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Strike (Holster)

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Lil Yachty Drops Music Video for “Strike (Holster)”

by Thomas Galindo April 10, 2023, 12:30 pm

Lil Yachty’s second wind is becoming more imaginative than his first.

Videos by American Songwriter

After emerging on the hip-hop scene in the mid-2010s with hits like “One Night,” “Minnesota,” and “Broccoli,” Yachty hit a bit of a trough in popularity and viral appeal to end the decade. But now, after a recent smash hit single and career-altering studio album , Yachty is back in the spotlight and continuously leaving listeners speechless, as evident in his new song “Strike (Holster).”

Six months removed from his quirky song “Poland,” which reached No. 40 on the Billboard Hot 100, and a little over two months since his experimental psychedelic rock record Let’s Start Here , “Strike (Holster)” sees Yachty continue to ride his roaring wave of momentum even more. Employing similar vocal inflections as “Poland,” holding the prolonged “oooooooh” harmony at the song’s climax, Yachty looks to have stumbled upon a winning formula.

Throughout the track, the Georgia native raps about his love for promethazine and fits multiple different allusions in for the word strike. Strike shit like a match, Strike like I missed it, Strike like I hit the pin, Strike like I’m not goin’ to work he croons on the chorus, Yachty’s spontaneity and youthfulness brim all over the recording.

When he approaches the second verse of the song, he playfully illustrates the effect of Percocet on his significant other, leaving her motionless. Putting a playful spin on the usually-harsh motifs of guns and drugs in rap music, “Strike (Holster)” is a masterclass by Yachty.

Percy got her stuck like a holster It’s a gun in my holster New Balenci’ out in Dover It’s a four in my soda, sit it on a Balenci’ coaster

“Strike (Holster)” was first teased via Instagram on March 23 by Cole Bennett, prominent music video director and founder of music video brand Lyrical Lemonade. Alluding to a visual for “Strike (Holster)” being in the works, fans knew to expect the song’s release shortly after.

Less than two days after the song officially came out on digital streaming platforms, Lyrical Lemonade uploaded the music video to their YouTube page on Saturday (April 8). The fifth time Bennett and Yachty have collaborated on a video, “Strike (Holster)” sees Yachty donning a red hoodie and head-bopping to the song’s blissful production.

Since its release, the visuals for “Strike (Holster)” have already eclipsed 1 million views, proving that Yachty’s resurgence is for real. It’s unclear if the new song is in promotion of an upcoming project , but it is indisputably a signifier of Yachty’s work ethic and unique songwriting. Check out the video below.

Photo by Timothy Norris/WireImage

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Lil Yachty made headlines back in January thanks to the successful release of Let’s Start Here., his 14-track experimental body of work. The LP housed assists from Diana Gordon, Teezo Touchdown, Justine Skye, Fousheé, Baby K, Ant Clemons, Nick Hakim, Justin Raisen, Daniel Caesar, and more. Let’s Start Here. garnered him a top 10 placement on the Billboard 200 thanks to 36,000 album-equivalent units sold during its first week of release.

Over the weekend, the Georgia-born rapper decided he was ready to follow up with a new single and unleashed “Strike (Holster).” The accompanying clip was directed by frequent collaborator Cole Bennett and takes place on a gloomy dock on a rainy day, a setting perfect for Teddy Walton’s airy production. On the song, the “Poland” rapper spits about wanting to link up and have a smoke session:

“I been rolled up, yeah, I was geekin’, I was high as f**k, tweakin’/ I was tryna strike s**t, I was tryna strike s**t, I was tryna strike s**t, like a match, late night, yeah/ Strike like I missed it, strike like I hit the pin, strike like I’m not goin’ to work/ Show them somethin’ show them, show them, uh, stack them old hunnids , recreate Yoda, I don’t put no crushed ice in my soda, got it stuck like a holster”

Prior to Let’s Start Here . was 2021’s Michigan Boy Boat , a 14-track body of work that saw additional features from Tee Grizzley, Swae Lee, Sada Baby, YN Jay, Rio da Yung OG, Babyface Ray , and more. Months later, he dropped off the sixth installment of his Birthday Mix series, bringing in his 24th trip around the sun with SoFaygo, Lil Tecca, DC2Trill, and Draft Day.

Be sure to press play on Lil Yachty’s brand new “Strike (Holster)” music video down below.

[Music] Lil Yachty – Strike (Holster)

American rapper, Lil Yachty , has made a triumphant return with his latest single, " Strike (Holster) ". This incredible track is a must-have addition to any music lover's playlist, showcasing Lil Yachty's unique style and undeniable talent. Released in 2023 , this single is the latest offering from the rapper, and it is already making waves in the music industry.

The song " Strike (Holster) " is a true masterpiece, demonstrating Lil Yachty's ability to create unforgettable music that resonates with fans around the world. It is taken from his highly anticipated project, also titled " Strike (Holster) ", which promises to be one of the most exciting releases of the year. With its infectious beat, catchy lyrics, and Lil Yachty's signature flow, this single is sure to be a hit with fans old and new.

If you're a fan of Lil Yachty or just love great music, then you need to listen to " Strike (Holster) ". It's a track that will have you dancing and singing along in no time, and it's sure to become a staple in your music collection. So don't wait any longer - listen, share, and download this amazing single today!

DOWNLOAD Strike (Holster) by Lil Yachty MP3 [3.49 MB]

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Lil Yachty Partners With McDonald's Canada For "Menu Song (Remix)"

Ever since McDonald’s launched the Travis Scott Meal in 2020, it’s become a common trend for celebrities and musicians to partner with fast-food chains. In 2021, Saweetie teamed up with Mickey D’s for her own menu edit, with Offset and Cardi B following suit in 2023.

Today (April 2), Lil Yachty and the food giant united for their “Menu Song (Remix).” The pair gave the 1989 classic tune a modern update alongside an accompanying 90-second clip. In the video, the “Strike (Holster)” hitmaker could be seen rapping his order to a cashier.

“Going from working at a McDonald’s in Atlanta to collaborating on the ‘Menu Song (Remix)’ with McDonald’s Canada is a wild, full-circle moment that brought back memories and is such a reminder that anything in life can happen,” Yachty shared in a press statement .

McDonald’s Canada CMO Alyssa Buetikofer added, “We hope these new takes on the McDonald’s Menu Song, brought to life by Lil Yachty and Mike Clay, will evoke the excitement Canadians felt for McDonald’s the first time they heard the song, and look forward to introducing it to a new generation of fans. It’s also a celebration of the love Canadians have for our iconic menu items.”

While artists like Scott and Saweetie arguably take the cake when it comes to brand partnerships, Yachty also has a long list of collaborations. He previously worked with Reese’s Puffs and Reebok. Additionally, the QC rapper joined forces with Nautica for his own collection in 2017.

Musically, 2024 is expected to be a big year for Yachty. In February, he and producer James Blake announced their joint project, Bad Cameo . The first-mentioned musician is also slated to perform at the Dreamville Festival in Raleigh, North Carolina on Saturday (April 6). His other scheduled shows include Milwaukee’s Summerfest, which is headlined by Lil Uzi Vert.

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Le Labo Releases City Exclusive Samples

Bringing you around the world through your senses..

City exclusive samples from New York-based fragrance brand Le Labo are now available for a limited time through August and September. This is a chance to discover and experience 15 fragrances that are typically only available in the physical Le Labo stores of each respective city.

A “Discovery Set” is available consisting of five of Le Labo’s favorite city exclusive scents. The bottles are packed in a classic kraft box and sealed with a personalized label. The fragrances selected are as follows: Cedrat 37 for Berlin, Gaiac 10 for Tokyo, Mousse de Chene 30 for Amsterdam, Vanille 44 for Paris, and Tabac 28 for Miami.

CITRON 28- Seoul TUBERUSE 40- New York MUSC 25- Los Angeles LIMETTE 37- San Francisco POIVRE-23 London BIGARADE 18- Hong Kong BAIE ROSE 26- Chicago BENJOIN 19 – Moscow City CUIR 28 – Dubai AlDEHYDE 44- Dallas

  View this post on Instagram   A post shared by LE LABO Fragrances (@lelabofragrances)

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Lil Yachty Partners With McDonald's Canada For "Menu Song (Remix)"

Ever since McDonald’s launched the Travis Scott Meal in 2020, it’s become a common trend for celebrities and musicians to partner with fast-food chains. In 2021, Saweetie teamed up with Mickey D’s for her own menu edit, with Offset and Cardi B following suit in 2023.

Today (April 2), Lil Yachty and the food giant united for their “Menu Song (Remix).” The pair gave the 1989 classic tune a modern update alongside an accompanying 90-second clip. In the video, the “Strike (Holster)” hitmaker could be seen rapping his order to a cashier.

“Going from working at a McDonald’s in Atlanta to collaborating on the ‘Menu Song (Remix)’ with McDonald’s Canada is a wild, full-circle moment that brought back memories and is such a reminder that anything in life can happen,” Yachty shared in a press statement .

McDonald’s Canada CMO Alyssa Buetikofer added, “We hope these new takes on the McDonald’s Menu Song, brought to life by Lil Yachty and Mike Clay, will evoke the excitement Canadians felt for McDonald’s the first time they heard the song, and look forward to introducing it to a new generation of fans. It’s also a celebration of the love Canadians have for our iconic menu items.”

While artists like Scott and Saweetie arguably take the cake when it comes to brand partnerships, Yachty also has a long list of collaborations. He previously worked with Reese’s Puffs and Reebok. Additionally, the QC rapper joined forces with Nautica for his own collection in 2017.

Musically, 2024 is expected to be a big year for Yachty. In February, he and producer James Blake announced their joint project, Bad Cameo . The first-mentioned musician is also slated to perform at the Dreamville Festival in Raleigh, North Carolina on Saturday (April 6). His other scheduled shows include Milwaukee’s Summerfest, which is headlined by Lil Uzi Vert.

Locals in South Florida's 'Little Moscow' say the city's nickname is built on a misconception

• Locals in Sunny Isles Beach, Florida, will tell you the city is more than its "Little Moscow" nickname.
• The area is home to many post-Soviet Union immigrants, from Ukraine to Belarus.
• It's not just Russian money propping up the economy — overseas buyers from Europe and Latin America are, too.

In Sunny Isles Beach, Florida, not everyone likes the nickname "Little Moscow."

"I don't believe that 'Little Moscow' is a representation of what Sunny Isles Beach is," Jennifer Levin, former Sunny Isles Beach commissioner, wrote in a Facebook post earlier this month. "And it's not what it was ever meant to be known as, and it's not how it's marketed."

I visited the city a few weeks ago, and the Russian influence was palpable, from the Russian grocery and deli Matryoshka to the Sunny Terrace restaurant serving up Siberian-style dumplings. But in the same plaza was an Argentinian restaurant, an Armenian restaurant, and a boutique selling fashion from Brazil. While it's easy to see where the "Little Moscow" nickname comes from, Sunny Isles Beach is overall a melting pot of Eastern European and Latin American influences.

One local originally from Ukraine told me that the nickname is never used by the Russian-speaking people who live in the city, adding that the name was created by locals many years ago as a joke. He said some locals are indifferent to the nickname, while others think it's "abusable since we have nothing to do with Moscow."

A seaside escape for Eastern Europeans and Latin Americans

Back in the 1950s and 1960s, the 1.5-mile piece of island was known for its strip of seaside motels. The charming tourist town attracted Russian Jewish immigrants fleeing discrimination, according to a Sun Sentinel article from 1997 . Over time, their children would visit and eventually buy property as the market developed, laying the foundation for a strong community.

As more Russians flooded into the area to escape communism from the former Soviet Union in the 1990s, some of the emigres called the area "Little Moscow," per the Sun Sentinel. The city was a symbol of freedom, and it wasn't just Russians who wanted an escape. Alexandra Peters, of ONE Sotheby's International Realty, who works with high-end clients in the area, told me that an overwhelming Russian presence of Sunny Isles Beach is a misconception, as the many Ukrainians living there get mistaken for Russians. 

"There's always been a large Russian-speaking community in Sunny Isles, but they've been there for decades and many are middle-class US citizens by now," she said. "We tend to put all 'Russians' in one basket, whereas many who live and move here are from all parts of the former Soviet Union: Ukraine, Belarus, even Kyrkistan."

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It's why the area is also known as Little Kyiv, Little Odessa, and Little Minsk. According to the most recent data from the Census' American Community Survey  that tracked population from 2015 to 2019, Sunny Isles Beach is home 2,624 Eastern European-born residents, more residents than those born elsewhere in Europe.  Of these, 1,079 were born in Russia. This doesn't take into account those who didn't answer the Census or the Russian-speakers who identify as Americans.

The city is also home to a strong Israeli community. And, like much of South Florida, there's a large immigrant population from Latin America. Census data puts the Latin American-born population at 8,370 people, more than the Eastern European-born. Peters said the area is even known as "Little Brazil."

A luxury development boom brought the rich

The 1990s also saw a development boom that revitalized the city's economy. Zoning laws enabled developers to build high-rise condos that towered over the beach. Around this time, a wealthier class of Russians began snapping up property in the area as a way to move their money in a post-Soviet economy.

In recent years, Florida saw the highest number of Russian property purchases in the US. Sunny Isles Beach was a natural choice given the already strong Russian immigrant population and the area's association with luxury thanks to the towering condos, some of whom held the appeal of the Trump brand .

Right before Russia invaded Ukraine, NewsNation's Brian Entin first reported on the concerns of the "Little Moscow" elite who worried that they'll be blacklisted from buying luxury real estate in the area. 

But it's not just Russian money that flows through Sunny Isles. The city's economy has also been propped up by overseas buyers from Europe and Latin America. Three real estate agents I spoke with often referenced clients from Brazil, Germany, and Canada.

Peters provided Insider a screenshot of her website's analytics showing where most potential clients were searching from. Outside of the US, the top three searches came from were Canada, India, and Brazil. Russia didn't even make the top 10. She noted that they used to see more South American buyers, which have dropped because of low currency and travel restrictions. Foreign buyers overall have dropped since the pandemic began, agents said.

Ramon Rodriguez , director of sales at a Compass real estate team based in Miami, told me that the area is a luxury riviera for the elite partially because it's anchored by two high-end shopping destinations: Aventura Mall to the north and the Bal Harbour Shops to the south.

"When you're wealthy and living in a state of fear, you feel very free here," Peters seconded. "You can enjoy life and go shopping."

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