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Thanks to Nautica, Lil Yachty Has Officially Sailed Into the Fashion Game

There’s a kooky new kid on the fashion block and he goes by the name of Lil Yachty. The 19-year-old Georgia-born rapper, of “King Boat” and the crew called Sailing Team, first gained fame back in 2015 with his EP Summer Songs , the music of which he himself once dubbed “ bubblegum trap ” (he’s sampled sounds from Rugrats and Super Mario Bros.). His major entrée into style however came last year, when the sartorial world took notice of his beaded red braids, hot pink shirts, and preppy plaid vests. He also modeled for Kanye West’s Yeezy Season 3 show at Madison Square Garden and was a face of Nautica’s exclusive line for Urban Outfitters.

Now, Lil Yachty is continuing the relationship with his all-time favorite American sportswear brand, as it was announced today that he has signed on to be Nautica’s creative designer. In this new position he will release capsule collections throughout the year and model for ad campaigns. Along with the big news, fans were also treated to a sneak peek of what’s to come with the reveal of a limited-edition collection of logo-bedecked items curated by the lyricist.

Lil Yachty’s eccentric, playfully naïve swag is just the sort of attribute that makes this celebrity fashion mash-up stand out from all the rest. And it’s true of his everyday style game too. If you didn’t know, now you know: King Boat has just sailed into the new year as a fashion force to be reckoned with.

As proof, take a look at some of the well-dressed wild child’s brightest ensembles.

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The Best Dressed Rappers Of 2023, Ranked

Is Lil Uzi Vert flyer than ASAP Rocky? Here, we rank the best dressed rappers of 2023 and determine who was the most stylish one this year.

What a year it has been for hip-hop style. As hip-hop turned 50 this year, our favorite rappers only proved that this genre is still pushing the needle and defining what contemporary fashion is today. Whether it’s through music videos, Instagram fit pics, or paparazzi shots, these rappers are not only shaping the look of this era of hip-hop, but influencing how plenty of people get dressed every day.

There was a lot of music to be excited about this year. Travis Scott finally released Utopia, and Lil Yachty shifted gears with his genre-bending album Let’s Start Here . While we certainly appreciate these great hip-hop albums, that’s for another list. What we’re here to speak about is who was truly the best-dressed rapper this year. 

The rappers on this list have all found ways to separate themselves from the pack. They’re not just blindly following trends or showing up in whatever the hottest brands of the moment are. To be clear, there are many stylish rappers who aren’t highlighted here. That doesn’t necessarily mean we don’t think they’re stylish. These individuals just did it a bit better.

Here’s our ranking of the best-dressed rappers of 2023.

10. Travis Scott

Travis Scott perfectly blends high fashion with casual streetwear styling. And with the release of his long-anticipated album Utopia this year, he maintained his own unique style while leaning into gothic designers for subdued-yet-classy fits. This year, La Flame seemingly only wore Rick Owens cargo pants alongside pieces by Balenciaga, Greg Ross, or Courtney MC. Scott hasn’t leaned into these dystopic labels to the point of becoming a designer vampire like Playboi Carti—note, just because Carti isn’t on this list doesn’t mean we don’t love King Vamp. Instead, Scott has stuck to a wardrobe that’s still casual enough that the masses can continue following his stylistic choices while also sourcing clothes that fit Utopia ’s brooding atmosphere. What that makes is two Scotts. One’s still dressing calm enough to continue being America’s most approachable hip-hop pitchman—pedaling everything from Nike Mac Attacks to Audemars Piguet–embellished streetwear. The other Scott is found onstage, wearing custom Inuit shades in Mad Max -esque fits that look like they were pulled off raiders in Fallout video games. If Travis leaned more into these distinctive tour looks, perhaps he would be bumped higher on this list. Yet his style is still setting trends, and he hasn’t lost his Midas touch with selling nearly anything he cosigns. That alone continues to make him one of the best-dressed rappers today. — Lei Takanashi

Dressing like Michael Jackson without looking like you’re wearing a costume is no easy feat, but Offset pulls it off. Throughout 2023, he’s taken inspiration from the King of Pop, wearing close copies of his uniform: gloves, slim trousers or jeans, structured military jackets, socks , and loafers. Somehow, Offset makes the looks feel current and new. That’s probably because he’s established his own sense of style that aligns with the MJ outfits. Offset understands silhouettes well. He can pull off more slim-fitting outfits, like a black moto jacket , jeans, and moto boots. He has no problem wearing baggier looks, like a T-shirt with Chrome Hearts jeans . He’s also good with color, like mixing different shades of green , or rocking this full hot pink look . And we have to mention his Denim Tears collaboration (Offset Tears), which became a strong uniform during the press run for his solo album Set It Off . Offset also got more adventurous with his hair in 2023 by playing with different clips, barrettes, and accessories . He understands what looks good on him and puts together outfits that feel cool and fresh, but are still classic.— Aria Hughes 

Smino has fun with his looks. He understands color, shape, and pairing pieces together in an unconventional way without looking clownish, which is a skill. That came through during his Paris tour stop , when he wore a colorblocked satin jacket, polka dot scarf tied around his head, and baggy cargo jeans. Or how about when he donned a multicolored striped sweater with a pair of jeans covered in colorful patches? But even when he’s not playing with color and going for something more subdued, the looks still hit. Like when he wore a striped T-shirt, leather jacket, and baggy jeans with a studded belt and green scrunchie as a bracelet, or when he put on a basic black shirt and olive green shorts but amped it up with a furry newsboy cap .There is something very Midwestern about his sensibilities (he hails from St. Louis) that feels reminiscent of St. Lunatics' style from the 2000s . But Smino makes every look his own, not relying on luxury designers to make a statement. We’d be remiss to not mention his best accessory—his hair. He styles it in a variety of ways (twistouts, Afro, braids) and usually accentuates it with barettes and accessories. Some even say he influenced Drake and Rocky, who have both leaned into hair accessories more in 2023. Smino’s name might not be as widely recognized as others on this list, but he deserves a spot for his dedication to interesting looks that feel distinctly him. — Aria Hughes

Aminé isn’t just one of the most underrated rappers in the game. He’s also a bit slept on when it comes to his personal style. What makes the Portland native’s style so great is how true it feels to him. Some artists, as good as the results may be, feel like they’re just wearing what their stylist put on a rack for them. Aminé is wearing what he genuinely likes. Sometimes that’s a clean Arc’teryx jacket to fend off the rainy conditions (anyone from the Pacific Northwest knows you need to keep a rain jacket in the rotation). Sometimes he’s repping under the radar brands like Clints . The biggest flex of all—sometimes it’s his own brand, Club Banana. Aminé isn’t just dressing well. He’s designing pieces so that all of his fans can too. And don’t forget about the two amazing New Balance projects that he got to release in 2023. With the backing of a big brand like that (and designers like Jacquemus making sure he’s front row for every show), Aminé’s profile in the style world will only continue to rise. And he deserves the praise. — Mike DeStefano

6. Kendrick Lamar

Ever since Kendrick Lamar crowned himself “best dressed” on “The Hillbillies,” he’s been doing his best to live up to the title. A lot of the time, that means he’s draped in the latest wares from Martine Rose and Wales Bonner. Kendrick was basically an unofficial model for the former designer throughout 2023. Who could forget the custom look from Rose’s Fall 2023 collection that he wore to the Grammys? The partnership’s most recent wrinkle was an official merch collab that debuted at Camp Flog Gnaw. And when he isn’t rocking Martine Rose from head to toe, he’s even making fake Air Jordan 12s look good or hitting the streets of Paris in elegant Chanel looks. While we don’t necessarily agree with K-Dot’s “best dressed” proclamation, there’s no denying that he’s leveled up his style and deserves his flowers. But when he’s channeling a style icon like Taz Arnold , I guess we shouldn’t have expected anything less. – Mike DeStefano

5. Pharrell

Pharrell’s style has probably influenced everyone on this list, and while he could easily rest on his laurels—at 50 years old his title as a style icon is more than solidified—but he continues to express himself through fashion and wear clothes really well. The year started with his surprising appointment as the creative director at Louis Vuitton Men’s. From there, he wore touches of Louis Vuitton like an LV logo newsboy hat designed by Nigo, a monogram motorcycle jacket, and slightly flared jeans that perfectly hugged his bulky LV Trainer Snow Boots. Pharrell understands what works for him, but still tries out new things. For his Something In The Water music festival in Virginia Beach, he gave more hints at his Louis Vuitton era like a bold multicolored moto jacket covered in crystallized logos. And the bandage he was rocking on his chin for a few weeks best represented Pharrell’s way with garments and accessories. On someone else, you would have guessed they had a scar that needed covering up. But on Pharrell, it looked like a fashion statement, even if it wasn’t. After debuting his first collection for Louis Vuitton in June, he spent the remainder of men’s Fashion Week in Paris attending other shows and acting as a walking billboard for his designs, whether he was toting the collapsible yellow Speedy bag or sipping from an LV coffee cup. We appreciate that Pharrell still maintains a touch of novelty with his looks. And we can always sense his true love for clothes. Right now, he’s really into a pair of black aviators with an orange lens. Some might argue he should be number one on this list based on his impact and years in the game, but his predecessors like Rocky, Yachty, and Tyler have more influence on the younger generation right now. — Aria Hughes

4. Lil Uzi Vert

There’s a fearlessness to Lil Uzi Vert’s style that is unmatched in comparison to their contemporaries. Uzi still upholds the tenets of hip-hop flyness by wearing designer clothes from head to toe with a ridiculous amount of jewelry —of course they hit Eliantte to ice out their flash drive . But their personal style truly flourishes when they lean into their outlandish personality. That Balenciaga look they wore in the Gibson Hazard–directed trailer for the release of Pink Tape this year could have slid into any rapper’s wardrobe. But how Uzi wears it with a mullet while sparring with ancient samurais gives the look a sense of identity that’s more aligned with anime or Japanese RPGs than hip-hop music videos. It’s these quirky choices that makes Uzi a style icon. That Nickelodeon Kids’ Choice Awards red carpet fit? A master class in tastefully riffing off the nerd and punk archetypes one would find in those same Nicktoons. And on the red carpet of the MTV VMAs this year, Uzi showed they might be the only rapper who could cheekily make Balenciaga look like an elevated pajama set they rolled off a tour bus with. 

Uzi’s natural ability to make any look pop is likely why Pharrell sent him a full fit from Louis Vuitton’s Spring/Summer 2024 collection— 22 hours after it hit the runway —so that Uzi could wear it to the BET Awards. At times, it does feel like Uzi really just puts on the most expensive luxury garments money could buy without really thinking about the overall look. But it’s clear that when Uzi taps into his weirdness, his style is untouchable. — Lei Takanashi

3. Tyler The Creator

A pastel-colored knit sweater or cardigan. A perfectly pressed pair of chinos that sits just above the ankle. A crispy white pair of socks. Some tasseled loafers. A New Era fitted. This is Tyler, the Creator’s uniform. And the 32-year-old has perfected it, so much so that he’s designing it himself now. Remember those amazing looks we saw in the videos for “Wharf Talk” and “Heaven to Me” ? His wardrobe is rooted in classic preppy style, but he makes it his own through his expert use of color. It’s something he’s been good at since the early days of his career when he was exclusively wearing vibrant striped T-shirts and ripped jean shorts. Now he’s just recontextualized it for a new aesthetic. As traditional as his wardrobe is, Tyler still makes sure to flex a statement piece every now and then. He was the first person we saw toting the red Speedy bag from Pharrell’s debut collection with Louis Vuitton. And his work with Alex Moss, like a pearl belt buckle and bell hop chain , is some of the best custom jewelry we’ve seen since Pharrell and Jacob the Jeweler’s linkups in the 2000s. 

Tyler, the Creator has made it known that he’s meticulous when it comes to his creative process. He’s waxed poetic about being nerdy about the things you truly love. With a mindset like that, his excellent personal style and the attention to detail he exhibits really shouldn’t be so surprising. — Mike DeStefano

2. ASAP Rocky

ASAP Rocky’s style has always felt intentional, yet effortless. He’s a rapper who’s fly enough to continue being an ambassador for a luxury house like Gucci or release an F1-inspired collaboration with Puma. Yet he’s still able to build outfits that aren’t crutched by luxury logos. While Rocky is committed to certain looks or brands like his contemporaries, it never feels like he’s trying too hard to wear anything he puts on (no wonder his kids are so fly). Whether it’s Boro pieces from the emerging Japanese label Proleta Re Art or his many Bottega Veneta fits this year, Rocky just naturally knows how to put an outfit together without prescribing to a uniform. Although it was recently revealed that Rocky was wearing a lot of Bottega this year so that paparazzi could capture him in the label’s Pre-Spring 2024 collection for an official campaign , it never looked like Rocky was forced to wear the label’s clothes for an ad. Instead, he turned the luxury label’s apparel into statement pieces, effortlessly stepping out with Bottega’s boxy suits and leather Intrecciato bags with a swagger that only he has. This is likely the reason Bottega opted to use paparazzi shots of Rocky instead of a traditional stylized campaign. 

Truthfully, a lot of garments look good on Pretty Flacko because he lives up to his nickname. But what’s distinguishable about Rocky’s style is that it still feels true to his own tastes, even when his outfits are referential. For example, his looks in the “Riot (Rowdy Pipe’n)” music video paid homage to the kilt-clad WWE wrestler “Rowdy” Roddy Piper. But Rocky didn’t cosplay him. Instead, he used Piper’s style as the foundation, wearing a plaid kilt with archival Issey Miyake bomber jackets and grenade-shaped chains by Alex Moss. What’s also admirable about Rocky’s style is that he has a clear reverence for hip-hop fashion of the past, but brings it back in a tasteful way. In “Riot” he channels Juelz Santana’s American flag “Dipset Anthem” outfit through an air-brushed leather piece by the British designer Gerrit Jacob—and don’t forget that beautiful Pelle Pelle he pulled out earlier this year. Granted that a Puma collaboration isn’t as hot as Nike, there’s a reason why Rocky was picked to bridge F1 with fashion. It’s because he’s a rapper whose personal style is formulated to make you pay attention. — Lei Takanashi

1. Lil Yachty

Has any rapper had as great of a 2023 as Lil Yachty has? Not only did he step out of his comfort zone to drop the experimental album Let’s Start Here and rack up production credits with Drake on For All the Dogs , he also cemented himself as the best-dressed rapper in the game right now. Just look at the “Tesla” video if you need further proof. What makes Yachty’s style so great isn’t just his versatility, it’s that it’s not hard to replicate. If one of his outfits inspired you enough to recreate it, you certainly can. Some people on TikTok have already tried.  

In 2023, Yachty’s go-to was vintage sports gear (if you follow him, you know he always asks his followers the best vintage spots to check out whenever he pulls up to a new city) from retro hockey jerseys to rare Starter jackets. He also mixed in his fair share of designer pieces like Bode crochet shirts or Balenciaga coats covered in paint splatters . More notable than all of the designer pieces are all of the items from up-and-coming brands that we see him pull out. He’s clearly staying on the pulse of what’s new and exciting in fashion, and isn’t afraid to give it a platform. Aris Tatalovich and The Filthy Project are just a few of the many young brands he’s championed in the last calendar year. As easy as most of Yachty’s outfits are to riff on, he makes sure to add that extra detail to set them apart, like $1 million diamond teeth or a pair of Cactus Plant Flea Market’s Nike Air Flea 2s before they’ve even been released to the public. But most importantly, no matter what he puts on, he wears it well. That’s not something everyone can say. Considering the various aesthetics that Yachty’s outfits pull from, his ability to pull off whatever he throws on is that much more impressive. – Mike DeStefano

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Lil yachty serves remix to iconic mcdonald’s “menu song”.

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Lil Yachty has gone from working at McDonald’s to working with McDonald’s. On Tuesday (April 2), McDonald’s Canada released a new ad featuring the artist. Yachty remixes the restaurant’s 1980s “Menu Song.” The colorful reimagining follows the original opening line, “Welcome to McDonald’s, may I take your order, please?” as the rapper delivers his order drenched in auto-tune. Naturally.

Yachty journeys through Mickey D’s menu as he attempts to order everything available at the fast food joint. “Can I get a Big Mac, McWrap, McFlurry, and a McDouble? I’m a keep it real, I need a Happy Meal, a McCrispy, and ten McNuggets,” he raps. “ Tasty golden fries , a cold drink with extra ice, a junior chicken would be fire, and a sweet hot apple pie.”

The ad itself is a colorful and zany take on the stuffy corporate visuals of the original commercial. Scenes find the artist taking his order at McDonald’s surrounded by tons of Yachty clones, a fish eye shot of the artist in the restaurant, sitting on top of (extra) ice cubes, serving fresh hot apple pies from a cartoonishly purple house, rhyming on a golden brick road, and so much more fantastical settings. Yachty spoke about the opportunity to work with the Golden Arches after once working there in his youth.

“Going from working at a McDonald’s in Atlanta to collaborating on the ‘Remix Menu Song’ with McDonald’s Canada is a wild full circle moment that brought back memories and is such a reminder that anything in life can happen,” Lil Boat said in a  statement .

Mike Clay, who helped produce the “Menu Song Remix,” also issued a statement regarding the new partnership. Clay hopes that the jingle “gets Canadians in a good mood next time they order.” “When McDonald’s reached out and asked me to get creative with their Remix Song, I was like, ‘Oh que oui!’ Working with such an iconic brand has been nothing but fun and inspiring,” he said.

McDonald’s Canada offers a remixed menu along with the remixed song. From April 2 to April 29, the Canadian establishments will offer wild combinations to customers, creating new takes on old favorites. Items on the Remix Menu include the Chicken Cheeseburger, Surf’ N Turf Burger, Sweet Chilli Junior Chicken, and the Apple Pie McFlurry.

Watch the commercial above.

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Lil Yachty, Who Worked at McDonald’s As a Teen, Stars in a New Ad for the Golden Arches

Lil Boat raps a fresh take on the "Menu Song" from the late '80s.

By Michael Saponara

Michael Saponara

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Lil Yachty has gone from working at McDonald’s as a teenager in Atlanta to starring in commercials for the iconic Golden Arches brand.

Lil Boat adds to his list of lucrative partnerships while teaming up with McDonald’s Canada on Tuesday (April 2) for the launch of their Remix Menu.

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“Going from working at a McDonald’s in Atlanta to collaborating on the ‘Remix Menu Song’ with McDonald’s Canada is a wild full circle moment that brought back memories and is such a reminder that anything in life can happen,” Boat said in a statement about the partnership.

From now until April 29, participating McDonald’s locations across Canada will have the new Remix Menu available to customers. Some of the items include wild combinations such as the Chicken Cheeseburger, Surf ‘N Turf Burger, Sweet Chilli Junior Chicken and the tasty Apple Pie McFlurry.

“We hope these new takes on the McDonald’s Menu Song, brought to life by Lil Yachty and Mike Clay, will evoke the excitement Canadians felt for McDonald’s the first time they heard the song, and look forward to introducing it to a new generation of fans,” said McDonald’s chief marketing officer Alyssa Buetikofer.

Watch the full commercial starring Yachty below.

View this post on Instagram A post shared by McDonald’s 🇨🇦 (@mcdonaldscanada)

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KARRAHBOOO Goes Off on "RIP FOLLIES"

The third studio single from the concrete boys’ emerging talent..

The Concrete Boys ‘ leading lady KARRAHBOOO has unleashed her third solo studio single. Dubbed “RIP FOLLIES,” the two-minute track from the “Not The Two” arrives after a few weeks of Instagram teasing, and just a few days after Lil Yachty officially launched his Concrete Rekordz label.

“the first lady, ms. not the twooo, kb, karrahbooo,” Yachty introduced KARRAHBOOO in an Instagram post.

  View this post on Instagram   A post shared by CONCRETE BOY BOAT^ (@lilyachty)

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Why Do So Many People Have a Problem With Rappers Wearing Nail Polish?

Cop Your XXL Merch Now

Rappers wearing nail polish has become a talking point in hip-hop again. DJ Akademiks revisited the topic last Thursday (March 29) after he made fun of Lil Baby for wearing nail polish in the rapper’s new music video. Baby has since come out and denied Ak’s claim. Regardless, how someone chooses to express themselves in hip-hop, whether it’s having painted nails or not, still seems to make people in the space uncomfortable. Akademiks saying, “I kno his nails not painted .. man wats going on in rap,” continues to perpetuate a stale, dated correlation between colorful nails and homosexuality.

People in Hip-Hop Still Can’t Stand Nail Polish on Men

Of course, DJ Akademiks is far from the first person to accost rappers for getting their nails done. Lil Yachty, who has his own nail polish line called Crete , has suffered years of trolling for the act of self-expression. In 2021, Yachty said that he began experimenting with nail polish after A$AP Rocky showed him the ropes, and introducing Lil Boat to clear polish and buffs.

“I started doing it about three or four years ago,” Yachty told GQ back then. “I got compliments instantly. I felt clean. My nails weren’t dirty and nasty. I felt more mature.”

Yachty’s style then rubbed off on Drake, who also has had his sexuality criticized for wearing yellow nail polish despite how pretty it made him feel.

“Get out my comments you told me to paint my nails so I stop biting them and now the world is being homophobic for the 1st time since Rich Flex,” Drake wrote to Yachty on IG at the time. “Which wasn’t that long ago now that I think about it…wait is the world homophobic? Smh.”

Read More: Lil Yachty Responds to Fans Saying He Stole Playboi Carti’s Flow

Nail polish is very common in hip-hop now.

Even an artist as colossal as Drizzy isn’t safe from homophobic trolls. In 2024, colorful nail polish has become a more common sighting on rappers’ fingers. Tyler, The Creator and Machine Gun Kelly have followed in Yachty’s footsteps by starting their own gender-inclusive nail polish brands , and other rappers like Kid Cudi and Lil Pump have completely incorporated the colorful accessory into their wardrobe. Ski Mask the Slump God and XXXTentacion were wearing nail polish all the way back in 2017, and even braggadocios gangster rappers like YoungBoy Never Broke Again have worn makeup and nail polish over the years.

Rather than outright criticize these rappers, Wack 100 posed a query to the younger generation on his Instagram page last February. He asked why he was seeing more polish on rappers’ hands. The inquiry brought on a response from Trippie Redd , who wears often black nail polish. Trippie said it helps artists be authentic to themselves.

“It’s a way of expressing ur feelings,” Trippie shared. “Being true to yourself and self-care.”

But more than that, nail polish aligns with hip-hop’s ideology. Over 50 years ago, the genre was born out of protest music that pushed back against restrictive norms. Kids took their parents’ music and chopped it up into scraps, and used those beats to communicate their struggles in a raw and unfiltered way.

While rap has maintained a chokehold on toxic masculinity, why can’t nail polish be part of that next big protest? With rappers like Lil Yachty wearing nail polish now and Y oung Thug wearing a dress in the past, it’s time for the genre that broke social barriers to help break down the gender restrictions consuming the culture.

Read More: Wack 100 Calls Out Meek Mill for Erasing DJ Akademiks Tweets