacht Club NFTs. Each has different attributes, some rarer than others, that makes them unique. 

Wait, what are NFTs again?

NFT is short for nonfungible token. These are tokens verify ownership on the blockchain. In essence, an NFT is like a certificate of authenticity for a fancy watch or the deed to a house. It certifies that the digital asset -- in this case a cartoon picture of an ape -- is legitimate, and denotes who the owner is.

The most ubiquitous criticism of NFTs is that they're useless because pictures can simply be right-clicked and saved for free. The point of NFT technology is that it makes public who the owner of an asset is. The idea is that anyone can buy a Mona Lisa print for a few bucks, but only one person or institution can own the original. Everyone in the world can save a BAYC jpeg on their computer, but only one person can own the NFT. 

Whether that makes NFTs valuable is a judgement call. Some people think they'll revolutionize the internet, at last allowing digital goods to be bought and sold like real-world, physical products. Others think they're an environmentally-costly ponzi scheme. 

Why are there 10,000 Bored Apes?

Broadly speaking, there are two types of NFT art. First, you have one-off visuals that are sold as non-fungible tokens, just like paintings in real life. Think the  Beeple NFTs that were sold at Christie's for as high as $69 million. Second, you have NFT collections like the Bored Ape Yacht Club, which are mostly designed to be used as profile pictures on social media. The latter have become the dominant style, where most of the money is spent. 

Pioneered by CryptoPunks in 2017, NFT collections are a little like Pokemon cards. You have a set amount -- usually between 5,000 and 10,000 -- which all have the same template, but each has different attributes that make them unique. In the case of BAYC, there are 10,000 apes, each with varying fur types, facial expressions, clothing, accessories and more. Each attribute has a rarity component, which makes some much more valuable than others. 

These properties are displayed on OpenSea, the main platform where NFTs are traded. On any given NFT's page, its properties will be listed as well as the percentage of NFTs in the collection that share the property. Usually, anything under 1% is considered rare. For instance out of 10,000 apes only 46 have solid gold fur, making these particularly valuable.

Bored Ape Yacht Club NFT properties

Each NFT has traits which are ranked by rarity, making some more valuable than others. 

As noted, the "floor price" for the project -- what you'll pay for an ape with common traits -- is currently about $150,000 (85 ether). Apes with the golden fur trait are rare, and so sell for much more. One sold in January for $1.3 million . Another  with gold fur and laser eyes , two sub-1% traits, went for $3 million.

BAYC is the biggest NFT project of this kind, recently eclipsing CryptoPunks , which is credited as the first "pfp" (profile picture) collections. Other notable sets include CyberKongz, Doodles and Cool Cats .

What makes Bored Ape Yacht Club valuable?

This is a complicated question. The short answer is that they're status symbols , and like all status symbols their value comes from perception and branding rather than utility. Just like a CEO may try to communicate business acumen with a Rolex or a luxury suit, people who trade NFTs display their success with a Bored Ape Yacht Club NFT. Their argument is that NFTs are better status symbols than real-world items, since when used as profile pictures they can be seen by millions of people on Twitter and Instagram.

Let's start at the beginning. Bored Ape Yacht Club was launched last April. It took 12 hours for all 10,000 to sell out at a price of $190 (0.08 ether). The price of Bored Ape NFTs rose steadily until July, when they spiked dramatically and the collection became a blue-chip set.

What makes an NFT collection successful is highly subjective. Broadly, it's a mix of four things: Influencer or celebrity involvement, mainstream potential, utility for members and community appeal.

The first and second are obvious. When famous people own an NFT, it makes others want to own one too. When celebrities like Jimmy Fallon and Justin Bieber bought into Bored Ape, it caused a run in sales and hype -- and hype is what the NFT market is all about. People buying into BAYC today, at a steep price of over $150,000, are likely to believe that the brand could one day adorn more than celebrity social media accounts: Netflix shows, popular games and Hollywood movies are the goal. 

Thirdly, utility. Most NFT projects claim to offer a utility of some sort, which means it does something other than act as a profile picture. That can be access to play-to-earn games or the option to stake an NFT in exchange for an associated cryptocurrency. 

Bored Ape Yacht Club has done a few things to keep owners interested. First, it created the Bored Ape Kennel Club , offering owners the opportunity to "adopt" a dog NFT with traits that mimic those of the Bored Apes. Another freebie came in August of 2021: Digital vials of mutant serum. Owners could mix their Bored Ape with the serum to create a Mutant Ape Yacht Club NFT (see below). 

The advent of this second collection last August is when the Bored Ape brand really popped. Seen as doing innovative things with NFT technology, and coinciding with a huge amount of money entering the space that month, Bored Ape Yacht Club started to be seen as the premiere NFT brand. 

Both Kennel Club and Mutant Ape NFTs now sell for a lot. The Mutant Ape Yacht Club collection entry point is about $30,000, while Bored Ape Kennel Clubs are selling for about half that. (Remember, these were free to BAYC holders.)

A Bored Ape and a Mutant Ape.

A Bored Ape and its Mutant Ape counterpart. 

Last but not least is the community that's built around a collection. NFTs double as membership cards to holder groups. The more valuable people find belonging to that community, the less they'll want to sell their NFT. Bored Ape Yacht Club has organized meetups in New York and California, and there have been Bored Ape get-togethers in Hong Kong and the UK, too. This past June, BAYC holders were treated to "Ape Fest", a festival that included performances from Eminem, Snoop Dogg, LCD Soundsystem and Amy Schumer.

But "community value" also extends to financial self interest. The higher the floor price on a collection, the more crypto-rich traders you can expect to be holders. These savvy investors trade information within locked Discord groups, providing valuable (sometimes insanely valuable) tips to one another. Sell your NFT and you'll no longer be privvy to such tips. 

Eminem's Twitter profile, showing a Bored Ape Yacht Club as his profile picture.

Eminem is the latest celebrity to flaunt a Bored Ape Yacht Club NFT as a social media profile picture.

Who's behind the Bored Ape Yacht Club?

The Bored Ape Yacht Club was developed by Yuga Labs. At the time, Yuga Labs consisted of four people, all of whom went by pseudonyms. There's Gordon Goner and Gargamel, who are the two co-founders, and two friends who helped on the development side, No Sass and Emperor Tomato Ketchup.

Got doxxed against my will. Oh well. Web2 me vs. Web3 me pic.twitter.com/uLkpsJ5LvN — GordonGoner.eth (@GordonGoner) February 5, 2022
Got doxed so why not. Web2 me vs Web3 me. pic.twitter.com/jfmzo5NtrH — Garga.eth (@CryptoGarga) February 5, 2022
Seems like the cat is out of the bag anyway, so... Hi, I'm Kerem 👋🍅 web2 me vs. web3 me pic.twitter.com/v7i4JDCTlc — EmperorTomatoKetchup (@TomatoBAYC) February 8, 2022
Welp, here we go... Hey, I'm Zeshan. Nice to meet y'all (: Web2 me vs. Web3 me pic.twitter.com/0AnqurQ1el — Sass (@SassBAYC) February 8, 2022

All four went exclusively by their pseudonyms until February, when BuzzFeed reported the identities of Gordon Goner and Gargamel. Gargamel is Greg Solano, a writer and book critic, and Gordon Goner is 35-year-old Wylie Aronow. Both went on to post pictures of themselves on Twitter alongside their Bored Apes. Following that, Emperor Tomato Ketchup and Sass both "doxxed" themselves -- that is, revealed their identity -- by doing the same. 

The actual art was created by freelance artist Seneca , who's not part of Yuga Labs. 

What's next?

Yuga Labs has big plans for its Bored Ape Yacht Club brand, plans that are both on- and offchain. (That is, both on the blockchain and in the real world.)

Start with more blockchain stuff. In March, Yuga Labs released Ape Coin, its own cryptocurrency. All Bored Ape holders were airdropped just over 10,000 Ape Coins at launch, worth around $100,000 at the time (now about $70,000). Ape Coin will be the primary currency in Otherside, the metaverse Yuga Labs is building .

Metaverses are big, virtual spaces shared by hundreds or thousands of people at a time. They've existed for a long time, think Second Life or even Fortnite. Blockchain-integrated metaverses are different only in the sense that the land, building and items within the world are owned by users as NFTs. Yuga Labs has already sold land for the metaverse, making over $300 million in just a few hours of sales .

Out in the physical world, the Bored Apes are integrating themselves into fashion. Adidas launched its first NFT project, Into The Metaverse, in collaboration with several NFT brands, Bored Ape Yacht Club chief among them. Collaborations between Adidas and BAYC on both virtual and physical clothing are coming soon. 


Adidas is also a member of the Bored Ape Yacht Club. 

The Bored Ape Yacht Club brand has popped up in other industries too. Literally in the case of food: A pop-up restaurant in Los Angeles was recently turned into a permanent burger spot. In January, a mobile game, Apes vs. Mutants , launched on both the App Store and Google's Play Store. (Reviews have been unkind.) Another mobile game is in production , scheduled for Q2. Bored Ape figurines by Super Plastic are on the way too.

More unusual, though, is what people are doing with their apes. Owning a Bored Ape NFT gives you full commercial rights to it, and holders are taking advantage of that in some creative ways. One Bored Ape owner set up a Twitter account for his ape where he created a backstory, turning him into Jenkins, a valet that works for the Yacht Club. Jenkins is now signed to a real-world agency, and has a biography written by New York Times bestseller Neil Strauss . Universal Music Group has invested by  signing a band consisting of three Bored Apes and one Mutant Ape . 

You might think NFTs are silly -- and terrible for the environment -- but don't expect the Bored Apes to disappear anytime soon.


BoredApeYachtClub NFT Price & Sales

Boredapeyachtclub sales.

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What Is Bored Ape Yacht Club?

  • Understanding BAYC
  • The BAYC Team
  • BAYC's High Value
  • More Than an NFT

The Bottom Line

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  • Strategy & Education

Bored Ape Yacht Club

bored ape yacht club nft values

Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher, and educator. She is a financial therapist and transformational coach, with a special interest in helping women learn how to invest.

bored ape yacht club nft values

Bored Ape Yacht Club, popularly called BAYC, is a collection of 10,000 non-fungible tokens (NFTs) on the Ethereum blockchain . These NFTs are graphical representations of cartoon-like apes that are distinctive by their metadata, which includes the characters’ backgrounds, earrings, clothes, fur, and eyes. Metadata for NFTs is information about and descriptions of a token that the NFT creator supplies.

The Bored Ape Yacht Club, which was launched in 2021, is similar to pieces of artwork sold physically. However, these pieces exist only digitally and are one of a kind because they live on the blockchain (which allows ownership).

Key Takeaways

  • Bored Ape Yacht Club is a non-fungible token (NFT) collection of 10,000 cartoon-like apes.
  • At launch, each Bored Ape Yacht Club token cost 0.08 Ether (ETH), or $220; by mid-October 2022, they cost 76 ETH, or approximately $100,418.
  • BAYC was developed in April 2021 by Yuga Labs, whose founders use the pseudonyms Gordon Goner and Gargamel.
  • Rarity, utilities, and celebrity endorsement drive the high price of the BAYC collection. 
  • BAYC is considered a status symbol, and celebrities like NBA star Stephen Curry, singers Eminem and Snoop Dogg, and late-night show host Jimmy Fallon own one.

Understanding Bored Ape Yacht Club (BAYC)

The Bored Ape Yacht Club NFT was launched in 2021 at the pinnacle of the cryptocurrency bull market. BAYC has flourished among other notable NFTs, including CryptoKitties and CryptoPunks.

When launched, a BAYC cost 0.08 Ether (ETH), the native cryptocurrency of the Ethereum platform. That was equivalent to $220 at the time. It sold out within 12 hours. By mid-October 2022, it had climbed to a “floor price” of 76 ETH, or approximately $100,418.

A floor price refers to the minimum cost of an NFT within a collection. The dollar value of BAYC is subject to the price of Ether—if ETH rises, the value of the NFTs within this collection takes off. BAYC’s trading volume on Oct. 14, 2022, according to NFT marketplace OpenSea, was 673,000 ETH.

BAYC has garnered interest from celebrities, who purchased the NFTs at inflated prices. Some high-profile stars who flaunt their BAYC include “Tonight Show” host Jimmy Fallon, who bought Bored Ape #599; NBA champions Steph Curry and Shaquille O’Neal; singers Snoop Dogg, Eminem, and Justin Bieber; and world-class soccer player Neymar Jr.

In a historic moment in September 2021, Sotheby’s , one of the world’s largest auction houses, closed its online auction for 101 Bored Ape Yacht Club NFTs at $24.4 million.

The Team Behind BAYC

Yuga Labs developed the Bored Ape Yacht Club. The Yuga Labs team comprises four pseudonymous core members: Gordon Goner and Gargamel (co-founders), No Sass, and Emperor Tomato Ketchup, who handled the technical aspects of BAYC.

They appeared under these pseudonyms in the early days of the launch. But BuzzFeed’s revelation of the co-founders’ identities in February 2022 led the other two core members to also give up their incognito status and post pictures of themselves on X (formerly Twitter).

On March 11, 2022, Yuga Labs acquired the intellectual property for rival NFT collections CryptoPunks and Meebits, giving it ownership of the brand and logo of each of those NFT collections. CryptoPunks is one of the earliest NFT projects. It was among the most valued NFT collections on the NFT marketplace OpenSea, with a trading volume of 1 million ETH before it got delisted in February 2022 for a copyright violation.

In a fundraising round led by venture capital firm Andreessen Horowitz, the Yuga Labs team raised $450 million. In March 2022, it was reported to be valued at $4 billion. Yuga Labs planned to use the capital to expand its activities and accelerate brand growth.

Other NFT collections that Yuga Labs started are Mutant Ape Yacht Club (MAYC)—a spinoff of BAYC—and Bored Ape Kennel Club. Both were trading at volumes of 457,000 ETH and 110,000 ETH, respectively, on OpenSea in mid-October 2022.

What Makes BAYC Valuable?

Whether the Bored Ape collection is truly worth millions of dollars has been hotly debated. Some believe the high valuations are simply based on speculation. But, in fact, rarity, celebrity endorsements, and utilities and perks have driven the collection’s value up.

The array of BAYC’s unique traits and accessories are used to measure its value. The term “rarity” gauges how unusual an NFT is within a collection with an assigned number. In the BAYC collection, there are more than 160 traits, and each ape may have four to seven trait categories. These traits are background, clothes, earrings, eyes, fur, hat, and mouth.

The most expensive Bored Ape in the collection, BAYC #8817, was auctioned in October 2021 for $3.4 million on Sotheby’s Metaverse marketplace, an online platform dedicated to rare and extraordinary NFTs. BAYC #8817 had the Solid Gold Fur trait—making it a relatively rare variety of the NFT. Other characteristics of the #8817 token are the Silver Hoop Earrings and the Wool Turtleneck.

Celebrity Endorsement

BAYC has enticed several celebrities and brands to own pieces of its NFT collection. Adidas is one of the brands contributing to the hype surrounding the NFT collection. Adidas launched “Into the Metaverse,” its native digital collectible, in partnership with Bored Ape Yacht Club, Gmoney, and PUNKS Comic.

Following the partnership launch, BAYC uploaded an image of a Bored Ape wearing an Adidas jacket on X. Gmoney tweeted a silhouette picture that displayed the Adidas logo. PUNKS Comic tweeted a picture of a character wearing a shirt bearing the Adidas logo.

Other celebrities, beyond those already mentioned, who bought BAYC include billionaire Mark Cuban, prominent X personality and DJ Steve Aoki, X personalities and musicians Post Malone and Mike Shinoda, and producer and songwriter Timbaland.

Utilities and Perks 

One of the distinctive features of the Bored Ape NFT, compared with other NFT collections, is its utilities. Owners of Bored Apes have exclusive access to a private Discord group where they chat, network, and build relationships with other Bored Ape members, including celebrities who own a Bored Ape. Ape holders also have access to “The Bathroom,” letting them make a drawing every 15 minutes on a virtual bathroom wall that acts as a community board.

Some utilities that have made BAYC attractive include ApeCoin, ApeCoin DAO, and upcoming metaverse games and events. ApeCoin is the official currency for the Bored Ape ecosystem and is used to purchase BAYC’s merchandise, event tickets, and more. ApeCoin DAO is a decentralized autonomous organization whose members—every ApeCoin holder—govern the DAO’s treasury and decide on future projects by voting on proposals.

Overall, owning a Bored Ape is considered a status symbol among many individuals. That's another key reason for the steady rise in its price since its launch.

The exclusivity that comes with the token’s perks makes Bored Ape Yacht Club much more valuable in price than many other NFTs.

BAYC Is More Than a NFT Collection

In March 2022, BAYC launched ApeCoin and adopted it as the official currency for the BAYC ecosystem. Shortly thereafter, ApeCoin was distributed to BAYC NFT holders. As mentioned, with ApeCoin, holders can participate in the governing process and engage the Bored Ape ecosystem. The ApeCoin DAO members will chair further development on the team’s road map, including creating blockchain games, hosting virtual events in the metaverse , and introducing physical products.

In December 2021, the Bored Ape Yacht Club partnered with Animoca, a blockchain gaming firm, to launch a play-to-earn game using the BAYC NFT. Animoca has designed some popular play-to-earn games , such as The Sandbox, and is valued at more than $5 billion.

Also, via the aforementioned partnership with BAYC, Adidas plans to cast a 3D Bored Ape character in its upcoming metaverse game. The goal is to foster 3D interaction among internet users through collectibles .

Is It Possible to Lose a Bored Ape Yacht Club Non-Fungible Token?

Yes. Several Bored Apes have been stolen through fraudulent hacks. In April 2022, the official Instagram account and Discord server of Bored Ape Yacht Club were hacked, and a phishing link was posted on both BAYC platforms. Hackers stole about 30 Bored Ape tokens from owners who approved a transfer using a fake “mint” link. Outside of potential hacks, however, it is increasingly challenging to lose a Bored Ape NFT.

How Can I Buy a Bored Ape Token?

To buy a Bored Ape token and be part of the exclusive club, visit a platform where the BAYC collection is listed, such as OpenSea. Connect a compatible Ethereum wallet to the marketplace. Once that’s done, search “Bored Ape Yacht Club,” filter out the ape of your choice, and place an order. If the order is confirmed, the ownership of the ape will be transferred to you.

Are Bored Apes Losing Value?

The value of Bored Apes, like most NFTs, is tied to the crypto market’s condition. In a bear market , where prices of crypto assets steadily decline, it’s expected that the value of Bored Apes will follow the same pattern. But if crypto market sentiment is bullish, then Bored Apes’ value will probably rise above the current floor price.

BAYC has evolved into more than a profile-picture (PFP) NFT. It has set a new standard and pace for other NFT collections with the various utilities it has added and plans to add to its collection. Yuga Labs has introduced products built on the blockchain as well as physical products attached to the Bored Ape collection.

OpenSea. “ Bored Ape Yacht Club .”

X. “ @BoredApeYC: Apr. 23, 2021 .”

Yuga Labs. “ Let’s Make a NFT .”

Decrypt. “ The Biggest Celebrity NFT Owners in the Bored Ape Yacht Club .”

Sotheby’s. “ Samsung’s State-of-the-Art 98 Inch Neo QLED TV on View at Sotheby’s .”

BuzzFeed News. “ We Found the Real Names of Bored Ape Yacht Club’s Pseudonymous Founders .”

X. “ @TomatoBAYC: Feb. 8, 2022 .”

X. “ @SassBAYC: Feb. 8, 2022 .”

X. “ @yugalabs: Mar. 11, 2022 .”

OpenSea. “ CryptoPunks .”

OpenSea. “ Mutant Ape Yacht Club .”

OpenSea. “ Bored Ape Kennel Club .”

X. “ @Sothebysverse: Oct. 26, 2021 .”

X. “ @BoredApeYC: Nov. 28, 2021 .”

X. “ @gmoneyNFT: Nov. 28, 2021 .”

ApeCoin. “ ApeCoin Is for the Web3 Economy .”

Animoca Brands. “ Bored Ape Yacht Club and Animoca Brands Join Forces to Make Blockchain NFT Game .”

Animoca Brands. “ Animoca Brands Raises US$358,888,888 at Over US$5B Valuation to Grow the Open Metaverse .”

Adidas. “ Into the Metaverse: Let's Go .”

X. “ @BoredApeYC: Apr. 25, 2022 .”

CoinDesk. “ NFTs Stolen After Bored Ape Yacht Club Instagram, Discord Hacked .”

bored ape yacht club nft values

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Bored Ape Yacht Club: A complete and up-to-date overview of the revolutionary and leading NFT project

Bored Ape Yacht Club: A complete and up-to-date overview of the revolutionary and leading NFT project

Table of contents

Bored Ape Yacht Club (BAYC) is arguably the most influential NFT project in the world. For almost a year, it remained second only to CryptoPunks in terms of turnover. This collection led to the creation of other equally popular and large-scale projects: BAKC, MAYC, Otherside metaverse, ApeCoin. The history of BAYC is a living testament to how a couple of successful deals can change an entire market. If not for one prominent NFT influencer, BAYC might not exist at all. But more on that later.

Today’s review is about an amazing global success story that has led to over $2 billion in sales, NFT market dominance, and elite status.

Bored Ape Yacht Club Official Links

  • Official site: https://boredapeyachtclub.com
  • Twitter @BoredApeYC: over 1M followers,
  • Discord @BoredApeYachtClub : over 209K subscribers,
  • Instagram @boredapeyachtclub : over 700K subscribers.

What is Bored Ape Yacht Club (BAYC)?

Bored Ape Yacht Club (BAYC) is a fusion of digital collectibles and an exclusive online community. Each Bored Ape is a unique digital character, created with over 170 distinct traits such as clothing, expressions, and headwear.

Moreover, owning a Bored Ape grants membership to the elite community, unlocking exclusive benefits. The value of these perks depends on an individual’s engagement with the concept. For instance, members can access The Bathroom, a collaborative art space within the cryptosphere, allowing them to contribute to a digital wall painting experience.

A more substantial advantage is that Bored Ape NFT holders possess complete commercialization rights for their apes. This means if you own a Bored Ape, you have the freedom to use it for various commercial purposes. In addition, each community member has exclusive access to the annual IRL ApeFest and participates in the project’s airdrops. And this, believe us, turns this valuable investment asset into 2-3-4 additional digital assets.

What is BAYC

In general, we won’t tell you everything at once. Therefore, this comprehensive, up-to-date guide to the most prestigious ecosystem is for you.

Bored Ape Yacht Club in numbers

  • The Bored Ape Yacht Club (BAYC) comprises a limited collection of 10,000 unique NFTs, launched on April 29, 2021, at a mint price of 0.08 ETH (equivalent to $190).
  • Presently, the collection is under the ownership of 5,546 distinct wallets, with 55% being unique owners.
  • Notably, the floor price for these exclusive NFTs currently stands at around 26 ETH, translating to approximately $40,000.
  • The sales volume of BAYC has surpassed a remarkable 1.3 million ETH, equivalent to a staggering $2.17 billion.
  • The peak of its popularity was evident when the most expensive BAYC, numbered #8817, was sold at Sotheby’s for an astounding $3.4 million in late October 2021. In another remarkable auction, the Yuga Labs team successfully sold a lot of 101 NFTs for an impressive $24.4 million at Sotheby’s in September 2021.
  • During the peak of the NFT craze in April 2021, the entry price for BAYC was as high as $400,000.
  • Demonstrating its widespread appeal, a special edition of Rolling Stone magazine featuring a Bored Ape on the cover, limited to 2,500 copies, sold out within a mere four minutes at the beginning of November 2021.
  • Interestingly, only a small fraction of the collection, approximately 2% (244 pieces out of 10,000), is currently available for sale. These listings range from 26 ETH to 5,000 ETH, indicating that the majority of holders view their BAYC assets as valuable long-term investments, showing no haste in parting with their prized possessions at lower prices. This steadfast confidence underlines the collective belief in the project’s enduring potential.

Thanks to all these records, the project is included in the TOP of the best NFT collections .

Data (including exchange rates) are given at the time of publication (October 18, 2023)

Bored Ape Yacht Club attributes

Every BAYC possesses distinct features (168), categorized into 7 main attributes, each having various versions:

  • The background

Some attributes are rarer than others, which makes these monkeys more collectible. Therefore, they are more expensive than others. For example, apes with Solid gold fur are rarer and more expensive than others. The floor price for these NFTs has consistently remained above 330 ETH throughout their sales history, having been offered for sale only twice. This rarity is attributed to their substantial investment potential, promising far greater returns in the future compared to a quick but less rewarding sale.

BAYC nft attributes

What sets this collection apart? It stands as one of the initial projects meticulously hand-drawn by artists, deviating from the algorithm-generated images prevalent in other collections like the renowned CryptoPunks. This distinction marks their first and most significant departure from the CryptoPunks phenomenon.

Who created the Bored Ape Yacht Club?

Let’s delve into the origins of this journey. In a twist of fate, a group of friends came together to establish their startup venture. They named their team Yuga Labs , driven by the ambition to construct a media empire exclusively dedicated to NFTs. Crafting Bored Ape Yacht Club (BAYC) marked their inaugural stride toward achieving this ambitious vision.

Initially, all developers at Yuga Labs operated under pseudonyms, a practice they maintained until BuzzFeed unmasked two of them in a February 2022 article.

And the aliases are:

  • Gordon Goner @GordonGoner ,
  • Gargamel @CryptoGarga ,
  • Sass @SassBAYC ,
  • Emperor Tomato Ketchup @TomatoBAYC .

bored ape yacht club nft values

It was revealed that Gargamel is, in fact, Greg Solano, an author and literary critic, while Gordon Goner goes by Wiley Aronov. Sass and Emperor Tomato Ketchup, whose real names are Zeshan and Kerem respectively, both work as software engineers.

Prior to their involvement with BAYC, Gargamel and Gordon Goner had minimal presence in the crypto community, lacking any prior development experience in the field. Despite their lack of experience, both individuals had been active traders since 2017. Tomato and Sass were newcomers to the world of NFTs and cryptocurrencies. Nevertheless, the four of them collaborated, forming Yuga Labs, and subsequently launched BAYC under this banner.

Regarding the creation of actual art, none of the founders were responsible. The primary artist for the original BAYC collection is a woman known by the pseudonym Seneca, or the All-Seeing Seneca. Additional contributors included artists such as Thomas Dugley, Migwasher, and a couple who preferred to remain anonymous.

Bored Ape Yacht Club success story

Before the inception of BAYC concept, the team at Yuga Labs was already immersed in project development. Yuga Labs realized that traditional art market concepts did not translate well into the digital realm. While paintings adorn living room walls, NFTs serve as social media profile pictures. Recognizing this shift, the team sought an “exclusive” feature for club members, giving rise to the idea of a yacht club.

Yuga Labs envisioned the club as a haven for early crypto and NFT pioneers, individuals who had ventured into the world of cryptography during its nascent stages. These early “apes,” having reaped the benefits of their earlier investments, found themselves in a leisurely state, spending their days on yachts or socializing in bars.

Reportedly, Yuga Labs swiftly attracted prominent crypto investors who backed this vision with their savings. With investments secured, the team commenced collection development, determining attributes, crafting illustrations, and securing a minting contract. The official release occurred on April 29, 2021, with NFTs initially priced at 0.08 ETH per ape (approximately $190 at that time). Initial sales were gradual, and by May 1, the momentum was still low.

However, the narrative took a dramatic turn when influential NFT personality, Pranksy , acquired nearly all the monkeys, announcing the purchase to his extensive Twitter following. This event catalyzed a rapid transformation; BAYC’s collection completely sold out within 12 hours.

Remarkably, the BAYC team emphasized in interviews that they had no prior contact with Pranksy before the sale. In the subsequent month, BAYC experienced a surge in secondary sales, marking the beginning of its rapid ascent.

Why is Bored Ape Yacht Club popular?

The widespread appeal of the Bored Ape Yacht Club (BAYC) can be attributed to several key factors:

Celebrity and Mass Appeal

When influential figures or celebrities own NFTs, it creates a desire for others to own them too. Notable personalities such as Jimmy Fallon and Justin Bieber owning Bored Ape NFTs triggered a surge in sales and excitement. This celebrity endorsement generates hype, a driving force in the NFT market. People purchasing BAYC at high prices today anticipate its potential expansion beyond celebrity social media profiles, envisioning its presence in popular media like Netflix shows, renowned games, and Hollywood movies.

Community Engagement

The community surrounding the collection serves as a vital driving force. Members are drawn not only to the project’s existence but also to the exclusive privileges it offers, providing them a sense of belonging to an elite society alongside stars and celebrities. NFTs function as membership cards, granting access to exclusive groups. The more valuable people perceive their membership, the less inclined they are to sell their assets. Additionally, higher floor prices attract wealthy crypto traders, enhancing the community’s financial dynamics.

Long-term Project Viability

Unlike many projects in the market consisting solely of visual images and minimal backstory, BAYC stands out. After the initial collection release, the team expanded their initiatives, introducing two more collections, a governance token, and eventually, a metaverse. These interconnected projects are meticulously designed around the concept of monkeys, amplifying their value, significance, and impact. Notably, BAYC boasts a detailed project whitepaper outlining the team’s plans, providing transparency and assurance to investors about the project’s future trajectory.

BAYC’s value extends beyond mere collectibility, encompassing a robust social component.

Upon purchasing a BAYC token, buyers gain membership not just in the form of a token, but in an exclusive community of like-minded crypto enthusiasts. Membership privileges within this closed club continue to expand and currently include:

  • Access to Exclusive Discord Server. Members join a private Discord server comprising over 30,000 individuals, including token holders and celebrities. This platform allows interaction and communication among the BAYC community members.
  • Ownership and Commercial Use Rights. Owners of BAYC NFTs possess not only the rights to their virtual apes but also the commercial freedom to monetize these assets. Owners can generate income by licensing the images or creating products based on their NFTs. For instance, a BAYC member created a Twitter account for their monkey, inventing a backstory. This narrative led to the creation of a biography by New York Times author Neil Strauss, detailing the virtual valet Jenkins, an employee of the yacht club.
  • Participation in Online and Offline Activities. BAYC members enjoy opportunities for both virtual and real-world engagement. They can attend exclusive events, including private parties. A notable offline event, Ape Fest, took place from October 31 to November 6, 2021, in New York. The festival featured diverse activities for monkey owners across the city, including a yacht party, charity dinners, and a concert featuring renowned personalities like Chris Rock, Aziz Ansari, and the Strokes. Over 700 attendees participated in these events. In June 2022, Ape Fest featured performances by artists like Eminem, Snoop Dogg, LCD Soundsystem, and Amy Schumer, further enhancing the unique experiences available to BAYC members. In 2023, ApeFest will be held in Hong Kong from November 3 to 5.

  • The Bathroom serves as a digital canvas for Bored Ape Yacht Club (BAYC) graffiti holders. Each NFT owner has the opportunity to contribute by drawing one pixel every fifteen minutes on a designated virtual wall.
  • Access to derivative NFT collections. BAYC members gain exclusive entry to other NFT collections curated by Yuga Labs. Furthermore, they are eligible for free airdrops (we will talk about them below).

Remarkably, the creators managed to transform their monkeys into a cultural phenomenon. BAYC has transcended being merely an image; it now functions as a key to an exclusive community and serves as a status symbol. This transformation has led many individuals to invest substantial sums, ranging from tens to hundreds of thousands of dollars, in these digital images.

Which celebrities own BAYC NFT?

Notably, BAYC has garnered significant attention from celebrities. A-listers prominently feature NFTs as their avatars on social media platforms, incorporate them into videos, and even participate in events dedicated to these digital creations. This widespread celebrity endorsement has introduced BAYC to hundreds of millions of people, further enhancing its popularity and reach.

Celebrity own BAYC

Bored Ape owners include:

  • American singer and show woman Paris Hilton,
  • Pop legend Madonna,
  • Singer Justin Bieber,
  • Actor Kevin Hart,
  • Broadcaster Jimmy Fallon,
  • Musician Lil Baby,
  • Rappers Snoop Dogg and Eminem, Post Malone and Jermaine Dupri,
  • Billionaire Mark Cuban ,
  • Basketball players Shaquille O’Neal, Stephen Curry, Josh Hart, LaMelo Ball and Tyrese Haliburton,
  • American football stars Dez Bryant, Tom Brady and Von Miller,
  • Musical groups The Chainsmokers and Waka Flocka Flame.
  • Post Malone even managed to show the process of buying Bored Ape through the MoonPay app in a recent clip from The Weeknd – One Right Now. At the time of writing the video has received more than 106 million views on YouTube.

Imagine, we have listed only a small part of the celebrities who have invested large sums in these bizarre works.

Bored Ape Yacht Club ecosystem

The Bored Ape Yacht Club (BAYC) ecosystem is a thriving digital universe that combines exclusive NFT collectibles, vibrant community engagement, and innovative utility. With celebrities endorsing these NFTs and an expanding range of interactive experiences, the BAYC ecosystem stands as a pinnacle of creativity and community within the NFT space.

Mutant Ape Yacht Club (MAYC)

Mutant Ape Yacht Club (MAYC) introduces a collection of 20,000 uniquely mutated apes, each boasting an array of distinctive physical flaws. These mutations range from eerie rotting features to curious growths and even blurry snouts, making each mutant ape a truly one-of-a-kind creation. Upon the launch of the Mutant Ape Yacht Club, owners of Bored Apes were gifted a unique “serum.” This serum could be fused with their existing Bored Ape, resulting in the creation of an entirely new Mutant Ape character.

The purpose behind their creation was to acknowledge the enthusiasm of BAYC owners for the community, while also enticing more collectors to join the ecosystem. The initial price of MAYC stood at 3 ETH, and astonishingly, the entire collection was sold out within just one hour in August 2021, generating a staggering $96 million for the project team.

What sets MAYC apart is the introduction of innovative “serums,” randomly distributed among users. These serums hold the power to transform ordinary Bored Ape Yacht Club (BAYC) monkeys into unique MAYC mutants. The serums come in three distinct levels:

  • M1 and M2 Serums: These serums allow users to create a mutant monkey with some resemblances to the original BAYC character. The mutations are noticeable yet maintain a connection to the ape’s origins.
  • M3 Serum: The coveted M3 serum takes the concept further by enabling the creation of an entirely new mutant monkey. This serum enhances the ape’s uniqueness, resulting in a mutant creation that stands apart from the rest, making it a highly prized asset in the NFT realm.

Most Expensive Sales MAYC

  • You can buy a token for a minimum of 4.8 ETH,
  • Total sales exceeded 988K ETH (Over $1.5 billion),
  • The most expensive MAYC #30002 was sold for 500 ETH,
  • Over 11K unique owners (58%).

You can also check out our ranking of the rarest MAYC tokens.

Bored Ape Kennel Club (BAKC)

Bored Ape Kennel Club (BAKC) comprises 10,000 unique NFT dogs, each possessing distinctive traits. The collection is designed around a particular theme: a bored ape’s melancholy can be comforted by the presence of a faithful companion dog, bringing warmth and joy. Unlike the MAYC, the BAKC was exclusively offered to existing BAYC members. In June 2021, digital dogs were randomly distributed to BAYC owners for free as part of their perk – one dog for each BAYC. Within a limited timeframe, these members had the opportunity to “adopt” one of these 10,000 charming dogs. Notably, during the initial six weeks, a 2.5% royalty fee from secondary market sales was directed towards supporting no-kill animal shelters, adding a philanthropic aspect to the endeavor.

bored ape yacht club nft values

  • You can buy a token for a minimum of 1.5 ETH,
  • Total sales exceeded 273K ETH (Over $430k),
  • The most expensive BAKC #5908 was sold for 50 ETH,
  • Over 5K unique owners (53%).

ApeCoin Governance Token

ApeCoin ( $APE ) serves as the economic management token within the BAYC ecosystem, fostering community development. It operates as an ERC-20 token specifically designed to empower the community of bored monkeys. Yuga Labs, the brains behind the BAYC collection, has integrated ApeCoin across all its products and services.

Why is this relevant in our article? Well, 15% of the total coin supply was distributed to BAYC holders, enabling them to engage in lucrative trading activities on various prominent cryptocurrency exchanges.

  • The total supply of $APE stands at 1 billion coins;
  • The cryptocurrency’s market capitalization has surpassed $420 million;
  • The value of a single Apecoin recently ranged from $1.1 to $2;
  • The token reached its peak value on April 29, 2022, hitting $23.

Otherside Metaverse

On March 19, 2022, Yuga Labs took the virtual world by storm, unveiling a captivating trailer for the highly anticipated Otherside metaverse via their official Twitter account. Unlike anything seen before, this metaverse is a masterpiece of gamification, combining elements of role-playing games with iconic characters from popular NFT collections including BAYC, MAYC, CryptoPunks, Meebits , World of Women , Cool Cats and others blue chips.

What sets Otherside apart is its unique collaboration with industry giants Animoca Brands and Improbable, promising a groundbreaking virtual experience. In this immersive metaverse, NFT enthusiasts can interact with digital assets from well-known collections, creating an interconnected universe of creativity and innovation.

However, what truly sets Otherside apart from the rest is its ambitious endeavor to create a massively multiplayer online role-playing game (MMORPG) metaverse. This bold step aims to seamlessly integrate diverse NFT universes, providing players with an unparalleled gaming experience that transcends traditional boundaries.  

Today, Otherside is a strategic priority for the entire ecosystem, as recently confirmed by the company’s CEO, pointing out strategic focuses .

How much do BAYC cost?

In April, 2021 the mint price was 0.08 ETH ($190). To visualize the price growth, we made a cut at the average price for 1 NFT:

  • In August 2021: 24 ETH;
  • In October 2021: 62 ETH;
  • In January 2022: 116 ETH;
  • In May 2022: 159 ETH;
  • In August 2022: 120 ETH;
  • In January 2023: 75 ETH;
  • In August 2023: 28 ETH.

Now (October 2023) the floor price is 26 ETH. On average, the latest sales are in the range of 24-40 ETH. To date, the sales volume has surpassed a remarkable 1.3 million ETH, equivalent to a staggering $2.17 billion.

The most expensive BAYC sales

  • In September 2021, Yuga Labs achieved a significant milestone by selling a collection of 101 NFTs for an impressive $24.4 million at Sotheby’s.
  • #8817 fetched an astonishing $3.4 million at Sotheby’s by the close of October 2021, further solidifying the club’s status as a coveted and valuable collection in the NFT market.
  • #7537 sold on June 15, 2022 for 1024 ETH ($1.2M at time of purchase).
  • #6388 sold on July 9, 2022 for 869.69 ETH ($1M at time of purchase).
  • #232 sold on November 23, 2022 for 800 ETH ($947k at time of purchase).

Most Expensive Sales NFT BAYC

You can also see our ranking of the most expensive , rarest and most popular BAYC NFTs.

Where to buy Bored Ape Yacht Club?

In early April 2021, the NFTs were at their peak and quickly sold out. Now they can only be bought in secondary markets. You can see all NFTs available for sale on their page only on the marketplaces:

  • LooksRare ,

How to buy Bored Ape Yacht Club?

Wondering how to become a part of the Bored Ape Yacht Club community? Here’s a simple guide:

  • Connect Your Crypto Wallet: Start by linking your crypto wallet, ensuring secure storage for your digital assets.
  • Visit the Official Collection: Locate the official Bored Ape Yacht Club collection. You can find links to official accounts in the previous paragraph.
  • Choose Your NFT: Explore the collection to find the specific NFT you wish to purchase. Click on the NFT and then hit the “Buy” button.
  • Place a Bid (Optional): Alternatively, you can place a bid on the token you like. Ensure you have enough ETH to cover gas or transaction fees. If the seller accepts your bid, the transaction will proceed.
  • Congratulations!: Once the deal is confirmed, you officially become a valued member of the Yuga Labs community. Enjoy your newfound privileges!

Collaborations and news about BAYC

This extensive review would be incomplete if we did not touch on important news about the project itself. So, below are the largest of them.

  • In October 2021, Yuga Labs inked a deal with renowned music manager Guy Osiri, known for his collaborations with Madonna and U2. Osiri’s agency, Maverick Records, will serve as the representative for BAYC in the realms of film, television, and music.
  • Following suit, in November 2021, music powerhouse Universal Music revealed its intentions to create a virtual metaverse centered around NFT apes. Additionally, they announced the promotion of a virtual group named Kingship, comprised of three rare Bored Ape members and one Mutant Ape.

  • In November 2021, American rapper and producer Timbaland made a significant move by purchasing multiple BAYCs and establishing Ape-In Productions. This company and platform are dedicated to crafting content for various metaverse applications, specifically those incorporating BAYC visuals. Timbaland’s venture introduced TheZoo, a virtual group comprised of six Bored Ape members. The label debuted their inaugural track, “ApeSh!t,” accompanied by a music video in March 2021.

  • In early November 2021, the renowned magazine Rolling Stone unveiled an exclusive NFT cover showcasing a Bored Ape. Limited to 2,500 copies, this special edition sold out within a mere four minutes, emphasizing its immense popularity.

Rolling Stone Bored Ape NFT BAYC

  • In December, 2021, Adidas launched its first NFT project, Into The Metaverse , in collaboration with several Bored Ape Yacht Club, Punk Comics, and NFT influencer Gmoney . Collaboration between Adidas and BAYC is coming soon on both virtual and physical wear.
  • In June 2022, Snoop Dogg and Eminem launched a fresh track and music video featuring the Bored Apes collaboration. Both artists took on the persona of animated monkeys in the video. As of the latest update, the official channel has amassed over 88 million views for this captivating collaboration.

  • In July, 2023, Yuga Labs launched network licensing for BAYC and MAYC brands called “ Made by Apes ”. Owners of these NFTs can officially register their goods, services or company under the NFT brand based on a unique online license.
  • On August, 2023, Snoop Dogg and the world-famous shoe brand Skechers presented a collaboration in the form of a limited collection of street shoes called Dr. Bombay featuring a leopard BAYC. A total of 5 models in the collection with elements of leopard style and a large image of a leopard NFT ape. The cost is from 75 to 100 dollars.
  • In September, 2023, the team has revealed its latest collaboration with the legendary Japanese streetwear brand BAPE . The collaboration will feature an extremely limited collection available exclusively to the community. The collaboration will feature an extremely limited collection available exclusively to the community. The premiere will take place at ApeFest 2023 in Hong Kong.
  • In September, 2023, Yuga Labs announced The Yacht Club Open House IRL event. This inaugural event, designed to welcome non-members, promises a day filled with panel talks, immersive encounters, and the chance to connect with web3 creators, collectors, and the crypto-curious.

The Future of Bored Ape Yacht Club

Bored Ape Yacht Club (BAYC) has undeniably made its mark on the NFT and blockchain landscapes, but its journey is far from over. Looking ahead, we can expect BAYC to not just maintain its momentum but also soar to even greater heights.

BAYC has transcended into a cultural phenomenon, and its popularity is set to surge as more individuals get acquainted with its unique appeal. Several factors, such as the growing acceptance of NFTs, the metaverse’s rising popularity, and the steadfast support from its vibrant community, will act as the driving force behind its continued expansion.

In the realm of blockchain, BAYC is positioning itself as the most major player. The club’s potential lies in its ability to innovate, constantly introducing groundbreaking products and services. Through strategic partnerships and collaborations, BAYC could reshape how we engage with digital assets and virtual experiences, setting new standards in the industry.

BAYC’s future is remarkably promising. Its current success, combined with ongoing innovations, suggests a future where BAYC will wield significant influence over the NFT and blockchain sectors. Keep an eye on this space; exciting developments are undoubtedly on the horizon.

Should you invest in Bored Ape Yacht Club?

In the ever-evolving world of cryptocurrencies and NFTs, the Bored Ape Yacht Club has emerged as a significant player, capturing the attention of investors and enthusiasts alike. The question on many minds is: Should you invest in Bored Ape Yacht Club?

At its core, BAYC is not just a collection of unique and artistic NFTs; it represents a thriving community and a cultural phenomenon. The exclusivity and creativity embedded in each Bored Ape make them highly coveted digital assets. With celebrities, influencers, and notable personalities endorsing BAYC, its popularity has skyrocketed, leading to substantial market demand.

Investing in these NFTs offers the allure of potential profits, especially given its historical price trends and the ever-expanding NFT market. The limited supply of 10,000 Bored Apes ensures their rarity, a key factor driving their value. Additionally, BAYC’s foray into the metaverse and collaborations with renowned artists and musicians hint at its potential for long-term growth and innovation.

However, like any NFT investment , BAYC comes with risks. The volatile nature of the cryptocurrency market means prices can fluctuate rapidly. Potential investors must conduct thorough research, understanding the market trends, community dynamics, and the overall utility of BAYC within the NFT ecosystem.

In conclusion, investing in Bored Ape Yacht Club can be a lucrative venture for those willing to navigate the complexities of the crypto world. With its strong community, unique value proposition, and continuous developments, BAYC stands as a compelling investment opportunity. As always, diversification and a well-informed approach are key when considering any investment in the digital realm.

Opinion of NFTmetria

In the vast sea of NFT collections, Bored Ape Yacht Club (BAYC) has emerged as a beacon of exclusivity and innovation. While countless NFT projects come and go, only a select few truly capture the public’s imagination, and BAYC stands firmly among them. Its unprecedented popularity can be attributed to several key factors, making it a standout choice for both collectors and investors.

  • Celebrity Allure and Social Status: One of the driving forces behind BAYC’s meteoric rise is the endorsement by celebrities and influencers. When influential figures, like Jimmy Fallon and Justin Bieber, proudly display their Bored Apes, it creates a hype that resonates far beyond the crypto community. BAYC serves not just as a digital art collection, but as a social symbol, a pass to an exclusive club where social status intertwines with digital ownership.
  • Active Community and Social Component: BAYC has redefined the concept of NFT ownership. It’s no longer just about owning a piece of digital art; it’s about being part of a thriving community. The active engagement within the BAYC community fosters a sense of belonging, turning mere token holders into active participants in a digital society. This social component, where digital assets mirror real-world social interactions, is reshaping the way we perceive ownership in the digital realm.
  • A Glimpse into the Future: While BAYC is undeniably a form of conspicuous consumption, it also serves as a trailblazer for the crypto sector. Its success raises an intriguing question: Could blockchain technology find its true calling in the realm of entertainment, paving the way for a future where digital experiences hold as much value as physical possessions? As mass adoption of blockchain technology inches closer, BAYC’s unique blend of art, social interaction, and celebrity endorsement might very well point the way forward.

In the ever-evolving landscape of cryptocurrencies and NFTs, Bored Ape Yacht Club stands as a testament to the potential of digital assets beyond financial investments. Its allure goes beyond monetary value; it represents a cultural shift where the digital and physical worlds intersect. As we witness the unfolding chapters of blockchain technology, BAYC offers a tantalizing glimpse into what the future might hold – a future where our digital lives are as rich and meaningful as our physical ones. Only time will reveal the full extent of this transformative journey.

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Bored ape pictures not turning a profit —

Buyers of bored ape nfts sue after digital apes turn out to be bad investment, lawsuit: sotheby's $24m sale to ftx gave bored ape nfts "an air of legitimacy.".

Jon Brodkin - Aug 17, 2023 6:59 pm UTC

Collage of illustrations of apes from the

The Sotheby's auction house has been named as a defendant in a lawsuit filed by investors who regret buying Bored Ape Yacht Club NFTs that sold for highly inflated prices during the NFT craze in 2021. A Sotheby's auction duped investors by giving the Bored Ape NFTs "an air of legitimacy... to generate investors' interest and hype around the Bored Ape brand," the class-action lawsuit claims.

The boost to Bored Ape NFT prices provided by the auction "was rooted in deception," said the lawsuit filed in US District Court for the Central District of California. It wasn't revealed at the time of the auction that the buyer was the now-disgraced FTX, the lawsuit said.

"Sotheby's representations that the undisclosed buyer was a 'traditional' collector had misleadingly created the impression that the market for BAYC NFTs had crossed over to a mainstream audience," the lawsuit claimed. Lawsuit plaintiffs say that harmed investors bought the NFTs "with a reasonable expectation of profit from owning them."

Sotheby's sold a lot of 101 Bored Ape NFTs for $24.4 million at its "Ape In!" auction in September 2021, well above the pre-auction estimates of $12 million to $18 million. That's an average price of over $241,000, but Bored Ape NFTs now sell for a floor price of about $50,000 worth of ether cryptocrurrency, according to CoinGecko data accessed today.

Investors previously sued Bored Ape creator Yuga Labs, four company executives, and various celebrity promoters including Paris Hilton, Gwyneth Paltrow, Kevin Hart, Snoop Dogg, Serena Williams, Madonna, Jimmy Fallon, Steph Curry, and Justin Bieber. The original class-action was filed in December 2022, and Sotheby's was added as a defendant in an amended complaint submitted on August 4.

Yuga describes its collection of 10,000 Bored Ape NFTs as "unique digital collectibles living on the Ethereum blockchain" that double as a "Yacht Club membership card." The website has some "members-only" areas. "When you buy a Bored Ape, you're not simply buying an avatar or a provably rare piece of art," the NFT collection's website says. "You are gaining membership access to a club whose benefits and offerings will increase over time. Your Bored Ape can serve as your digital identity, and open digital doors for you."

Lawsuit: Yuga “colluded” with Sotheby’s

The amended lawsuit alleges that "Yuga colluded with fine arts broker, Defendant Sotheby's, to run a deceptive auction." After the sale, a Sotheby's representative described the winning bidder during a Twitter Spaces event as a "traditional" collector, the lawsuit said.

The lawsuit said it turned out the auction buyer was now-bankrupt crypto exchange FTX, whose founder Sam Bankman-Fried is in jail awaiting trial on criminal charges. Ethereum blockchain transaction data shows that after the auction, "Sotheby's transferred the lot of BAYC NFTs to wallet address 0xf8e0C93Fd48B4C34A4194d3AF436b13032E641F3,77 which, upon information and belief, is owned/controlled by FTX," the complaint said. Speculation that FTX was the buyer had been percolating since at least January 2023.

The lawsuit alleges that Yuga Labs and Sotheby's violated the California Unfair Competition Law, the California Corporate Securities Law, the US Securities Exchange Act, and the California Corporations Code. The plaintiffs also claim that Sotheby's Metaverse, an NFT trading platform opened after the auction, "operated (or attempted to operate) as an unregistered broker of securities."

"FTX has several deep ties to Yuga such that it would be mutually beneficial for both Yuga and FTX (as well as Sotheby's) if the BAYC NFT collection were to rise in price and trading volume activity. Upon information and belief, given the extensive financial interests shared by Yuga, Sotheby's and FTX, each knew that FTX was the real buyer of the lot of BAYC NFTs at the Sotheby's auction at the time that Sotheby's representatives were publicly representing that a 'traditional' buyer had made the purchase," the lawsuit said. FTX is not named as a defendant.

Ape prices soared, then plummeted

After the auction, the price of Bored Ape digital assets hit a new high and kept rising for months. It peaked at over $420,000 in April 2022 but plummeted to about $90,000 six weeks later, according to CoinGecko .

The class action lawsuit's named plaintiffs are Johnny Johnson, Ezra Boekweg, Mario Palombini, and Adam Titcher. They are trying to get certification of a class consisting of "all investors who purchased Yuga's non-fungible tokens ('NFTs') or ApeCoin tokens ('ApeCoin') between April 23, 2021 and the present." There were over 103,000 account holders of Yuga securities as of December 1, 2022, the lawsuit said.

"While the Executive Defendants made hundreds of millions of dollars, investors were left with NFTs worth a fraction of their artificially inflated value," the original version of the complaint in December said.

Yuga and other defendants have a September 12 deadline to file motions to dismiss the complaint. Sotheby's told CNN this week that the "allegations in this suit are baseless, and Sotheby's is prepared to vigorously defend itself." Yuga Labs similarly called the allegations "completely without merit or factual basis."

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How Four NFT Novices Created a Billion-Dollar Ecosystem of Cartoon Apes

By Samantha Hissong

Samantha Hissong

J ust last year, the four thirtysomethings behind Bored Ape Yacht Club — a collection of 10,000 NFTs, which house cartoon primates and unlock the virtual world they live in — were living modest lifestyles and working day jobs as they fiddled with creative projects on the side. Now, they’re multimillionaires who made it big off edgy, haphazardly constructed art pieces that also act as membership cards to a decentralized community of madcaps. What’s more punk rock than that?

The phenomenal nature of it all has to do with the recent appearance, all over the internet, of images of grungy apes with unimpressed expressions on their faces and human clothes on their sometimes-multicolored, sometimes-metal bodies. Most of the apes look like characters one might see in a comic about hipsters in Williamsburg — some are smoking and some have pizza hanging from their lips, while others don leather jackets, beanies, and grills. The core-team Apes describe the graffiti-covered bathroom of the club itself — which looks like a sticky Tiki bar — in a way that echoes that project’s broader mission: “Think of it as a collaborative art experiment for the cryptosphere.” As for the pixel-ish walls around the virtual toilet, that’s really just “a members-only canvas for the discerning minds of crypto Twitter,” according to a blurb on the website, which recognizes that it’s probably “going to be full of dicks.”

(Full-disclosure: Rolling Stone just announced a partnership with the Apes and is creating a collectible zine — similar to what the magazine did with Billie Eilish — and NFTs.)

“I always go balls to the wall,” founding Ape Gordon Goner tells Rolling Stone over Zoom. Everything about Goner, who could pass for a weathered 30 or a young 40, screams “frontman,” from his neck tattoo to his sturdy physique to the dark circles under his eyes and his brazen attitude. He’s a risk taker: Back during his gambling-problem days, he admits he’d “kill it at the tables” and then lose it all at the slot machines on the way to the car. He’s also the only one in the group that wasn’t working a normal nine-to-five before the sudden tsunami of their current successes — and that’s because he’s never had a “real job. Not bad for a high school dropout,” he says through a smirk. Although Goner and his comrades’ aesthetic and rapport mirror that of a musical act freshly thrust into stardom, they’re actually the creators of Yuga Labs, a Web3 company. 

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Goner and his partners in creative crime — Gargamel, No Sass, and Emperor Tomato Ketchup — were inspired by the communities of crypto lovers that have blossomed on platforms like Twitter in recent years. Clearly, people with this once-niche interest craved a destination to gather, discuss blockchain-related developments, and hurl the most inside of inside jokes. Why not, they thought, give NFT collectors their own official home? And Bored Ape Yacht Club was born.

This summer, 101 of Yuga Labs’ Bored Ape Yacht Club tokens, which were first minted in early May, resold for $24.4 million in an auction hosted by the fine-art house Sotheby’s. Competitor Christie’s followed shortly thereafter, auctioning off an art collectors’ haul of modern-day artifacts — which included four apes — for $12 million. Around the same time, one collector bought a single token directly from OpenSea — kind of like eBay for NFTs — for $2.65 million. A few weeks later, another Sotheby’s sale set a new auction record for the most-valuable single Bored Ape ever sold: Ape number 8,817 went for $3.4 million. At press time, tokens related to the Bored Ape Yacht Club ecosystem — this includes the traditional apes, but also things called “mutant” apes and the apes’ pets — had generated around $1 billion. “My name’s not even Gordon,” says Goner, who, like the rest of Yuga Labs’ inner circle, chooses to hide his true identity behind a quirky pseudonym. “Gordon Goner just sounded like Joey Ramone. And that made it sound like I was in a band called the Goners. I thought that was fucking cool. But when we first started, I kept asking, ‘Are we the Beastie Boys of NFTs?’ Because, right after our initial success it felt like the Beastie Boys going on tour with Madonna: Everyone was like, ‘Who the fuck are these kids?’ ” (Funnily enough, Madonna’s longtime manager, Guy Oseary, signed on to rep the foursome about a month after Goner made this comment to Rolling Stone .) He’s referring to the commotion that immediately followed the first few days of Bored Ape Yacht Club’s existence, when sales were dismal. “Things were moving so slowly in that weeklong presale,” recalls Goner’s more soft-spoken colleague, Emperor Tomato Ketchup. “I think we made something between $30,000 and $60,000 total in sales. And then, overnight, it exploded. All of us were like, ‘Oh fuck, this is real now.’ ” The 10,000 tokens — each originally priced at 0.08 Ethereum (ETH), around $300 — had sold out. While the crypto community may have been asking who they were, the general public started wondering what all the fuss was about. Even Golden State Warriors player Stephen Curry started using his ape as his Twitter profile picture, for all of his 15.5 million followers to behold. 

Bored Ape art isn’t as valuable as it is because it’s visually pleasing, even though it is. It’s valuable because it also serves as a digital identity — for which its owner receives commercial usage rights, meaning they can sell any sort of spinoff product based on the art. The tokens, meanwhile, act like ID cards that give the owners access to an online Soho House of sorts — just a nerdier, more buck-wild one. Noah Davis, who heads up Christie’s online sales department for digital art, says that it’s the “perennial freebies and perks” that solidify the Bored Ape Yacht Club as “one of the most rewarding and coveted memberships.” “In the eyes of most — if not almost all of the art community — BAYC is completely misunderstood,” he says. However, within other tribes of pop culture, he continues, hugely prominent figures cherish the idea of having a global hub for some of the most “like-minded, tech-savvy, and forward-thinking individuals on the planet.” Gargamel is “a name I ridiculously gave myself based off the fact that my fiancée had never seen The Smurfs when we were launching this,” says Goner’s right-hand man, who looks kind of like a cross between the character he named himself after and an indie-music-listening liberal-arts school alum. He’s flabbergasted at the unexpected permanence of it all. “Now, I meet with CEOs of billion-dollar companies, and I’m like, ‘Hi, I’m Gargamel. What is it that you would like to speak to me about?’ ” 

The gang bursts out in laughter.

In conversing, Gargamel and Goner, whose relationship is the connective tissue that brought the others in, are mostly playful — but they do bicker, similar to how a frontman and lead guitarist might butt heads in learning to share the spotlight. They first met in their early twenties at a dive bar, in Miami, where they were both born and raised, and immediately started arguing about books. “He doesn’t like David Foster Wallace because he’s wrong about things,” Goner interjects, cheekily, as Gargamel attempts to tell their story. “He hasn’t even read Infinite Jest . He criticizes him, and yet he’s never read the book! He’s like, ‘Oh, it’s pretentious MFA garbage.’ No, it’s not.” Gargamel then points out that he has read other books by Wallace, while No Sass, who still hasn’t chimed in, flashes a half-smile that suggests they’ve been down this road more than once before. “I think, on the whole, he was the worst thing to happen to fucking MFA programs, given all the things people were churning out,” says Gargamel. They eventually decide to agree that Wallace, like J.D. Salinger, isn’t always interpreted correctly or taught well, and we move on — only after Goner points out the tattoos he got for Kurt Vonnegut and Charles Bukowski “at like 17,” but before diving too deep into postmodernist concepts. Goner and Gargamel’s relationship speaks to how the group operates as a whole, according to No Sass, whose name is self-explanatory. “There’s always a yin and yang going on,” he says. Throughout the call, No Sass continues to make sense of things and keep the others in check in an unwavering manner, positioning him as the backbone of the group — or our metaphorical drummer. “It’s like, I’ll come up with the idea that wins us the game,” Goner says, referencing his casino-traversing past. “And his job is to make sure we make it to the car park.” No Sass’ rhythm-section counterpart is clearly Tomato, the pseudo-band’s secret weapon who’s loaded with talent and harder to read. (He picked his name while staring at an album of the same name by English-French band Stereolab.) The project’s name, Bored Ape Yacht Club, represents a club for people who got rich quick by “aping in” — crypto slang for investing big in something unsure — and, thusly, are too bored to do anything but create memes and debate about analytics. The “yacht” part is coated in satire, given that the digital clubhouse the apes congregate in was designed to look like a dive bar in the swampy Everglades. 

Gargamel, whose college roommate started mining Bitcoin back in 2010, got Goner into crypto in 2017, when the latter was bedridden with an undisclosed illness, bored, and on his phone. “I knew he had a risk-friendly profile,” Gargamel says. “I said, ‘I’m throwing some money into some stupid shit here. You wanna get in this with me?’ He immediately took to it so hard, and we rode that euphoric wave of 2017 crypto up — and then cried all the way down the other side of the roller coaster.” At the start of 2021, they looked at modern relics like CryptoPunks and Hashmasks, which have both become a sort of cultural currency, and they looked at “crypto Twitter,” and wondered what would happen if they combined the collectible-art component with community membership via gamification. The idea was golden but they weren’t technologically savvy enough to know how to build the back end. So, Gargamel called up No Sass and Tomato, who both studied computer science at the same university he had attended for grad school. “I had no idea what was involved in the code for this,” Gargamel admits. “I read something that said something about Javascript, so I called them and said, ‘Do you guys know anything about Javascript?’ And that couldn’t be further from what you’re supposed to know.” While they were tech-savvy, No Sass and Tomato were not crypto-savvy. They both wrote their first lines of solidity code — a language for smart contracts — in February of this year. “I was like, ‘Just learn it! It’s going to be great. Let’s go,’ ” recalls Gargamel. “From a technical perspective, some of the stuff that we’ve built out has had relatively janky workflows, which people then seize upon, asking us how we did it,” says Tomato. “It’s actually stake-and-wire or whatever, but nobody else has done it.” A lot of “stress and fear” went into the first drop, according to No Sass: “We were constantly on the phone going, ‘Oh, shit, is this OK? Is it going to explode?’ ” He shakes his head. “I wish we still had simple NFT drops. We can pump those out superfast now.” “Every single thing we do scares the shit out of me,” adds Tomato.

They started out with unsharpened goals of capitalizing on a very clear trend. But a fter one particularly enervating night of incessant spitballing, Goner realized that all he really wanted was something to do and for like-minded people to talk to in an immersive, fantastical world. Virtual art was enticing, but it needed to do something too. “We’d see these NFT collections that didn’t have any utility,” Goner says. “That didn’t make any sense to me at the time, because you can cryptographically verify who owns these things. Why wouldn’t you offer some sort of utility?”

Gargamel told him the next day he loved the clubhouse idea so much that he’d want to do it even if it was a failure. They realized they just craved “a hilarious story to tell 10 years later,” Gargamel says. “I figured we’d say, ‘Yeah, we spent 40 grand and six months making a club for apes, but it didn’t go anywhere.’ And that’s how we actually started having fun in the process.” Goner chimes in: “Because at least we could say, ‘This is how we spent our summer. How ridiculous is that? We made the Bored Ape Yacht Club, and it was a total disaster.’ ”  Gargamel interjects to remind everyone that Tomato ended up reacting to their springtime victory by buying a Volvo, the memory of which incites another surge of laughter. They haven’t indulged in too many lavish purchases since then, but they all ordered Pelotons, Tomato bought a second Volvo, and they all paid their moms back for supporting them in becoming modern-day mad scientists. “I’ll never forget the night that we sold out,” says No Sass. “It was like two or three in the morning, and I hear my phone ring. I see that it’s Tomato and think something has gone terribly wrong. I pick up the phone and he’s like, ‘Dude, you need to wake up right now. We just made a million dollars.’ ” Nansen, a company that tracks blockchain analytics, reported that for one night Bored Ape Yacht Club had the most-used smart contract on Ethereum. “That’s absurd,” says Gargamel. “Uniswap [a popular network of decentralized finance apps] does billions and billions of transactions. But for that one night, we took over the world.” At press time, the foursome — let’s just go ahead and call them the Goners — had personally generated about $22 million from the secondary market alone. “Every time I talk to my parents about how this has blown up, they literally do not know what to say,” adds Tomato, whose mom started crying when he first explained what had happened.

Since its opening, the group has created pets for the apes via the Bored Ape Kennel Club, as well as the Mutant Ape Yacht Club. The latter was launched to expand the community to interested individuals who weren’t brave enough to “ape in” at the beginning: Yuga Labs unleashed 10,000 festering, bubbling, and/or oozing apes — complete with missing limbs and weird growths — via a surprise Dutch auction, which was used to deter bots from snatching up inventory by starting at a maximum price and working its way down. With a starting price of 3 ETH — or about $11,000 — this move opened up the playing field for about an hour, which is how long it took for the mutants to sell out. (The team also randomly airdropped 10,000 “serums,” which now pop up on OpenSea for tens of thousands of dollars, for pre-existing Apes to “drink” and thusly create zombified clones.) When they sold 500 tangible hats to ape-holders in June, the guys spent days packaging products in Gargamel’s mom’s backyard in Florida. “Immediately, some of them sold for thousands of dollars,” Gargamel exclaims. “It was a $25 hat. We were like, ‘Holy shit, we can be a Web3 streetwear brand. What does that even look like?’ ”

bar interior mutant arcade bored apes yacht club

But the team is still searching for ways to create more value by building even more doors that the tokens can unlock. They recently surprised collectors with a treasure hunt; the winner received 5 ETH — worth more than $16,000 at press time — and another ape. And on Oct. 1, they announced the first annual Ape Fest, which runs from Oct. 31 through Nov. 6 and includse an in-person gallery party, yacht party, warehouse party, merch pop-up, and charity dinner in New York. Goner tells Rolling Stone that they’re currently discussing partnership ideas with multiple musical acts, but he refuses to reveal additional details in fear of jinxing things. Further down the line, the Goners see a future of interoperability, so that collectors can upload their apes into various corners of the metaverse: Hypothetically, an ape could appear inside a popular video game like Fortnite , and the user could dress it in digital versions of Bored Ape Yacht Club merch. “We want to encourage that as much as possible,” says Gargamel. “We’re making three-dimensional models of everybody’s ape now. But, y’know, making 10,000 perfect models takes a little bit of time.” At the start of the year, the guys had no idea their potentially disastrous idea would become a full-time job. They were working 14 hours a day to get the project up and running, and after the big drop, they decided to up that to 16 hours a day. “None of us have really slept in almost seven months now,” says Goner. “We’re teetering on burnout.” To avoid that, Yuga Labs has already put a slew of artists on staff and hired social media managers and Discord community managers, as well as a CFO. “We want to be a Web3 lifestyle company,” says Goner, who emphasizes that they’re still growing. “I’m a metaverse maximalist at this point. I think that Ready Player One experience is really on the cusp of happening in this world.” If Bored Ape Yacht Club is essentially this band of brothers’ debut album, there’s really no telling what their greatest hits will look like.

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What is Bored Ape Yacht Club (BAYC)

Unraveling the Bored Ape Yacht Club (BAYC): The Exclusive Ethereum NFT Phenomenon

HEX Teach

Table of contents

1- understanding the bored ape yacht club phenomenon, 2- the genesis of bored ape yacht club: a brief history, 4- the value proposition of bored ape yacht club nfts, 5- celebrity endorsements and their influence on bayc’s popularity, 6- beyond the cryptocurrency hype: why bored ape yacht club is more than just an nft collection, 8- a step-by-step guide on how to buy bored ape tokens, 9- the future outlook of bored ape yacht club: what to expect, 10- key takeaways: the impact of bored ape yacht club on the nft landscape.

bored ape yacht club nft values

Dive into the unique world of blockchain and non-fungible tokens (NFTs) as we explore one of the most influential and exclusive NFT projects, the Bored Ape Yacht Club (BAYC). Built on the Ethereum blockchain, this article uncovers the ins and outs of BAYC, its value, and why it has taken both the art and crypto market by storm.

bored ape yacht club nft values

The Bored Ape Yacht Club (BAYC) is one of the most popular and influential “non-fungible token” (NFT) projects in the cryptocurrency and blockchain space. Launched in April 2021 at the height of the NFT mania, BAYC has captured the fascination of collectors, investors, celebrities and crypto enthusiasts alike. But what exactly is behind this unique Ethereum-based NFT collection and what makes it stand out?

In simple terms, the Bored Ape Yacht Club is a collection of 10,000 unique digital collectible artworks called “Bored Apes”. Each Bored Ape is a distinct NFT on the Ethereum blockchain, with different attributes and properties that set it apart. Ownership of a Bored Ape NFT provides admission to an exclusive online club for holders, with various perks and benefits.

Beyond just the art, there is a mystique around being part of this elite club, which has fueled the popularity of BAYC. The project represents more than just JPG images – it is seen as an identity, a digital flex, and for some, even a status symbol. With celebrity endorsements, intriguing roadmaps, and major partnerships, BAYC has cemented itself as a cultural phenomenon at the intersection of art, crypto, and wealth.

But how did it all start and what exactly makes this NFT collection so special? Let’s dive deeper into the origins, unique traits, value factors, and the larger impact of the Bored Ape Yacht Club craze.

The Bored Ape Yacht Club was launched in April 2021 by four friends based in New York – Gargamel, Gordon Goner, Emperor Tomato Ketchup, and No Sass. The founders set up an LLC called Yuga Labs to officially register the project.

Yuga Labs promoted the Bored Ape NFT collection through social media hype and influencer marketing in the NFT community. The price for minting a Bored Ape at launch was 0.08 ETH (around $190 at the time).

Initially, sales were sluggish as buyers were still warming up to the idea of paying for algorithmically generated cartoon JPEGs of apes. But momentum picked up as early adopters helped spread the word, and the entire collection was sold out within 12 hours. By the end of the first month, the floor price of Bored Apes had shot up to around 3 ETH.

As BAYC gained traction, Yuga Labs expanded the franchise with added benefits like exclusive merchandise for owners, as well as launching additional NFT collections like the Mutant Apes and Bored Ape Kennel Club. Celebrity endorsements from the likes of Eminem, Snoop Dog and Jimmy Fallon gave it even more credibility.

Today, Bored Ape Yacht Club is one of the most sought-after NFT projects with a total valuation crossing $1 billion. The floor price of Bored Apes currently hovers around 80 ETH ($100,000), a mind-boggling increase from its modest launch price. Let’s look at what makes this project stand out.

The Genesis of Bored Ape Yacht Club: A Brief History

3- Unique Aspects That Make Bored Ape Yacht Club Stand Out

So what exactly gives BAYC its vaunted status and desirability in the NFT space? Several key traits set this collection apart:

  • Limited Supply and Scarcity: With only 10,000 Apes in existence, BAYC combines digital scarcity with exclusivity. This drives up demand among collectors seeking limited edition NFT art.
  • Randomly Generated Traits: Each Bored Ape has a unique combination of traits mapped to different levels of rarity. This includes fur, clothes, expressions, and more. Some traits like golden fur or laser eyes are ultra-rare.
  • Membership and Community: Owning a Bored Ape provides access to the BAYC club full of events, benefits, and an exclusive community of fellow owners. This lived experience adds value beyond just the NFT itself.
  • Interoperability and Evolution: BAYC owners can use their Apes as profile pictures across platforms like Twitter, Discord, Instagram etc. The NFTs can also evolve into other forms like Mutant Apes, increasing their utility.
  • Celebrity Power: High-profile figures like Post Malone and Steph Curry flaunting their Bored Apes adds to the flex appeal. The association with celebrity gives the collection more exposure.
  • Team: The founders’ grasp of community-building and delivering new opportunities like the Other Side metaverse land sale have built confidence in BAYC’s future roadmap.

These ingredients create a perfect storm of hype, social capital, and financial upside that feeds into the desirability surrounding Bored Apes. But do the high price tags actually make sense? What is the real value of these NFTs?

Unique Aspects That Make Bored Ape Yacht Club Stand Out

On the surface, it may seem absurd that digital images selling for thousands (if not millions) of dollars. But a confluence of factors provides the logic behind Bored Ape valuations:

  • Scarcity: With a finite supply of just 10,000 tokens, laws of economics like limited supply and excess demand apply and drive up prices, as more buyers chase fewer Apes.
  • Social Status: Much like luxury fashion or exclusive club memberships, owning a Bored Ape is seen as a status symbol and gets you social clout. This drives desirability.
  • Community: Access to an elite club with coveted benefits like exclusive parties, merch, and connections is valuable to many. Owning an Ape unlocks this.
  • Personal Branding: The cool and unique art allows owners to stand out and enhance their personal brands when used as profile pictures on social media.
  • Speculation: The hype and past price action draws speculative investors who bet on BAYC’s brand increasing in value over time, as it continues expanding into new verticals.
  • Passive Income: BAYC owners can also earn income via royalties from sales in the secondary market. The NFTs hence hold long term monetization potential.
  • Future Roadmap: There is anticipation around future launches like the upcoming Otherside metaverse land sale, which further boosts current valuations.

The above factors create tangible utility and benefits that justify the high cost of entry for new buyers. Celebrities have further propelled the Bored Ape craze and added to its appeal.

Value Proposition of Bored Ape Yacht Club NFTs

A huge catalyst behind Bored Ape Yacht Club’s meteoric rise has been celebrity endorsements from top names. The association with fame gives BAYC immense clout and has made it go viral.

Some prominent celebrity BAYC owners include:

  • Eminem – The iconic rapper bought a Bored Ape worth $452,000 in January 2022 and announced it in a viral tweet, causing a big surge in value.
  • Snoop Dogg – The legendary rap artist bought a Bored Ape NFT for $3.9 million in September 2021 at a Sotheby’s auction.
  • Steph Curry – The NBA superstar bought a Bored Ape for about $180,000 and proudly set it as his profile picture on Twitter.
  • Post Malone – The popular singer owns several Apes and even named his 2021 tour “The Twelve Carat Tour” after his diamond-handed Bored Ape #3447.
  • Jimmy Fallon – The popular TV host showed off his Bored Ape during an episode of The Tonight Show, thanking the creators for his “cool” NFT.

Such endorsements from A-listers have magnified BAYC’s public image and acted as organic marketing. The exclusivity of an elite club that even celebrities aspire to be part of has added to its appeal for investors and collectors alike.

However, there is more substance to the Bored Ape phenomenon beyond just the NFT images and hype cycle. There are deeper cultural impacts.

Celebrity Endorsements and Their Influence on BAYC's Popularity

While the multimillion dollar price tags and celebrity associations have fueled the Bored Ape Yacht Club mania, there are deeper sociological implications. At its core, BAYC represents a new model of decentralized brand-building and online community shaping popular culture.

New Social Scene: BAYC has created a digital members club where ownership of NFT acts as access pass to an exclusive network full of events and perks. This provides a novel social scene.

Flex Culture: The Bored Apes are essentially trophies or artworks that people display to project their identity and status. This notion of flexing has become integral to hypebeast culture.

Digital Identity: Using Apes as social media profile pictures allows owners to express their digital identities through the NFT art and be part of a distinct in-group.

Belonging: Being part of the BAYC private Discord channels and in-real-life meetups offers a sense of belonging and shared identity with fellow owners.

New Economy : BAYC pioneered new crypto economics like using smart contracts to automate royalties from secondary sales paid to owners. This engendered a new creator model.

While critics may dismiss BAYC as overhyped JPEGs, the project has shown how savvy community-building, smart contract coding, and understanding internet culture can create value and shape society. However, there are also inherent risks for investors.

Beyond the Cryptocurrency Hype: Why Bored Ape Yacht Club is More Than Just an NFT Collection

7- The Potential Risks and Rewards of Investing in Bored Ape Yacht Club

The Bored Ape Yacht Club has been one of the most lucrative NFT investments since launch, with floor prices rising hundreds of times over. But such upside comes with its fair share of risks:

  • Volatility: As with cryptocurrencies, NFT values are highly volatile and can dramatically crash if speculative demand disappears. This downside risk remains ever-present.
  • Hacking: Storing NFTs on crypto wallets creates potential security risks if hackers gain access. Many sites hosting wallets like OpenSea have faced breaches.
  • Intellectual Property: The unregulated nature of NFTs creates IP risks if disputes emerge over who truly owns certain digital assets.
  • Platform Risk: If the Ethereum blockchain were to somehow suffer network issues, the very existence of BAYC could be under threat since it relies on it as its foundation.
  • Competition: As more NFT projects vie for attention, BAYC may lose its lustre and first-mover advantage to newer collections diluting its appeal.

However, the rewards can be just as substantial:

  • Wealth Upside: Those who got in early have realized incredible gains as floor prices shot up from 0.08 ETH to 80+ ETH now, representing major wealth creation.
  • Monetization: BAYC owners earn royalties from all secondary sales in perpetuity, providing passive income streams from the NFT’s monetization.
  • Exclusive Access: Entry to the BAYC club with events, merch, and networking represents lucrative perks that come with ownership.
  • Flex Appeal: The social clout, personal branding, and identity shaping enabled by owning such a coveted NFT collection has its own value.
  • Future Potential: BAYC’s expanding roadmap and new upcoming metaverse and experiences could further boost utility and valuations.

For investors willing to stomach the volatility, Bored Ape Yacht Club offers enormous wealth creation potential. But how does one actually buy into this exclusive NFT club?

The Potential Risks and Rewards of Investing in Bored Ape Yacht Club

Given the price tags now in the six figures, investing in Bored Ape Yacht Club requires deep pockets. But the path to ownership is relatively straightforward:

  • Step 1: Get a Crypto Wallet: To hold NFTs, you need a digital Ethereum wallet like MetaMask. This stores crypto assets and NFTs on the blockchain.
  • Step 2 – Fund Your Wallet: Transfer sufficient ETH from an exchange to your wallet to cover the cost of the Bored Ape plus transaction fees on Ethereum.
  • Step 3 – Join an NFT Marketplace : Marketplaces like OpenSea allow buying and selling of NFTs. Create an account there and connect your funded wallet.
  • Step 4 – Browse Listings: Search for available Bored Ape listings and filter based on desired traits, features, and prices. Set alerts for new listings.
  • Step 5 – Place Your Bid: When ready, make an offer on your chosen NFT. Be ready to bid competitively given high demand.
  • Step 6 – Confirm the Sale: If your bid is accepted, you’ll get a confirmation request in your connected wallet. Approve it to complete the NFT purchase.
  • Step 7 – See Your New Ape!: Once the transaction processes, you’ll see your new Bored Ape NFT in your wallet. Congrats on joining the club!

Remember, only 10,000 Bored Apes exist. So you’ll have to hunt for available listings and be prepared to pay premium dollar given the exclusivity.

Step-by-Step Guide on How to Buy Bored Ape Tokens

The Bored Ape Yacht Club phenomenon seemingly took the crypto world by storm out of nowhere. But this could just be the beginning of its broader ambitions. Several upcoming developments could further cement its legacy:

  • Expansion into metaverse virtual land and official games could provide more utility to Bored Ape NFT holders. Yuga Labs’ Otherside metaverse Project is hotly anticipated.
  • More celebrity partnerships and endorsements would spread further global awareness beyond just crypto circles into mainstream pop culture.
  • Potential media and entertainment deals to leverage the Bored Ape IP in movies, TV shows, music videos or other content formats would take the brand into new verticals.
  • Collaborations with major luxury brands could enable innovative phygital (physical + digital) products broadening BAYC’s appeal.
  • Geographic expansion beyond western markets into Asian and Latin American countries with emerging web3 scenes.
  • Growth of the community-owned model into other collectibles like the Bored Ape Kennel Club dogs already hints at future proliferation.

Yuga Labs holds the keys to taking BAYC into its next stage of evolution. But regardless of what’s to come, there are important conclusions to draw from its journey so far in shaping the NFT landscape.

The Future Outlook of Bored Ape Yacht Club: What to Expect

The runaway success of Bored Ape Yacht Club as one of the preeminent NFT brands has revealed several insights about the emerging dynamics of the metaverse:

  • NFTs can create real economic and social value through smart community-building beyond just being digital artworks.
  • Celebrities and influencers will continue playing kingmaker roles in amplifying select NFT projects to drive hype and adoption among mainstream audiences.
  • Social capital, status signaling, and virtual identities are intangible factors that contribute as much to NFT valuations as technical traits.
  • Creative monetization models like royalties and phygital merch represent new intellectual property crossovers.
  • The concept of metaverse “land” sales as seen with Otherside suggest virtual real estate may grow as an asset class of its own.
  • As more fortune 500 brands enter web3, expect to see NFTs and the metaverse intersecting with commercial pop culture.

Bored Ape Yacht Club and its associated ecosystem of NFTs have made clear that we are entering a new paradigm for how culture is created, consumed and monetized online. 


The technology and economics may seem esoteric today, but virtual communities with real impact represent the way of the future. So for those intrigued by this 21st century alchemy of art and crypto, a Bored Ape could be your ticket to access this brave new world being shaped by NFTs. Welcome aboard!

Key Takeaways: The Impact of Bored Ape Yacht Club on the NFT Landscape

Written by © HEX Teach

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How to sneak into a Bored Ape Yacht Club party

You need to own an nft that costs hundreds of thousands of dollars. or do you.

By Adlan Jackson

Illustration by Alex Castro

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bored ape yacht club nft values

As someone who clears out his checking account every month to pay rent, I’ve been a passive observer of the whole NFT phenomenon rather than a participant. When you can’t afford one anyway, it’s much more tempting to see the technology as a gimmick, the scene’s adoptions of language like “democratization” as half-hearted cosplay for assets available mainly to the very rich, and the whole enterprise as a scam by people too rich to get in trouble for scamming, especially when NFTs mostly look like shit. They look like the kind of thing that in the past might have earned you a modest following on DeviantArt — but these things are getting sold at Sotheby’s. 

A few weeks ago, though, erstwhile countercultural bible Rolling Stone collaborated on a “zine” with the Bored Ape Yacht Club NFTs, saying that they had “built an immersive, fantastical world” and advertised one of their creators comparing themselves to “the Beastie Boys on tour with Madonna.” Steph Curry had one. Another sold for $2.7 million. As of this writing, the cheapest one you can buy is for sale at around 50 Ethereum, about $200,000 dollars.

I got into a frenzy and skimmed a New Yorker article. It taught me that when you buy or “mint” one of 10,000 available NFTs, an algorithm sorts a bunch of random attributes to create a cartoon of a monkey (the “Bored Ape”) that, while an instantly recognizable variation on the theme, is unique. One is shooting laser beams from its eyes; the next has 3D glasses. One frowns in front of a cyan background; the next grimaces over a mauve background. By virtue of that uniqueness, it becomes an asset, and membership among the owners (the “Yacht Club”) makes it valuable. 

But what about the NFT, the thing that costs hundreds of thousands of dollars?

But the article didn’t explain their value. What was so meaningful in the apes’ aesthetic, which reminded me of Neopets? What was so compelling about the members of the de facto club that had formed among the owners of the exorbitantly priced avatars? But just when it seemed like I was doomed to my confusion, I found out parties were a part of this whole thing. 

More specifically, a “warehouse party,” held at Brooklyn Steel, which is not so much a warehouse, as it is a mid-size concert venue created and owned by the same people who run Coachella (and who just renamed the Staples Center to the Crypto.com Arena). That’s like saying you went to a supper club at Applebee’s. But I like parties, so I figured if I was ever going to find out what the deal with this NFT stuff was, as a nightlife journalist, “NFT NYC” week was my time. A Twitter employee had posted a picture the previous night of a defeated-looking James Murphy at a BAYC party.

I went to Princeton on a scholarship, so a lot of my college friends went to high school with James Murphy. So it was uncanny to see their hometown hero, a veritable titan of New York nightlife, DJing for… whatever this was. 

But my proximity to that kind of privilege made me think someone I knew might have a Bored Ape. You needed one to get in, and the blockchain is purportedly so impregnable that people are using it to unlock their apartment doors. But I’d been guested into country clubs before, and this seemed like something similar. Even in college, I always got a voyeuristic thrill from watching how the wealthy behave when they let loose and enjoyed mooching off their open bars.

My first move was to ask a friend who has posted Instagram Stories of her crypto-trading brother-in-law staring into multiple screens at a standing desk. “Don’t have one, friends sold as well,” the brother-in-law replied to her curtly. “Depreciating asset.” I tweeted, I ‘grammed, I texted college friends who had gone into the tech industry — nothing doing. Mostly, people just wondered what I was even talking about. 

Then I heard back from H, a former philosophy major who now works for a blockchain company. He thought his boss might have one — why? I explained the situation sweatily. 

“I don’t think he’d transfer it to me,” H said, and I felt like I looked silly — like I was betraying how little I knew about expensive financial assets and web 3.0 technologies that will define our society’s future. I had caveated multiple times with “I know this is super weird” and “no worries if not,” but H suddenly announced that his boss could verify his ownership online and text him a screenshot of a QR code. The boss teleworked in from Puerto Rico anyway. He said H could go in his place, and I could tag along as his plus-one. What the fuck? Holy shit. Fuck yes. Let’s fucking go. 

Hype drives value. It was the reason any of us were standing in line

At 6PM, I took the B43 bus to Brooklyn Steel as I had many times before. Just as I was stepping off the bus, though, H called me. He had wisely gone to the security to ask about the protocol for admission and had been told that they would be checking not for NFT ownership but yellow wristbands that had been given out at a prior event. What? But what about the NFT, the thing that costs hundreds of thousands of dollars? Nope, she was just checking for yellow wristbands. That might be a problem, but H and I met up at around 7 and joined the line that curled around the block.

In line, I learned my first lessons about the NFT scene. It’s not even made primarily up of people who work in tech. A guy wearing a custom blue tracksuit with his ape printed all over it said he didn’t even get the blockchain stuff and needed H to explain it to him. He was just an investor, he said. Rather than the software engineer types I was imagining, the Bored Ape crowd was full of young, eager-eyed bros, happy to strike up conversation about their own pet NFT projects. It was more like a real-life version of those Twitter spam bots that promise that a certain cryptocurrency is “going to the moon” because NFTs are fundamentally about hype. Hype drives value. It was the reason any of us were standing in line. 

It also means the actual aesthetics are shamelessly derivative. The Bored Apes themselves are a shoddy appropriation of the Japanese streetwear brand A Bathing Ape. But in line, the Yacht Club members talked up their own, non-Ape zoo-animal-themed limited avatars.

Everyone else, however, had yellow wristbands, and sure enough, another security guard advised us to step out of the line when we neared the front. “But we have the NFT,” we said pathetically, brandishing our QR code screenshot. She had no idea what the fuck we were talking about. I could not believe that, having gotten (by proxy) this one-in-10-thousand cartoon monkey worth half a million dollars, that we were not going to get let in because of, like, resort rules. But we accepted the judgment, went to the nearby bar Tom and Joan’s, and drank for an hour, talking about love. 

I joined the longest line to a mens’ room I’ve ever seen

By around 10PM, we were ready to head home. “Do you want to just go back and try one more time?” H asked. Yeah, fuck it. We decided that maybe if we persisted, we could annoy people long enough that they’d call someone who knew the value of our QR code screenshot. As we stepped into the crowd between the food trucks and the entrance, though, security waved us in without asking us to pull up our sleeves. 

The irony was not lost on me that actually getting the non-fungible token had no bearing whatsoever on us being denied entry at first or later when we got in. But honestly, I’ll be chasing the high I felt when we illicitly crossed that threshold for the rest of my life.

Brooklyn Steel was covered in tropical camouflage; over the bar, opposite the stage, a fluorescent “BAYC” logo was glowing, and blown-up Bored Ape portraits tile walls. 

The decorators had done a good job, but even when I was in the Yacht Club for the night, I couldn’t shake the feeling that the Bored Apes didn’t seem much more impressive than the art in a typical Newgrounds flash game. I figured I must be wrong, though. Art and commerce’s mingling isn’t some new scandal, anyway. I thought, maybe the next great patron of the arts is here tonight. A hundred years from now, scholarship kids at an art school will claw each other’s eyes out to take classes in a building with his name on it; tonight, he’s doing a backflip in the photo booth, picking up his Stella Artois Cidre, and heading back to the dance floor to try to grind on his coworker to “Reptilia.”

A Bored Ape attendee attempts a backflip at the photo booth

The Strokes were there, by the way. We missed seeing Beck get introduced by Aziz Ansari but got in in time to see Chris Rock try to riff on NFTs for 90 seconds and then introduce what must have been one of the first Strokes shows since their fundraisers for Bernie Sanders. “This is kind of about art, right?” Julian Casablancas pleaded from the stage. “NFTs? I don’t know, what the hell. All I know is... a lot of dudes here tonight.” The other members of The Strokes wore stony expressions and gripped their instruments like nervous high schoolers at a talent show.

Casablancas was right about the gender breakdown; I joined the longest line to a mens’ room I’ve ever seen. It was a jumble because while the organizers had booked multi-million dollar comedians to introduce multi-million dollar indie rockers, they had neglected to actually hire anyone to manage the crowd inside the venue; the Yacht Club was being run by a skeleton crew. I don’t know what I was expecting, but I had to notice the failure of the party to live up to any of the futurist promises that drive the value of NFTs. It turns out you actually can’t use the blockchain to work a door or keep a bathroom clean. You can only really do that with labor.

“Brooklyn, if you’re making more money this year than last year, make some noise!”

The relentless peer-to-peer advertising I noticed in the line continued inside as well. It’s one of the more memorable lessons I learned: though I was expecting software engineers getting loose, while the NFT crowd wasn’t cool per se, creating value in a public marketplace requires more social engineering than other tech phenomena. If you can make your ape, giraffe, or pizza popular, it could mean getting rich. So, more stickers were left in the bathroom, and more people are smoking indoors than I’ve seen at any punk show. (Weed, mostly.) And the crowd in this millionaires’ party was noticeably less white than I expected, reminiscent of the Supreme store line crowd of nerds, hypebeasts, and hustlers — diverse but without very many Black people.

And if there’s something that the makers of BAYC did right, it’s encouraging all their attendees to buy merch (that’s where you got the wristband that we don’t have, a merch pop-up). The crowd was full of black-and-white Bored Ape Yacht Club hoodies and T-shirts, which have the look of mid-2010s streetwear, just north of minimal, and the Yacht Club members wore them like frat letters. The energy was very collegiate, sloppy. The partiers didn’t seem to care much about cleaning up their messes. The ground was sticky before long, and the spilled beer smell began rising from it.

Drinks were free in the Yacht Club, and thank God, because I had already broken my pledge not to spend any more than my $5.50 in bus fare tonight by insisting drinks were on me at the bar. But we had gotten in late enough that the open bar was starting to run out. I got a Stella Artois Cidre of my own, and The Strokes had gone by then, and a DJ was playing a pretty good hip-hop set by the soundboard. You haven’t lived until you’ve heard a crowd of literal millionaires go up to Bobby Shmurda’s “Hot Nigga.” The DJ ended up being Questlove, and blessedly, he knows to play the censored version in this crowd.

Lil Baby, the night’s headliner, finally took the stage at around 1AM. Most people had left by then. I was drinking my last vodka of the night and zoning out to “Life Goes On,” though, and a small group of attendees bounced near the front of the stage, and there was something inspirational about Lil Baby’s utter lack of concern with how small the audience had grown and how utterly dry the vibe in Brooklyn Steel was. He had none of Julian Casablancas’ cool kid embarrassment or Chris Rock’s self-consciousness. He was simply getting to the bag. “Brooklyn, if you’re making more money this year than last year, make some noise!” his hype man screamed to the crowd’s delight.

I’m a taker and not a maker, so because unemployment ran out, I don’t think that’ll be quite the case for me. I think he’s got the right idea, though. On the walk back to the bus stop, I found myself a little shook by the diversity of the new class of oligarchs, their expensive sneakers, and their knowledge of Lil Baby lyrics. One of the most valuable lessons I’ve learned as a scholarship kid myself is that after spending enough time in the borderlands between rich and poor, you could still end up dying as poor as you were born, no matter how many times you party with the rich. However strained the atmosphere of people trying very hard to make a party cool because their ROI depends on it may have been, I thought I might finally be learning to emulate the money moves of the Casablancases and the James Murphies, rather than their subversive poses. They wised up at some point, whereas I still hadn’t learned. Culture is cheap, and the Bored Apes were right to turn it into a token. If only I’d bought in sooner. 

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Bored Apes Were at the Center of the NFT Boom. Now They’re Mired in Lawsuits and Plunging in Value

In the past few months, the bored ape yacht club nft collection has been the target of sec probes, falling sales and questions regarding copyright protection..

People walk in Times Square in front of billboard depicting Bored Ape Yacht Club NFT.

The downfall of crypto companies like FTX has not only depressed the cryptocurrency market, but raised questions about the once-thriving market for non-fungible tokens (NFTs).

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The Bored Ape Yacht Club (BAYC), a collection of 10,000 NFTs made up of varying digital monkeys, were perhaps the most emblematic symbol of last year’s NFT boom. “It attracted the most attention from the media,” said Andrea Baronchelli, a professor at City University of London who studies crypto and NFTs. “It exploded due to the movements of several celebrities, it was seen as a status symbol.”

However, in December, the celebrities behind BAYC promotions were sued for allegedly artificially inflating the value of the NFTs. Stars like Justin Bieber, Madonna and Paris Hilton were named in the suit, which claimed influential figures were secretly paid to advertise the collection through misleading promotions.

The investment value of the BAYC collection has also taken a hit in the past few months. In December, there were $76 million of Bored Ape NFT sales on the second-hand market, compared to a peak of $346 million in January 2022, according to Crypto Slam, an NFT aggregator that publishes sales data. During that time, the average sale of an NFT from the collection fell from $238,000 to $86,000.

The downfall of FTX and other crypto companies has not only weighed against NFT sales, but led to heightened regulation, according to Merav Ozair, a blockchain expert and fintech professor at Wake Forest University. The U.S. Securities and Exchange Commission (SEC) is reportedly in the midst of investigating Yuga Labs , which owns Bored Ape Yacht Club, over whether its offering of digital assets violates federal laws. It’s also examining ApeCoin, a cryptocurrency given to holders of BAYC NFTs. “Regulation is coming to the crypto market, and NFTs are no exception,” said Ozair.

Yuga Labs, a Miami-based company, is additionally in the midst of a dispute concerning trademark and copyright laws. In June, Yuga Labs filed a lawsuit in a Los Angeles court against artist Ryder Ripps, claiming he used Yuga Labs trademarks to promote his own NFT collection.

Questions arise over Bored Ape copyright protection

While the lawsuit concerns trademark rights, which would apply to Ripp’s use of the BAYC logo and name, Ripp subsequently filed a counterclaim  regarding copyright rights, which would cover the BAYC NFT images themselves. In December court filings, Ripp demanded the court declare that BAYC NFTs are not subject to copyright protection.

This could have big implications for Yuga Labs, which claims to transfer copyright interests to holders of BAYC NFTs, thereby supposedly increasing their value to NFT owners.

But as Yuga Labs attempted to persuade the court to steer away from copyright issues instead of trademark infringement, it revealed it hasn’t actually obtained copyright registration for BAYC NFTs. “The Court should not wade into whether Yuga Labs has a copyright in its Bored Ape images, because such an opinion would be merely advisory; Yuga Labs does not have a registered copyright,” responded Yuga Labs in a Jan. 18 court filing .

While copyright automatically comes into existence when you create an original work, it must be registered in order to enforce it by filing an infringement lawsuit in the U.S., according to Christian Tenkhoff, a Munich-based attorney at law firm Taylor Wessing who specializes in IP rights and NFTs. However, he said it remains unclear whether there is any copyright in the artwork underlying many NFT projects, due to the use of AI in creating the images.

The U.S. Copyright Office has consistently taken the position that artwork must be made by humans in order to be registered , according to Zahr Said, a professor specializing in copyright and trademark law at the University of Washington’s School of Law.

“The larger question, which is still unanswered in the legal community, is whether the artwork associated with NFTs can be eligible for copyright protection if it has been created with the assistance of artificial intelligence and algorithms,” said Tenkhoff.

Yuga Labs maintains that it owns its copyrights, said Eric Ball, an attorney for Yuga Labs, in a statement. “It is well-established law that a copyright is formed the moment an author creates something original that they put down on paper. Copyright registration with the Federal government is also voluntary and not required.”

Clarification : This story has been updated to include further details on the lawsuit between Yuga Labs and Ryder Ripps.

Bored Apes Were at the Center of the NFT Boom. Now They’re Mired in Lawsuits and Plunging in Value

  • SEE ALSO : Craig Newmark Is Donating $10M to Help CUNY’s Journalism School Become Tuition-Free

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bored ape yacht club nft values

Major NFT collections register a drop in ETH floor prices, but there’s a catch

The Ethereum (ETH) floor price of the five biggest non-fungible token (NFT) collections has slumped in the last 30 days, according to data aggregator NFT Price Floor. The NFTs from Bored Ape Yacht Club collection took the hardest hit, with a 26.6% pullback on ETH price.

Pudgy Penguins, which dominated the traded volume within the Top 5 collections, fell 10.3% in the same period. Meanwhile, CryptoPunks was the most successful collection at holding ground in ETH, limiting the pullback to less than 7%. Autoglyphs and Chromie Squiggle, the remaining two of the five largest NFT collections by market cap, fell 8% and 9.5%, respectively.

The losses in ETH-denominated price happened at the same time the traded volume of Ethereum-based NFT collections rose by over 50% in traded volume, reaching $660 million.

Despite the fall in ETH value, the dollar-denominated price of all five collections went up. Nicolás Lallement, NFT Price Floor co-founder, explains that this is a common market dynamic.

When it comes to NFT prices, investors usually debate the price of collections considered blue chips in ETH, and their correlation with the altcoin. “As some have suggested ‘1 ETH ≠ 1 ETH,’ meaning the investor decision process is the following: 1) Check the current ETH price of the NFT; 2) Check the current USD price of the NFT; 3) Check ETH/USD price history of the NFT; 4) Decide based on USD current price of the NFT,” says Lallement.

Over the past 30 days, ETH surged 62.6%, fueled by Bitcoin’s price growth and by expectations over the approval of a spot ETH exchange-traded fund (ETF) in the US. Lallement highlights that the Dencun upgrade, which is set to happen on March 13th and promises to lower the gas fees for Ethereum layer-2 blockchains, is also playing an important role in ETH price jump.

“That means if ETH goes higher in USD terms, NFTs go higher in USD terms too, and ETH-denominated prices will have to lower to reach equilibrium again. The NFT bull in ETH terms will have to wait, in my opinion. We are still in a speculative phase where most of the attention is on low-value Solana-based NFTs and Ordinals,” Lallement concludes.

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You’ll Need To Spend $70k To Enter This Digital Bathroom And Twerk

The $300 million bored ape yacht club metaverse looks awful in its first big test.

A bored ape twerks inside a bathroom in the metaverse.

A large metaverse project created by the company behind the Bored Apes Yacht Club NFT project held a recent series of beta sessions for individuals who owned certain NFTs . While the developers claim this is just the beginning, it’s not looking promising considering how much money is involved.

On February 29, the third major playtest for the upcoming NFT-powered metaverse project— Otherside —happened. The event was called “ Apes Come Home ,” and the big news was that folks who owned a Bored Ape Yacht Club NFT could arrive, see their NFT realized in full 3D, and gain access to an exclusive digital clubhouse. Here players could walk around, take selfies, twerk, walk some more, and do all of this in silence as the test didn’t support text or voice chat. All the more time to contemplate whether spending $70,000 on a digital monkey to gain “exclusive benefits” in a Second Life knock-off was actually worth it.

Otherside is a still-in-development browser-based NFT metaverse MMO that is being developed by Yuga Labs , the company responsible for Bored Apes and Mutant Apes. In May 2022 , Yuga was able to sell $300 million worth of digital land in the upcoming game. So there’s a lot of money involved. Yuga claims that Otherside will support multiple NFT types and eventually contain user-created games, like Roblox . To help build this large metaverse, Yuga has held a series of “trips” or tests in the past. The first was held in 2022 . The second in 2023 . These, however, were barebones affairs using default avatars and temporary assets. February 29’s event was different, as it was meant to showcase one of the 200,000 land plots that will make up Otherside, as well as show Bored and Mutant Ape owners what all their money is going to get them.

Looking at videos and pictures of the event, Otherside doesn’t look great . The graphics aren’t ugly, but extremely bland . The performance is choppy . And animations are limited. It looks more like a browser-based 3D chat room from 2013 than a big, expensive 2024 metaverse project. But it falls short in that comparison, too, because at least in even the cheapest, crappiest of those virtual chat rooms, you could talk to people. You can’t actually chat in Otherside .

The moment players arrive in the NFT metaverse, they are attacked by a goat. This is the “lore” behind why nobody can talk. They are then given a camera by a little digital creature called a “Koda” and set free to run around aimlessly and look at this first part of Otherside . If you owned an ape NFT, you’d be able to play as your NFT re-recreated as a 3D avatar. If not, you run around as some weird techno-voyager-robot thing, though only ape holders could access the clubhouse in the swamp.

“This is the thing that spending $75,000 on this NFT got me, access to this place here,” said Orangie , an NFT content creator, when they entered the clubhouse for the first time. They sounded excited—or at least like they were pretending to be—but as they walked around this exclusive bar/clubhouse, I wasn’t sure the privilege was worth even $75. The place looked about as fun as a random building in World of Warcraft.

In an official video from Otherside , an ape is seen taking a selfie in a bathroom as another ape twerks in a stall. If this clubhouse action sounds like a good time to you, well, you’ll need to buy an ape. The cheapest one as of this writing is around $72,000. But, actually , you can’t play Otherside anymore. Sorry?

During the “Apes Come Home” event, Yuga only let players run around this area of Otherside for 60 minutes. They held three separate hour-long sessions. They said this was to give everyone a chance to enter and to limit strain on the servers. I think the time limit was because they know there’s not much to see or do in this first world and the devs didn’t want anyone sticking around for a few hours and figuring that out. Though even Orangie, a person who has spent at least $70,000 on NFTs and is a true believer in this metaverse/clubhouse concept, admitted in their video review that they got bored of just flying and walking around mostly empty-looking landscapes with their expensive ape avatar.

Perhaps Otherside will expand into more in the future. Yuga Labs has big plans , at least. The studio says it wants to turn Otherside into an experience that can support user-made games and content, similar to Roblox or Fortnite . However, those games are free-to-play and have deals with big brands like Star Wars . Otherside ’s pricey entry fee—the cheapest option for entrance appears to be buying an Otherdeed NFT for around $600 —and lack of gameplay or big IP will be a hard sell for kids and folks looking for a new online game. And that’s assuming this thing ever actually launches.


Bored Ape Yacht Club Creator Yuga Labs Acquires Rival NFT Company Proof

Yuga Labs, the web3 and lifestyle company behind the Bored Ape Yacht Club, recently announced it had acquired rival non-fungible token creator Proof.

Proof is best known for Moonbirds, a collection of NFT profile pics known as PFPs . The Proof acquisition includes its team, intellectual property, and artistic portfolio, including the Oddities NFTs, Mythics PFPs, and Grails exhibition series.

In addition to Bored Ape Yacht Club, Yuga Labs is known creating the metaverse game Otherside, blockchain art series TwelveFold, and ownership of NFT brands Meebits, CryptoPunks, and 10KTF. Yuga Labs acquired Meebits and CryptoPunks from Larva Labs in March 2022.

"As a company committed to championing art, culture, and community on the blockchain, we're excited to have PROOF join the Yuga ecosystem," Yuga Labs CEO Daniel Alegre said in a press statement. "Moonbirds is a collection with great potential and many unifying brand elements with Otherside. We look forward to PROOF Collective becoming an important part of our ongoing art and community engagement efforts."

Last year, Proof collaborated with Pace Verso, Pace Gallery's arm for web3 projects, on the NFT project " Archive of Feelings " by multidisciplinary artist Mika Tajima. The project was based on an existing series of large-scale installations by the artist.

According to a press release about the acquisition, Proof CEO and founder Kevin Rose "will undergo a brief handover period before becoming an advisor to the company" and said the two companies' "will allow us to innovate faster and reach more people."

It's worth noting that just over four months ago, Yuga Labs announced layoffs for its US employees , with Alegre writing that Yuga Labs needed to "place our bets on fewer key initiatives" including going "all-in" on Otherside.

According to the Block , trading volumes of Proof's celebrated Moonbirds collection of NFTs fell from $500 million in April 2022 to consistently below $5 million in monthly sales.

The terms of the deal were not disclosed to the Block. Yuga Labs and Proof did not immediately respond to requests for comment from ARTnews .

More from ARTnews.com

  • X, Formerly Twitter, Pulls Support for NFT Profile Pictures
  • Artist Ryder Ripps Ordered to Pay $1.6 M. to Bored Ape Yacht Club Creator Yuga Labs, Ending Copyright Battle
  • Sotheby's Added as Defendant in Investors' Lawsuit Over Marketing of Bored Ape Yacht Club NFTs

The Yuga Labs logo seen displayed on a smartphone.

Keith Grossman brought NFTs to 99-year-old Time magazine—why he’s now all in on Web3

Keith Grossman.

Keith Grossman is a well-known media executive who has held senior positions at Wired and Bloomberg. In 2019, he became president of Time, the near-century-old news publisher and magazine, where he oversaw business and technology for the brand, and launched the groundbreaking NFT collection known as TIMEPieces.

Then, in one of the more unusual career shifts in media, Grossman left Time early this year to take on a new role as president of enterprise at crypto payments unicorn MoonPay .

Fortune ’s Ukraine-based contributor Anna Tutova spoke with Grossman about his experience leading Time into NFTs, and about his new role at MoonPay, where his mission is to bring as many people as possible into the Web3 space.

(This interview has been edited for length and clarity. The final four answers were supplied by email.)

When did you first become interested in crypto and NFTs?

My career started at Wired, which covered technology and specifically the emergence of cryptocurrencies. This has been a space I have been familiar with for years and that I personally enjoy. However, it was not until 2020 that I came across NFT technologies. I was in upstate New York. I was alone, isolated, and realized for the first time that my digital identity was just as valuable as my physical identity.

Thus, when I came across NFT technologies, it made sense that if my two identities were equal, if I wanted to own things in the physical world, I might also want to own things in the digital world. In March 2021, we brought Time into Web3 with 1:1 collectibles. In September 2021, we launched TIMEPieces. 

So you have a collector’s mindset. Do you like collecting traditional art as well?

Yes! I love art. I love tech. I love media. I love business. Therefore this was a perfect space for me. As somebody who loves art, I do collect a lot, especially photography NFTs.

What are your favorite NFTs?

I have so many. If you look at TIMEPieces, TIME’s community-based initiative, what started out with 38 artists is now 150-plus. Most are artists I absolutely love: Cath Simard, Victor Mosquera, Fvckrender, Justin Aversano, Diana Sinclair, John Knopf. I could go on and on, but it’s just an amazing group of artists. 

What was the first NFT you owned?

My first NFT was a clock that said 11:11. It was a good luck clock, and I loved that. I have it framed, and it sits next to my computer at home and just means the world to me. I just look at it every day, and I think about that quite a bit.

Do you have any trendy NFTs like Bored Ape Yacht Club or CryptoPunks?

No, I don’t have any Bored Ape Yacht Club or CryptoPunks. I have The Day I Decided to Fly. I have a few ThankYouXs. I have a few Dave Krugman and JN Silva NFTs.

How did TIMEPieces get started? Did you make the decision to take Time into NFTs? Did you have to get approval from the board of directors?

We took Time into Web3 in March of 2021. It was me, our legal team, and our creative director, and we had a lot of success with that. Within a month, we’d accepted 34 different cryptocurrencies for digital subscriptions of Time . I spent the following months in Clubhouse just listening and learning. This is how TIMEPieces came about: from conversations with people like ThankYouX, Dave Krugman, and JN Silva. They showed me the power of blockchain technology. 

Ironically, I did not have to seek any approval for funding because we had done so much business on SuperRare that when they converted to a DAO [decentralized autonomous organization], we converted our $RARE to $ETH and that ultimately funded the launch of TIMEPieces. It is an incredible Web3 story!  

How many of your subscribers pay for the subscription in crypto?

Not that many. A few thousand. This was more of a validator of the space than anything else. You have to remember: Time reaches 100 million consumers a month, and we have millions of subscribers. Over 15,000 wallets hold over 30,000 TIMEPieces, and nearly 10,000 of those wallets connected to Time.com to remove its paywall. That is the equivalent of a digital subscription! For the Web3 community, the subscription was secondary to the access and exclusivity of being part of the community. 

Did you see growth in your readership after launching TIMEPieces NFTs?

TIMEPieces opened the readership to a whole new community of passionate, engaged individuals. 

Where do you see value in NFTs? From the mindset of a collector? Or is it more from belonging to a certain club?

I think it depends on what your intention is: Some people love the space from the mindset of a collector. That was my initial realization about Time —that it was a 100-year-old analog meme creator with its iconic covers. Some people love the space for its ability to create community. That is what TIMEPieces is: a community of shared psychographics—not demographics or geographics. And some people love the technology itself and how the technology can be used for subscriptions and memberships and loyalty programs. 

I want to thank you for your support of Ukraine. You showed me the NFT collection you launched for Ukraine—can you tell me more about it?

Of course! I have tremendous admiration for Nadya from Pussy Riot and think she is the best example of someone who uses the technology for good. You saw it with UkraineDAO where she secured close to $10 million to support people in need. Then you saw RELI8F raise a million dollars in 30 seconds. Given that TIMEPieces was a values-based community, we believed we should do something, too.

So we approached 61 TIMEPieces artists on a Friday evening and by Sunday got 1:1 pieces from each of them to launch an initiative titled Artists for Peace. Within 48 hours we raised nearly $400K, which went to humanitarian aid in Ukraine. The notion of “warm crypto”—using the technology for good—is really important, in my opinion. 

NFT trading and prices have dropped a lot. The trading volume of OpenSea dropped 99%. So where do you think this industry is headed?

TIMEPieces was not built around prices or trading, and we said that from the very beginning. We always stressed that we were a values-based community and that values create value over time. More important, regardless of trading volume on OpenSea, we continued to see engagement in the community increase. That was a key metric for me personally. 

The communities most exposed in these types of environments are “greed-based” communities. Ones that are literally only built on the intent to trade and try and profit. 

Over the coming months and years, I think art and collectibles will exist, but the bigger opportunity for the technology is with memberships, subscriptions, loyalty and rewards for consumers; and as a validator and efficiency play for businesses as it removes inefficiencies and ensures immutable truth. 

Why did you decide to leave the media industry to lead an enterprise division for a crypto infrastructure company? 

The switch was quite easy: I believe Web3 is the complete reinvention of the internet, whether through blockchain technologies, GPT, and AR/VR/metaversal experiences—all combined, all complementing one another. For most of my career, I have utilized emerging technologies to advance brands. Personally, I wanted to shift from using the technology to shaping the future of the industry and ecosystem. That is what MoonPay enabled me to do.

What sentiment do you see among traditional brands? Are they still interested in getting into Web3 and NFTs, or did their interest decrease with the bear market? 

Our pipeline continues to strengthen as brands shift their focus toward using blockchain technology for memberships, subscriptions, rewards, and loyalty. 

Can you share the recent partnerships of MoonPay with traditional brands? And what are your future plans? 

MoonPay has done some incredible partnerships with Universal Studios, Nike , Alo Yoga, Puma, Christie’s, Condé Nast, and the like. Our future plans are to mainstream the adoption of this technology by highlighting the unique, enhanced experiences it provides. 

What do you see as the biggest challenges facing the crypto industry in the next few years, and how is MoonPay working to address those challenges?

I think the biggest challenges surround trust, clear regulation, and consumer protection. We take all of these very seriously and in recent months hired Lindsey Haswell to be our chief legal officer. We have also been investing heavily in compliance and legal frameworks for quite some time to ensure we evolve with the ecosystem as more clarity emerges. At the end of the day, we all should want a safe environment for consumers and clear rules for businesses.

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  1. The 10 Most Expensive Bored Ape Yacht Club NFTs (2022)

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  2. Rare Bored Ape Yacht Club NFT Sells for Record $3.4 Million

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  3. How the Bored Ape Yacht Club Became The Most Successful NFT Brand

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  4. Bored Ape Yacht Club: The Latest NFT Collectable Craze?

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  5. Top 10 Most Expensive Bored Ape Yacht Club NFT's Ever Sold

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  6. Bored Originals Ape Yacht Club [Legendary Edition] NFT statistics

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  1. Ordinal Bored Ape Yacht Club Project Review: The Super NFT 🍀 NEXT 400X| FIND HIDDEN GEMS WHIT AI ✅

  2. The History and Future of the Bored Ape Yacht Club (BAYC) NFTs

  3. Guide to Bored Ape Yacht Club BAYC the BEST NFT Collection

  4. What's With All The Hype Around The Bored Ape Yacht Club? 🤨#BAYC

  5. The Truth About Bored Ape Yacht Club #shorts

  6. 🐒 How to make a Bored Ape Yacht Club NFT


  1. Bored Ape Yacht Club NFT Floor Price Chart

    Bored Ape Yacht Club (BAYC) is an NFT collection. Bored Ape Yacht Club (BAYC) price floor today is $73,498, with a 24 hour sales volume of 341.15 ETH. As of today, there is a total of 9,998 NFTs minted, held by 5,491 unique owners, and has a total market cap of $734,828,868.

  2. Bored Ape Yacht Club NFTs Explained

    Bored Ape Yacht Club was launched last April. It took 12 hours for all 10,000 to sell out at a price of $190 (0.08 ether). The price of Bored Ape NFTs rose steadily until July, when they spiked ...

  3. Bored Ape Restructuring Emblematic Of NFT Shakeup; Billions Lost

    A report by dappGambl based on data provided by NFT Scan and CoinMarketCap showed that out of 73,257 NFT collections the researchers looked at, 69,795 of them, or slightly over 95%, had a market ...

  4. Bored Ape Yacht Club

    The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap ...

  5. How to Value Bored Apes Yacht Club NFTs

    On April 23 2021, Yuga Labs launched the Bored Ape Yacht Club, a collection of 10,000 NFTs living on Ethereum. Bored Apes were available for minting to the public for 0.08 Ξ and lasted less than 12 hours before selling out. This was only a sign of bigger things to come for this NFT collection. "The year is 2031, the world is token by BTC and ...

  6. BoredApeYachtClub NFT Price & Sales

    The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board.

  7. Bored Ape Yacht Club

    Bored Ape Yacht Club is a non-fungible token (NFT) collection of 10,000 cartoon-like apes. At launch, each Bored Ape Yacht Club token cost 0.08 Ether (ETH), or $220; by mid-October 2022, they cost ...

  8. Bored Ape Yacht Club NFT Prices Fall After FTX Sinks Crypto Market

    An NFT is a blockchain token that can be used to represent ownership in an item, including things like profile pictures (PFPs), artwork, and collectibles. The Bored Ape Yacht Club is a popular PFP collection spanning 10,000 unique images, and has yielded nearly $2.5 billion worth of secondary market trades since launching in April 2021.. There are a couple of potential factors that may be ...

  9. A Guide to Bored Ape Yacht Club NFTs: What is BAYC?

    The Bored Ape Yacht Club Logo via Yuga Labs. They reportedly drained their savings into the project. Then, with traits decided, art secured, and minting contract written — the team at Yuga Labs set to launch the Bored Ape Yacht Club. It began on April 23, 2021. Priced for fair distribution at .08 ETH per ape (about $190 at the time), things ...

  10. Bored Ape Yacht Club is the epitome of cool in NFTs, but what is it

    Bored Ape Yacht Club, or BAYC, is a top-selling series of NFTs owned by Yuga Labs. The NFT collection had anonymous creators until February, when BuzzFeed News reported that they were Greg Solano ...

  11. Bored Ape Yacht Club: A complete and up-to-date overview ...

    The Bored Ape Yacht Club (BAYC) ecosystem is a thriving digital universe that combines exclusive NFT collectibles, vibrant community engagement, and innovative utility. With celebrities endorsing these NFTs and an expanding range of interactive experiences, the BAYC ecosystem stands as a pinnacle of creativity and community within the NFT space.

  12. Bored Ape Yacht Club

    In the last 24 hours, the price floor of Bored Ape Yacht Club is up 1.39%. The 7D average sale price is 22.897 ETH, the 7D highest sale price is 110.00 ETH and the 7D lowest sale price is 20.71 ETH. The project is currently ranked #2 in NFT Price Floor with a floor cap of 229,140 ETH. It has a listed ratio of 4.06% and a max supply of 10,000.

  13. Buyers of Bored Ape NFTs sue after digital apes turn out to be bad

    The Sotheby's auction house has been named as a defendant in a lawsuit filed by investors who regret buying Bored Ape Yacht Club NFTs that sold for highly inflated prices during the NFT craze in 2021.

  14. How Bored Ape Yacht Club Created a Billion-Dollar Ecosystem of NFTs

    This summer, 101 of Yuga Labs' Bored Ape Yacht Club tokens, which were first minted in early May, resold for $24.4 million in an auction hosted by the fine-art house Sotheby's. Competitor ...

  15. Unraveling the Bored Ape Yacht Club (BAYC): The Exclusive Ethereum NFT

    The Bored Ape Yacht Club (BAYC) is one of the most popular and influential "non-fungible token" (NFT) projects in the cryptocurrency and blockchain space. Launched in April 2021 at the height of the NFT mania, BAYC has captured the fascination of collectors, investors, celebrities and crypto enthusiasts alike.

  16. Bored Ape

    Bored Ape Yacht Club, often colloquially called Bored Apes, Bored Ape or BAYC, is a non-fungible token (NFT) collection built on the Ethereum blockchain with the ERC-721 standard.The collection features profile pictures of cartoon apes that are procedurally generated by an algorithm.. The parent company of Bored Ape Yacht Club is Yuga Labs. The project launched in April 2021.

  17. How to sneak into a Bored Ape Yacht Club party

    During New York's NFT week, the Bored Ape Yacht Club held a warehouse party at Brooklyn Steel. Admittance was only allowed to members who owned a Bored Ape NFT, which usually goes for hundreds ...

  18. Bored Ape Yacht Club NFTs are Plunging in Value and Mired in Lawsuits

    The Bored Ape Yacht Club (BAYC), a collection of 10,000 NFTs made up of varying digital monkeys, were perhaps the most emblematic symbol of last year's NFT boom. "It attracted the most ...

  19. Top Selling NFTs This Week

    Bored Ape Yacht Club NFT Collection. ... NFTs Are Skyrocketing In Value Again - This CryptoPunk NFT Has Sold For $16M; NFTs Attempt A Rebound Amid Crypto Frenzy - Daily Trading Sales Volume ...

  20. NFT Collection: Bored Ape Yacht Club

    The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap ...

  21. Top Selling NFTs This Week

    In the past 24 hours, Bored Ape Yacht Club has raised a trading sales volume of 717 ETH. The NFT collection has a market capitalization of $794 million and a floor price of $79,454.

  22. Major NFT collections register a drop in ETH floor prices, but there's

    The Ethereum (ETH) floor price of the five biggest non-fungible token (NFT) collections has slumped in the last 30 days, according to data aggregator NFT Price Floor. The NFTs from Bored Ape Yacht Club collection took the hardest hit, with a 26.6% pullback on ETH price.Pudgy Penguins, which dominat…

  23. The $300 Million Bored Ape NFT Metaverse Looks Bad

    The event was called " Apes Come Home," and the big news was that folks who owned a Bored Ape Yacht Club NFT could arrive, see their NFT realized in full 3D, and gain access to an exclusive ...

  24. NFT Informer on Instagram: "Bored Ape #:3580 just sold for $297,116

    241 likes, 2 comments - nftinformer on December 20, 2021: "Bored Ape #:3580 just sold for $297,116. NFT Details: Product: Bored Ape Yacht Club SN#: 3580 ..." NFT Informer on Instagram: "Bored Ape #:3580 just sold for $297,116.

  25. From a Mutant Ape to Now A Bored Ape And I can finally ...

    From a Mutant Ape to Now A Bored Ape 🍌 And I can finally say that officially I have a Bored Ape Yacht Club NFT like @stephencurry30 🛥️🏀 Being part of the Club for more a month inspired me to scale up! Thank you to my fellow apes @boredapeyachtclub 🍌 See you next month at @nft_nyc 🗽 I'm Loud & Proud to be a Bored Ape 🍌🛥️ #bayc #boredapeyachtclub #nftnyc2024

  26. Bored Ape Yacht Club Creator Yuga Labs Acquires Rival NFT Company ...

    In addition to Bored Ape Yacht Club, Yuga Labs is known creating the metaverse game Otherside, blockchain art series TwelveFold, and ownership of NFT brands Meebits, CryptoPunks, and 10KTF.

  27. Keith Grossman brought NFTs to 99-year-old Time magazine ...

    Keith Grossman is a well-known media executive who has held senior positions at Wired and Bloomberg. In 2019, he became president of Time, the near-century-old news publisher and magazine, where ...

  28. Login

    Join our mailing list to stay in the loop with our newest feature releases, NFT drops, and tips and tricks for navigating OpenSea. Email address. Sign up. Join the community. mail. OpenSea. The world's first and largest digital marketplace for crypto collectibles and non-fungible tokens (NFTs). Buy, sell, and discover exclusive digital items.

  29. Bored Ape Yacht Club on Instagram: "Dookey Dash: Unclogged and some

    1,068 likes, 28 comments - boredapeyachtclub on March 1, 2024: "Dookey Dash: Unclogged and some shots from the Clubhouse at NFT Paris." Bored Ape Yacht Club on Instagram: "Dookey Dash: Unclogged and some shots from the Clubhouse at NFT Paris."

  30. Que sont devenus les Bored Ape Yacht Club (BAYC) ?

    Un tableau quasi-noirci pour les BAYC et les NFT. La maison de vente Sotheby's s'est retrouvée sous le feu des projecteurs en août 2023, alors qu'une plainte collective a été déposée par des investisseurs mécontents. Ces derniers ont dénoncé une promotion « trompeuse », alléguant que Yuga Labs avait manipulé les prix des Bored Ape Yacht Club.