How Younger Superyacht Owners are Changing the Industry

Lists of the UK’s youngest billionaires have always been full of people in their 40s or above, but newer reports reveal that in today’s tech-driven world, the more tech-savvy younger generation is beginning to catch up. Indeed, more young millennial millionaires are emerging in the UK and are quickly catching up to their older billionaire counterparts. HMRC data provided to Salisbury House Wealth reveals that the number of people under 30 who are earning more than £1 million per year has risen by an impressive 33%. This is largely due to the rise of successful startups in tech and social media.

That’s why it’s no surprise that millennials are slowly taking over the superyacht industry as well. Business Insider reports that superyacht owners are now 10 to 15 years younger than they were 20 years ago. Studies also reveal that the next 20 years will see the median age of superyacht owners decrease from the 45 to 55 age range to the 35 to 45 range. This new generation of superyacht owners is bringing something new to the industry.

It used to be that owners mainly invested in things like lavish indoor decor and trimmings when buying superyachts. The yachts would feature grand cabins, dining rooms, salons, and sometimes even offices.

But last year’s Monaco Yacht Show proved that the trends are changing.

The Monaco Yacht Show is a prestigious event for billionaires with yachts and is widely recognised as the biggest event of the year among yacht owners. Attracting clients from around the world, the event opens its doors to those looking to charter, build, or buy a superyacht. That’s why any trends featured in the show are likely to spread among yachting communities all over the world. And in 2018, it was found that younger owners tend to value innovation, sports, and adventure. In addition, the millennial billionaires of today seem to be against the idea of actually owning a yacht. Instead, they prefer chartering yachts. To them, yachting is simply a pastime.

That’s why yacht designers have turned to more gyms, spas, water sports, and open spaces for socialising. The demand for explorer yachts, or those capable of sailing long distances, was also found to be high among the younger market. Because of these trends, superyacht parties are now livelier than ever. To understand more about this, do read up on wilsonhalligan’s tips for the perfect superyacht party.

What’s more, there’s also a rise in environmentally-friendly technology — reflecting the values and beliefs of younger demographics. At 2017’s show, for instance, the Porsche GTT 115 was unveiled. The 35-metre hybrid yacht is able to use two energy sources, as it is equipped with diesel and electric propulsion systems.

This phenomenon fits into how the millennial generation is changing the hospitality sector as a whole. In fact, the sharing economy and experience economy were both cited by Ecole hôtelière de Lausanne’s Jean-Philippe Weisskopf and Philippe Masset as key hospitality trends that industry professionals must keep in mind. Today’s consumers are now more comfortable in using shared services like Airbnb and Uber, and are keen on personalised experiences and environmentally-friendly initiatives, no matter how rich they are.

This helps explain why the face of superyachting is changing dramatically. And in order for companies and crews to not only stay relevant but also thrive in the years to come, they must understand and adapt to market shifts. No longer will tried-and-tested tactics achieve desired results, as we’ve seen in so many businesses that relied on them and paid the price. The BBC’s SJ Velasquez explains that businesses that have joined the long list of industries, millennials have allegedly “killed” are simply those that failed to adapt. This is where extensive research in demographic and audience insights comes in. Ayima’s Jessica Neale points out the key importance of gaining audience insight, as well as understanding what the market currently enjoys and related to the most, as these will inform all the decisions a brand or business should make. From a yacht’s design and marketing, down to custom experiences and services, all these components of superyachts must be rooted in understanding customer trends and their own personal tastes. This is instead of expecting your target market to adhere to traditional practices. In turn, this will give businesses a competitive edge over others in capturing this new and exciting market of superyacht enthusiasts. No matter what the future holds for superyachts, rest assured that only the ones who can adapt and listen to what consumers want, will be able to tap into this new group of billionaire customers.

For more news and views on the superyacht industry, feel free to explore the wilsonhalligan site.

Exclusively written for wilsonhalligan.com by April Ford

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  • February 13, 2024

Yachting’s Next Generation: The Young Billionaires Shaping the Industry

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What’s Happening Now

Picture this: The world of yachts isn’t just about big boats and luxury anymore. It’s getting a fresh new look thanks to some young billionaires. These folks aren’t content with following old trends. They’re all about bringing new tech, making things eco-friendly, and putting their own stamp on the sea. In this piece, we’re diving into how these young guns are switching things up in the yachting world.

New Faces, New Pace

It’s not just a rich person’s game anymore.

Yachting’s getting a makeover from young billionaires who see it as more than just showing off. They’re tech wizards and innovation lovers who care a lot about the planet. Their approach is different – they believe a yacht should say something personal about who they are and what they stand for, especially when it comes to protecting our oceans.

Tech’s Taking the Wheel

You’ve got yachts running cleaner and smarter because of technology. Think about it: boats that pollute less and can pretty much guide themselves. These aren’t just fancy features; they’re about making yachting better for everyone and the environment. It’s all about sailing into the future with less harm and more fun.

Going Green on the Blue

Being eco-friendly is a big deal for the yacht crowd nowadays. The new owners are all about clean seas and air. They’re using solar panels, recycling everything on board, and pushing for fuels that don’t mess with the planet. It’s kind of cool to see big, luxurious boats leading the charge in going green.

Luxe Looks Different Now

Making it personal.

Customization is king. Owners want their yachts to be as unique as they are, from the look and design to the smallest detail. It’s more than just picking colors; it’s about creating a floating piece of personal space that’s all about what you love and who you are.

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Smart Yachts for Smart Owners

Tech is also changing what luxury looks like. Imagine controlling everything on your yacht from a tablet or having an entertainment system that rivals a movie theater. These gadgets and gizmos aren’t just for show; they make the whole yachting experience smoother and cooler.

So, What’s the Big Picture?

Shaking up the industry.

With all these new ideas and tech coming in, the yachting world is evolving. Builders and brokers are keeping up with what these young billionaires want, which means more innovation and a bigger focus on being kind to the environment. It’s not just about selling yachts anymore; it’s about creating a whole new way to experience the ocean.

Looking Ahead

These young yacht owners are setting the stage for what’s coming next. They’re proving that you can mix luxury with responsibility and still have a blast on the water. It’s exciting to think about where all this innovation and eco-friendly focus could take yachting in the future.

Wrapping Up

This shift in the yachting world is big news. It’s all about moving forward, pushing the limits, and making sure our oceans are as clean as they can be. It’s a fresh take on an old luxury, and it’s making waves in all the right ways. And just so you know, Fly Yachts is right there with you. If you’re into this new wave of yachting and want to see what it’s all about, we’re here to help make it happen. Give us a shout, and let’s make some waves together.

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Interested in buying a yacht? Fly Yachts showcases a selection on their  Yachts for Sale  page. To get familiar with what they offer, the  Homepage  is a good starting point. For more on the company’s history and unique features, head to the  About Us  page. If you’re considering customizing a yacht, the  Build a Yacht  page has all the information you need. For those interested in yacht chartering, the  Charter Destinations  page lists various beautiful destinations. The  Compass Articles  section offers informative articles about yachting. Thinking of selling your yacht?  Sell Your Yacht  explains how Fly Yachts can help. For details on chartering a yacht, check out the  Yachts Charter  page. Aviation enthusiasts may also be interested in the  Aircraft for Sale  page, showcasing luxury aircraft. For the latest yachting news,  Gulfstream News  is a must-visit. And for any questions or additional information, the  Contact  page provides ways to reach Fly Yachts.

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YOUNG YACHT OWNERS REJECTING DESIGN CONVENTIONS

Young owners are rewording the yacht design world, introducing new concepts, involving different kind of designers, and reversing the styles and techniques.

Young Millenial and Gen Z Superyacht Owners are rewriting the rules and turning to designs from the outside of the marine industry to bring their visions to life and create something extraordinary. Architects, Joseph Dirand and Marie Soliman, are leading the charge, prioritizing open deck spaces, nature connections, and out-of-the-box interiors.

young yacht owners

See how Joseph Durand reduced the overall height of the 118 meter Solaris yacht and gave it the beach club feel thanks to softer edges and more wood in the interior

young yacht owners

Marie Soliman effortlessly weaves a tapestry of ambience, injecting youthful and playful elements into her designs.

young yacht owners

Meanwhile, designer David Weiss adds a cinematic touch, breaking every rule to create a fantasy realm to the yacht’s interior.

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This wave of innovation is driven by a financially well-off and design-savvy demographic, fueling a surge in unconventional yacht design.

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SuperyachtNews

By SuperyachtNews 24 Nov 2021

The quintessential young owner

Does the data back up our assumptions about younger owners with support vessels.

In order to present its idealised view of the present and the future, the superyacht market often relies on a relatively fixed set of assumptions. In recent years, much has been said about evolving buyer values and demands, especially where this relates to young (relatively speaking), US-based tech entrepreneurs and how they are choosing to use their superyachts. In order to ascertain how accurate the market’s assumptions are, The Superyacht Agency has analysed the migratory and fleet data of a 40-50-year-old US-based tech billionaire that owns three superyachts, including a Damen Yachting Support Vessel, to explore whether or not usage patterns have genuinely changed to the extent that the industry professes.

young yacht owners

Firstly, it would be useful to outline some of the assumptions that the industry makes about such owners. If the rhetoric is to be believed, owners that fit the description of the owner analysed herein are typically expected to be more adventurous than the average owner and far more inclined to add sustainable elements to their build projects. Much also has been discussed about the many and varied benefits of support vessels and how they enable owners to get off the beaten track and explore the world’s more rarefied locations with the benefit of additional toys and perspectives.

young yacht owners

For context, the owner analysed within this article owns a 70-80m Nobiskrug, a 50-60m Damen Yachting Yacht Support and a 90-100m Feadship. The limited migration data available for the latter two projects reflect the vessels’ delivery dates, the Nobiskrug is occasionally offered for charter in the Caribbean.

young yacht owners

The migratory image above provides a snapshot of activity across the three vessels owned by the same owner. What is clear from the outset is that in reality the owner, regardless of the fact that they own multiple vessels and a support yacht, has barely diverged from the industry’s tried and tested stomping grounds. Indeed, arguably the most adventurous locations visited by the owner have been New England, the Maldives and Dubai, which are hardly new to the superyachting ecosystem.

young yacht owners

The three graphs highlight the percentage of time that each superyacht has spent in a region whilst cruising. Unsurprisingly, and contrary to what certain factions of the market would have us believe, the vast majority of the time spent by all the vessels has been either in the Mediterranean or in the Caribbean. Due to the Feadship having been delivered in 2020, a large portion of time was spent in Northern Europe, however, when cruising became available, it headed straight to the Caribbean.

These observations in and of themselves are by no means damning, it just shows that this particular owner’s favourite locations happen to be some of the more obvious superyacht haunts. However, it does suggest that the marketing rhetoric that is being pushed out by the industry at large is slightly misrepresenting the operational reality for most contemporary owners and the extent of the 'adventurous spirit', especially where support vessels are concerned. The Damen Yachting Yacht Support is an absolute workhorse and it is capable of tackling almost any environment, and yet this one has only been used in the Mediterranean and Caribbean.

The Superyacht Agency can provide countless case studies of multiple yacht owners and, while some do diverge from the typical milk run, unfortunately, the vast majority continue to stick to the status quo, and the same is true of single superyacht owners. The below migratory map shows the usage profile for the owner of both a 50-60m Feadship and 30-40m Benetti. In this instance the owner doesn’t even adventure as far as Dubai or the Maldives, sticking rigidly to the milk run.

young yacht owners

As stated previously, how owners choose to use their vessels is of no real consequence, however, it does highlight that the superyacht industry is perhaps failing in terms of its ability to highlight and sell into the full breadth of available superyacht experiences. There are, of course, outliers, vessels that travel to weird and wonderful places around the world, but these vessels are in such a small minority that they should not be spoken of in terms of trends. Nevertheless, these vessels and far-flung destinations make up for an overlarge portion of marketing materials and communications.

The exploration concept has been proved, but the data suggests that most owners are content to stick to the milk run, begging the question, is the market selling into an experience that most owners and guests simply aren’t that interested in? It should further be noted that none of the propulsion systems onboard our case study’s vessels are hybrid. 

The above case study is just a small snapshot of The Superyacht Agency’s capabilities. By overlaying various data sets, The Superyacht Agency is able to create accurate pictures of various industry sectors. To find out more about the full suite of services available from The Superyacht Agency , including its rapidly growing consultancy offering, click here .

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How can the industry encourage owners and guests to use superyachts to their fullest extent?.

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  • Cars, Jets & Yachts

How Millennials are Changing the Superyacht Industry

Millennials will soon be the dominant force in both superyacht charter and ownership markets.

By Miriam Cain

Superyacht toys

The superyacht demographic is changing dramatically. According to SuperYacht Times , in just a few years, 60% of the luxury market will be made up of millennials — a proportion of whom will also therefore be the superyacht owners of the not-so-distant future.

On average, yacht owners are now 10 to 15 years younger than two decades ago, and their average age is projected to lower to between 30 and 40 over the next decade. Known for their digital activities, this new wave of yacht owners is already influencing the yachting industry, bringing something new and transforming it into a more socially and environmentally responsible experiential pastime.

To resonate with this new demographic, the industry is adapting its offering in every area. From a yacht’s design, build and marketing to the ways in which delivered yachts are marketed for sale and charter, it is those in the industry who embrace the change who will have the competitive edge and thrive in years to come.

[See also: The World’s Most Exciting Superyacht Concepts]

OCEANCO AEOLUS at sunset

Ultimately, future success will belong to the yacht builders who can best cater to the younger mindset of yacht owners. For the Dutch shipyard Oceanco , it’s about adapting to the shared beliefs and behaviors of their clients.

“There is much more focus on enjoying experiences and connections with the people around us than there is on materialism and status symbols from the past,” says Oceanco’s group marketing director Paris Baloumis.

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“Of course, there are many clients and potential clients that fall into this ‘young’ mindset who are over 40, but there are also younger buyers out there. An identified trend is called ‘Gen Alpha Design,’ whereby kids of millennials and Gen Y are influencing their parents’ decisions, so we also need to factor them in when we are designing and marketing a yacht.”

Millennials and the more recent Gen Z group have grown up in the cradle of technology; as a result, they want their superyacht experience to be as technology-driven and connected as their home life. Fortunately, this is an area in which superyachts excel, with advanced safety, navigation, automation, connectivity and entertainment systems having come on in leaps and bounds in the last decade.

“The latest entertainment and sound systems on board are an absolute must for our clients,” says Frances Edgeworth, charter broker at Fraser Yachts. Across the board, however, having a reliable and fast internet connection is usually of paramount importance. “As a result of the fact that owners expect to be able to work from their yacht 24/7, connectivity really is crucial.”

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Richard Lambert, head of sales at Burgess, agrees: “Whilst their yacht is a haven for quality time on board with family, there is an absolute necessity to be able to work effectively when required. Post-Covid we have seen clients spending extended periods on board, and as a result the yacht has also become a place to work efficiently and effectively away from the office.”

[See also: How the Spectacular Superyacht Scout is Making Waves]

wanderlust superyacht sailing

Wanderlust by numbers

LOA: 279.8 ft Top speed: 23 knots Cruising speed: 17 knots Number of crew: 21 Number of guests: 12

The way in which the industry communicates with clients has also changed. All marketing materials are now mobile friendly, while the way in which the shipyards and brokerage houses market their yachts has moved on, too. “We have developed a greater range of tools, including virtual-reality 360 tours that appeal to a younger audience,” says Lambert.

And when it comes to communicating with clients, traditional calls and emails may still be preferred, but WhatsApp and social media channels are increasingly popular with the younger generation, and even with some older owners — from apps for clients to access their itineraries, preferences, yacht and crew details to trackers that show you where your friends’ yachts are.

Wanderlust available in French Polynesia in summer from $960,000 per week plus expenses. Contact [email protected], +44 207 766 4300, burgessyachts.com

There hasn’t only been a significant shift in buyer behavior and ownership of yachts, but also in the way that a client might work their way up to yacht ownership.

“Back in the day, many owners would build up to owning a yacht of the scale that we build at Oceanco by owning three or four smaller yachts beforehand, but that has changed over the years,” explains Paris Baloumis. “These days the younger generation will often have chartered before deciding on ownership, rather than working their way up from a smaller boat to a large Oceanco, for example.”

Some reports have also claimed that the younger generation also prefer fractional ownership to full ownership, but in talking to the experts, it seems that shared ownership structures have never really worked in the superyacht industry.

wanderlust interiors

“Every couple of years we will hear about a new fractional ownership program, but they never seem to take off,” says Simon Goldsworthy, sales broker at Edmiston .

“Yachts are primarily used at certain times of year, and many owners are tied to school holidays, so if everyone wants the yacht in July and August that’s a problem; someone is going to be disappointed or at the least inconvenienced.

[See also: Meet the Elite Traveler Eco Superyacht by Heesen]

“Owning a yacht, rather than chartering one, allows for flexibility and choice — choice over dates, choice over destinations, even choice over the crew that will greet you when you arrive. Don’t like the food? Change the chef. Don’t like the carpet? Change that too. See a new toy you like the look of? Buy it for the yacht. That’s the real beauty of ownership.”

Cruising patterns

One of the demands of the younger generation is the desire to travel to remote destinations — like the Andaman Sea on board Camara C . According to Espen Oeino, they do not want to be restricted to popular and well-trodden cruising grounds, but instead have a desire to explore the world and the boundaries of what their yacht is truly capable of. However, this is only in relatively small numbers.

young yacht owners

Carmara C by numbers LOA: 105 ft Top speed: 11 knots Cruising speed: 10 knots Number of crew: 6 Number of guests: 12

“Although we have seen a slight increase in owners wishing to go further afield, the traditional cruising grounds still dominate the itineraries,” says Richard Lambert, head of sales at Burgess. This trend is also reflected in the charter market.

“The main change that we have seen in bookings from younger clients — approximately 45% of our charter clients are under 40 years old — is in the destination choice,” says Frances Edgeworth. “Some of our younger clients are looking to get off the beaten track and have an ‘adventure’ charter.”

And, for those new to charter, it seems the hotspots of the Mediterranean remain as popular as ever. “A lot of our younger clients are new to charter and care more about the yacht than the location, initially,” says Vicky Whitehouse, charter broker at Fraser Yachts. “I find, they start off with a fantastic yacht that does the milk run, and then they start expanding their horizons.”

Camara C available in the Andaman Sea, Gulf of Thailand from $66,000 per week. Contact [email protected], +377 931 004 50, fraseryachts.com

Responsible yachting

It is important that the industry takes advantage of the aforementioned Gen Alpha Design trend, but it also must align with a strong message of sustainability. “People don’t want to travel to fragile ecosystems and then contribute to damaging them in the process,” says Paris Baloumis.

To attract this younger generation, shipyards need to accommodate such demands by creating ocean-going hulls, engines and multifunctional equipment, as well as yachts with increased fuel efficiency. The younger yacht owner is looking to match his or her value set and enjoy responsible yachting.

“We now discuss alternative propulsion systems and sustainable technologies on board in almost every customer meeting,” says Michael Breman, sales director at Lürssen . “Five years ago, customers were not willing to spend more money on sustainable technologies or to give up some space on the yacht. Today, all options are discussed and more budget and space are given to them.”

Leading shipyards have responded by building diesel-hybrid motor yachts, and a number have invested in future propulsion systems. Lürssen is leading the charge in this area with its research into fuel cell technology, with hydrogen being the preferred element. The shipyard currently has a yacht in build, Project COSMOS , that will have a fuel cell installed, due for delivery in 2025.

Lurssen Project Cosmos

“The yacht will be able to anchor for 15 days or cruise 1,000 nautical miles at a slow speed, completely emission free,” says Breman. “The client is younger and a real pioneer.”

Breman believes that the biggest challenge the industry faces is having a combination of technically prepared, future-ready shipyards and owners who dare to be different.

“Perhaps it is the younger generation who will lead the charge in this respect. The biggest part of the word ‘revolution’ is ‘evolution’,” says Breman. The sailing yacht market is also enjoying something of a resurgence in popularity.

“The bridge between catamarans, sailing yachts and motor yachts is closing in, with more of these designs becoming more prevalent,” says Thomas O’Nial, sales manager at Camper & Nicholsons. “Younger clients are more concerned about their global footprint, so sailing yachts are also often a clear choice.”

Simon Goldsworthy agrees: “In the past, your average sailing yacht owner was a 60-something-year-old looking to retire. Recently I have been working with much younger clients, many with younger children, and often from finance and technology backgrounds who have reevaluated their priorities and how they wish to spend their time away from work.”

The stats support this — just a few years ago the average age of Edmiston’s clients was between 55 and 65 years old. This has now fallen to between 45 and 55 years old, with the fastest-growing segment of owners being Fintech entrepreneurs who are not yet 40.

“Discussions on new projects are starting much earlier in clients’ working careers,” says Goldsworthy. “They’re no longer waiting until they sell their company to enjoy their wealth.”

Superyacht designs today need to house toys and equipment that enable the new generation of owners to enjoy every terrain, be it water toys for the Mediterranean or, if space allows, even exploration vehicles for the Arctic.

“The larger yachts have dedicated spaces for every toy imaginable, including everything from snowmobiles and helicopters to submarines,” says naval architect Espen Oeino. Aside from room for toys, many clients are starting to request yachts that blur the lines between interior and exterior spaces, as seen with Illusion V .

“There is a clear desire with clients to reconnect with the sea, and this is evident from some of the newer designs,” says Benjamin Bensahel, sales broker at Camper & Nicholsons. The majority of superyachts are used in warmer climates, where clients spend all their waking hours out on deck.

“I see the next generation of yacht designs reflecting a similar open-plan style to a Bali beach house,” says Oeino. “Layouts leaning towards more external living spaces with roof structures and glass panes to protect guests from direct sunshine, wind and rain, with air conditioning only in the guest cabins.”

Given that most energy consumption on board yachts is used for the hotel load, of which around 50% is for air conditioning, a reduction in internal spaces that are air-conditioned but often not used also plays to the younger generation’s desire to protect the environment. There remains the gourmet element that superyachting provides, with owners and their guests experiencing some superb dining experiences while on board, but in a less formal setting than the typical formal interior dining area of years gone by.

illusion v yacht from the air

Illusion V by numbers LOA: 190.3 ft Top speed: 15 knots Cruising speed: 12knots Number of crew: 14 Number of guests: 12

Jim Dixon, managing partner and creative director at London-based Winch Design, has also found that many clients are asking for more informal social spaces, stepping away from the formal dining and entertainment areas traditionally found on older yachts.

“These trends are showing a true desire to switch off when at sea rather than continuing with formal, businesslike entertaining,” says Dixon. Designer Dickie Bannenberg concurs: “Exterior spaces which enable relaxed, sociable and active living are top of our clients’ wish lists,” he says. “There is less formality everywhere in life — not just in yachting.”

Similarly, the younger generation prefer to have less flashy vessels. “There is a tendency among the younger generation to avoid being associated with opulence, to tone it down,” says Oeino.

“This is often reflected both in the design of the superyacht structure, with many new yachts having an explorer profile or more rugged appearance, and carries through to the less ornate and more casual interior design.”

Indeed, Oeino thinks that the pressure on yachting from a sustainability point of view, as well as the association with wealthy oligarchs owning megayachts, will lead to several younger owners looking to build smaller, less ostentatious vessels that are simpler in appearance. “I believe that we will see owners wanting vessels that are not kitted out as luxury yachts, but that simply allow them to be on the water, having fun.”

Winch Design has witnessed this kind of restraint in interior design for a number of years now.

“Currently our clients are seeking more contemporary, open-plan spaces, with huge expanses of glass allowing light to flood in and the guests to feel close to the natural world around them,” says Dixon.

“We are also noticing a continuous step back from the traditional, shiny and ornate interiors that have adorned the waters for years, with a preference for a more natural client brief, requesting a more pared-back design with warm interiors, using light woods, stones and natural materials that result in clean and fresh spaces.”

Illusion V available in the Mediterranean in summer and Caribbean in winter from $350,000 per week, plus expenses. Contact Barbara Dawson, senior charter broker, camperandnicholsons.com , +1 561 655 2121, camperandnicholsons.com

This article appears in the 05 Jun 2023 issue of the New Statesman, Summer 2023

Miriam Cain

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Yachts Are for More Than Lounging

Some who own or charter superyachts want to take them on adventures, but the risks are high and insurers are balking.

young yacht owners

By Paul Sullivan

Yachts — the mere word connotes luxury and easy living. They are a symbol of wealth second only to private jets.

But a new generation of younger owners is disrupting travel on the high seas. The changes are affecting how yachts are built and chartered, where they go and what crews are expected to do. Sitting on a 150-foot yacht in the Mediterranean is nice, but some think taking a superyacht to the North Pole is more adventurous.

At the same time, spending $100 million on a yacht and taking off to parts unknown is not as easy as some newly rich entrepreneurs may believe. Insurance companies might balk. If owners are unaware of the importance of where their boat is registered, the yacht may sail under less stringent maritime requirements that could cause problems later. And if the crew is not properly selected and managed, the owner may wind up with legal and human resources claims.

Let’s start with some basics on superyachts. They are usually more than 200 feet long and loaded with amenities. The must-have feature is a beach club, an opening at the back of the boat where watercraft and toys can be launched, or people can lounge by a pool bar with a view of the water.

“As the boats got bigger, people lost a little bit of touch with the water,” said Jonathan Beckett, chief executive of Burgess, a yacht management, brokerage and charter firm.

As nice as that sounds, a superyacht is usually not practical to own if used just a few weeks a year. To stay sharp, boats need to be run and crews need to work. And annual expenses could be $10 million to $15 million, said Graeme Lord, owner of Fairport Yacht Support. When the boat is refitted, the costs start at $10 million, he added.

Chartering is an option instead. Among the most popular superyachts on the market is the Titania , which is 240 feet long and sleeps 12 people in seven cabins. It is owned by John Caudwell, a British businessman who made his billions from mobile phone technology.

Mr. Caudwell said he could use his yacht only three or four weeks a year, so instead of letting it sit idle, he worked to make it a top chartering experience.

“It was always going to be charter first,” he said. “I had the ambition to make it the best because I’m proud of what I do. I wanted service levels second to none. It was about personal pride.”

Last year, the Titania was among the most chartered superyachts, spending 20 weeks ferrying paying guests around the world. It costs $495,000 a week, not including an additional 25 percent to 30 percent for food, fuel and tips for the crew. The weekly summer rate climbs to $725,000.

“Tips are motivation,” Mr. Caudwell said. “If the crew gives exceptional service, they get enormous tips, and it makes it easier to recruit a great crew.”

But the old way of relaxing on a yacht — lounging in the Mediterranean in the summer and the Caribbean in the winter — is changing, and that has had several consequences.

New owners, and wealthy people looking to charter yachts, are going to areas that are not navigated as often or want to take a long trip, say from Tahiti to the Galápagos Islands. That presents challenges.

Adventure trips can take several weeks, and there can be gaps in satellite coverage for navigation, said Peter Grubb, who has been a captain since the 1980s. Captains are expected to be experts in celestial navigation, he said, adding that owners need to be sure that their captains could navigate if the yacht’s equipment failed.

The North Pole is another adventure destination. Feadship, which makes some of the most sought-after yachts, built one specifically to go to the Arctic, said Farouk Nefzi, the Dutch firm’s marketing and brand director.

“With younger, more progressive clients stepping in, we see a lot more exploration and a greater need to be purposeful about yachting,” he said. “The owners wanted to be able to go everywhere, including the Arctic region.”

Owners must also grapple with insurance, which is changing who can captain a yacht and where it can go. Given the size of losses that can occur, few insurers provide coverage. Premiums are going up, and more conditions are being placed on destinations, said Sean Blue, global head of watercraft at the insurer AIG.

A fire in 2018 at the Lurssen shipyard in Bremen, Germany, resulted in the loss of a $700 million yacht and damage to the yard, Mr. Blue said. But most losses are smaller.

“There are tens of other losses you might not be aware of, from yachts hitting rocks in the Red Sea or off the coast of Greenland to a lot of pretty significant, larger losses including fires,” he said.

As a result, the insurance industry has become more selective.

“If you’re insuring a $100 million boat, you can’t collect enough premium to insure it,” Mr. Blue said. “You have to pick the right client, clients who have professional yacht managers who are hiring and firing the crew, who are provisioning the boat, who are compliant with regulatory issues and different jurisdictional laws.”

Those premiums have increased by as much as 35 percent in the past two years, said Mr. Beckett of Burgess. More coverage has also been denied.

“If you have a boat built for the Mediterranean and you want to go down to Antarctica, you’re not going to get insurance for that,” he said.

With a more adventurous journey, the crew and the construction of the yacht matter for coverage. Mr. Blue said his firm had denied coverage to yachts going places they were not built to cruise. He added that many claims involved injury to the crew, including mental health problems.

Burgess has led an initiative for better mental health at sea . “Owners are not there a lot, but when they are, the crew is working incredibly long hours with no days off,” Mr. Beckett said. “That puts a lot of pressure on people.”

The flag a yacht flies under speaks, among other things, to how the yacht was built, how it is managed and the amount of compliance it is subjected to. Britain and France are on the white list for having top compliance with maritime regulations.

“Your captain and crew have to do everything correctly to fly under those flags,” Mr. Grubb said.

The United States is a step below, on the gray list with Algeria, Iran, Libya and other countries. The black list include countries that are considered a high risk in terms of ensuring that a crew has the correct documents, is well trained and obeys the rules of the sea, including those that apply to pollution.

In Florida, where yachting is a multibillion-dollar industry, many yacht owners are looking abroad to have their boats serviced and refitted. They are also docking them in other countries to maintain a lower profile.

“Some boat owners don’t want to have their yachts here,” said Phil Purcell, president of the Marine Industries Association of South Florida. “The optics of wealth have changed. You can change that perception by keeping your boat in Europe.”

Many of the largest yachts are built in European shipyards like those run by Feadship and Lurssen, so taking them back for work makes sense. Feadship builds four to six yachts a year but refits up to 12, Mr. Nefzi said.

For some owners, the extra costs are worth the trouble. When Mr. Caudwell uses Titania for himself, he prefers to fill it with friends and family. “I love entertaining,” he said.

Paul Sullivan is the  Wealth Matters  columnist. He is also the author of  The Thin Green Line : The Money Secrets of the Super Wealthy and  Clutch : Why Some People Excel Under Pressure and Others Don’t.  More about Paul Sullivan

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The superyachts owned by tech moguls

Amazon founder Jeff Bezos is set to join the exclusive club of yacht-owning tech tycoons as the rumoured owner of Oceanco's mighty 127m sailing yacht . Though it should come as no surprise - other big names in tech such as the late Steve Jobs, Larry Ellison and Paul Allen have been responsible for some of the biggest and most ground-breaking superyachts in the world...

The 127-metre Oceanco sailing yacht Koru, formerly Y721, was launched and reportedly delivered to Amazon founder Jeff Bezos in April 2023. This three-masted schooner, meaning “new beginnings” in Maori, with an expected 33000 GT and a steel hull and aluminium superstructure, is the largest in the world and the longest built in the Netherlands at Oceanco. Knocking Lürssen's Eos , owned by Biller and Diane von Furstenburg, off the top spot, Koru harnesses design similarities with her black hull, white superstructure and classic lines. However, the intricate gold paintwork, scarlet bootstrap and elaborate figurehead on the bow particularly set her apart.

Larry Ellison

American business magnate Larry Ellison is the co-founder of the billion-dollar computer tech corporation Oracle. In 2004, he commissioned the 138-metre Lürssen superyacht Rising Sun (pictured), which stands today as the 15th largest yacht in the world. It was also the last yacht that ever came from the drawing boards of legendary designed Jon Bannenberg, sporting a military-esque profile with a lean destroyer-type hull and extensive use of structural glass . Rising Sun boasts 8,000m² of living space including a wine cellar and basketball court, with a crew of 45. One of her tenders, a catamaran, even carries the yacht’s 4x4 vehicle ashore. 

Ellison later sold the yacht to media mogul David Geffen and has since hosted a parade of Hollywood's glitterati on board including Leonardo DiCaprio, Steven Spielberg, Bruce Springsteen and Oprah Winfrey – to name a few. 

In 2011, Ellison appeared to downsize and took delivery of the 88-metre Feadship Musashi . Not unlike Rising Sun in its appearance, structural glass features heavily throughout with a central glass lift, surrounded by a stainless steel and glass staircase that passes through every deck.

More about this yacht

The late Microsoft co-founder Paul Allen is responsible for two of the most iconic superyachts in the world. At 126-metres in length, Octopus is perhaps his most famous. Built by Lürssen in 2003, this ice-classed superyacht was designed for extended cruising to the most remote locations on earth with a range of 12,500 nautical miles. Home to a helicopter garage, drive-in tender garage, six tenders, and a submarine, she packs a serious punch within her 9,932GT – not to mention the cinema, swimming pool, recording studio, basketball court and spa. At the end of 2019, she joined the market for the very first time , having completed an eight-month refit at Blohm+Voss, and remains the benchmark for exploration yachting.

Tatoosh is another honourable mention and was built by German shipyard Nobiskrug in 2000, three years prior to the delivery of Octopus . At 92-metres, she's smaller than her successor, but to describe Tatoosh as "small" would be a severe understatement. Highlights include a six-foot-deep swimming pool, a pair of helipads, a crew of 30, and a custom 12-metre Hinckley powerboat that she carries on her top deck. Tatoosh is also listed for sale following a refit earlier this year. 

Yachts for charter

The 78-metre Feadship Venus was built for the late Apple boss and founder Steve Jobs. Built under the codename Project Aqua, Venus was launched to international fanfare in 2012, heralded for its extensive use of glass and pared-back design courtesy of Philippe Starck . Innovative features include a false top deck that conceals the communication and television receivers from view and a passarelle that, when opened, looks like the charging port of an iPhone. Venus ’s interior details have been closely guarded since its launch. Sadly, Jobs died a year before the yacht was delivered.

Charles Simonyi

Charles Simonyi led the team that built the first edition of the Microsoft Office software suite and was rumoured to have previously owned Lürssen’s iconic 71-metre SKAT .  Nearly two decades after her launch in 2002, she joined the market for the first time and now Simonyi is thought to have upgraded to the 89-metre Lürssen Norn . Both yachts, penned by Espen Onion, share similar design features. Standout features include an alfresco cinema and adapted depth pool floor with dance floor. Norn was delivered in May 2023.

Sergey Brin

Google co-founder Sergey Brin reportedly owns the high-speed SilverYachts superyacht named Dragonfly , after Google’s once-secret project to launch a censored search engine in China. Delivered in 2009, the 73.3-metre Dragonfly was hailed as the fastest, most fuel-efficient long-range cruising superyacht on the water with a transatlantic range at 22 knots and a fuel consumption of only 360 litres per hour at 18 knots, extending her range to 4,500 nautical miles. Dragonfly is said to have a dance floor and open-air movie theatre on board. The vessel was applauded for its contribution to the disaster relief effort in Vanuatu after Hurricane Pam devastated the island in 2015. The crew reportedly moved 62 metric tons of freshwater ashore, treated over 250 patients, facilitated three medical evacuations, and built shelters in multiple villages and cleared numerous helicopter landing zones for ongoing support.

Google’s billionaire co-founder Larry Page purchased the 60-metre explorer yacht conversion Senses from a New Zealand businessman Sir Douglas Myers back in 2011. The globe-trotting superyacht features interiors by Philippe Starck and can accommodate a total of 12 guests on board, with primary guests reaping the benefits of the master suite's gyro-stabilised bed. Senses also houses an exceptional toy box with three high-speed tenders, six wave runners, a jet board and a JetLev. According to the New Zealand Herald, Senses is currently undergoing a refit in Whangārei, New Zealand, after being sold to an unknown buyer in 2020. 

Barry Diller

The world’s largest three-masted schooner – also the third largest sailing yacht in the world – is owned by fashion designer Diane von Fürstenberg and her husband Barry Diller, chairman and senior executive of IAC/InterActiveCorp and Expedia Group. The 92.92-metre sailing yacht, named Eos , was built in Germany by Lürssen and delivered in 2006 with a trio of masts that stand 61-metres tall. The sailing yacht has hosted the couple's star-studded group of friends including Andy Cohen, Gayle King, Bradley Cooper, Harry Styles and Karlie Kloss. The interiors were designed by Francois Catroux, who Vanity Fair named as “the super-rich's favourite interior designer" in 2016.

Mark Zuckerburg

The 107-metre Kleven superyacht Andromeda was built for serial superyacht owner Graeme Hart and delivered under the name Ulysses . In 2017, a year after its launch, rumours began circulating that Facebook founder Mark Zuckerburg had purchased the rugged, six-deck explorer (although a Facebook spokesperson was quick to stamp out the rumours and released a statement denying the claims). Andromeda can carry 36 guests and is equipped with an impressive inventory of toys and tenders, including six motorbikes, two ATVs, a helicopter and an amphibious rib. Five years after her launch, Andromeda still ranks among the largest explorer yachts in the world . 

Eric Schmidt

The former Google ceo Eric Schmidt backed out of the purchase of the abandoned 81.3-metre Oceanco Alfa Nero but has been said to have moved onto become the new owner of a 95-metre Lürssen. Kismet was sold in September 2023 to the billionaire as part of one of the biggest brokerage deal of the year. With the details shrouded in secrecy the yacht is now aptly known as Whisper . Espen Onio was responsible for her iconic exterior while inside was thanks to  Reymond Langton , achieving the original brief from the previous commissioning owner Shahid Khan of “caviar and champagne.” Standout details include the hi-tech, art deco saloon, a private observation platform and the Persian-inspired spa area.

The co-founder and former ceo of WhatsApp, Jan Koum, has been rumoured to own the 99.9-metre Feadship , Moonrise. The yacht’s clean and strong lines, penned by Chris Bottoms from Studio de Voogt , won the highly competitive class of best displacement motor yachts above 3,000 GT in the World Superyacht Awards 2021. Features include the helicopter landing deck and modern interiors by Remi Tessier . Accommodation is for up to 16 guests, and there are 32 crew members onboard Moonrise to attend to the guests' every need. The Ukrainian-American mogul is also said to own the accompanying support vessel Nebula.

Evan Speigel

The Silicone Valley ceo, Snapchat founder Evan Spiegel has been reportedly said to own the 94.8-metre Feadship Bliss. Delivered in 2021 the motor yacht penned by Feadship's Studio De Voogt Naval Architects has most recently been spotted cruising Auckland in September 2023. Spiegel is rumoured to be Feadship's younger client. Bliss can accommodate up to 18 guests across nine staterooms; however little else is known about the 2983 GT yacht.

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Boat of the Week: How This Classic, 90-Year-Old Superyacht Was Restored to Her Former Glory

"marala" served as both family yacht and wwii warship. a london designer has modernized her, without changing her fundamental character., julia zaltzman, julia zaltzman's most recent stories.

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The 90-year-old yacht is being restored to its former glory

Interior designer Nathan Hutchins is more used to renovating historical buildings than classic yachts. But when the owners of the 1930s yacht Marala commissioned him to undertake the boat’s extensive renovation, he couldn’t refuse.

Co-owner of British studio Muza Labs, Hutchins’s experience of heritage interiors ranges from Spanish UNESCO world heritage sites to historic buildings in London. Hutchins was first introduced to the classic yacht’s owners 20 years ago when he completed the interior on their Dutch river barge. Two decades on, Marala is his first-ever yacht.

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“I recently worked on two canal barges in France and I’ve just completed a sleeper train in South America,” Hutchins told Robb Report . “I think a lot of elements of pure design are very relatable, but technically it’s been a jump. For me, it’s about finding the spirit of the place and in this case, the yacht. How the owners want to enjoy it.”

the 90-year-old yacht is being restored to its former glory

Named after Hungarian royalty, the yacht was responsible for downing German warplanes and U-Boats, but also entertained Salvador Dali and Frank Sinatra.  Courtesy Pendennis

The current owners, who purchased the yacht in the summer of 2018, are only the fifth in Marala ’s 88-year history. But the modifications made over time have “interrupted the elegance” of Marala ’s original lines, says Hutchins. The owners wanted the designer to capture the spirit of the 1930s to regain its original essence.

The authenticity of the restoration, which is being carried out at Pendennis shipyard in Falmouth, UK, was aided by Hutchins’ discovery of hand drawings on the ship’s original blueprints located in the U.K.’s National Maritime Museum’s archives.

“We’ve been able to reference and reintroduce design elements using the original concepts, such as beautiful bookcases in the aft saloon,” says Hutchinson. “We discovered two original beds that had been cobbled back together that had featured softly curved corners and drawer fronts.”

the 90-year-old yacht is being restored to its former glory

Designer Hutchins had to be careful to keep the original charm and character, but also modernized the decor. During the restoration, much of the old woodwork was uncovered under old layers.  Courtesy Pendennis

Designer Hutchins had to be careful to keep the original charm and character, but also modernize the decor. During the restoration, much of the old woodwork uncovered under old layers.

Marala was built in 1931, but its would-be owner unfortunately died a month before the yacht’s delivery. This meant she was launched as number 388, the only Camper & Nicholson boat ever delivered without a name. Requisitioned by the Royal Navy in World War II, she served as HMS Evadne, successfully downing a German Heinkel III aircraft using the anti-aircraft guns mounted on her decks. Later, in the Strait of Gibraltar, she used depth charges to disable and sink a U-boat.

“When the vessel was requisitioned for war a lot of the original furniture was removed to make the boat more utilitarian,” says Hutchins. “Much of it wasn’t put back with the most love and care.” The designer said that stripping the yacht back to her bare bones has revealed original details, such as bedside tables, joinery, and a Douglas fir floor, complete with scuff marks and staple holes. “We realized straight away that we needed to keep the floor,” says Hutchins, who has complemented the existing woodwork with the introduction of American black walnut.

In 1962, Marala was bought by Hungarian businessman Robert de Balkany, who decorated the interior in a bold Savoir blue in honor of his wife Princess Maria Gabriella of the House of Savoy. He named the boat after his first two daughters, Marina and Alexandra. In her heyday Marala entertained the world’s elite, including Frank Sinatra and Salvador Dali.

the 90-year-old yacht is being restored to its former glory

Marala ‘s long, elegant profile was restored long after it served as a World War II warship, with two or three anti-aircraft guns on its bow.  Courtesy Pendennis

In a nod to the yacht’s history, Savoir-blue will run throughout the renovated exterior, paired with anthracite and white. Two custom tenders will have the new exterior palette.  Marala ’s 1940s systems have been upgraded and integrated into the authentic design.

“A lot of this boat hasn’t been seen for decades, so there were some items that needed immediate replacement,” Nick Kearton, project manager at Pendennis, told Robb Report . “A 90-year-old vessel means you’ll find things you might not want to. But the riveted steel that has survived is in very good condition, and we were able to clean it up and preserve it.”

Other sections were modernized for more practical use. Overhangs, doorways and the fashion plates outside of the owner’s suite have been reduced. The original timber decks have been fitted with steel separation plates to protect the interior. “It’s taken about 100,000 hours of steelwork fabrication alone,” says Kearton.

the 90-year-old yacht is being restored to its former glory

The yacht’s ‘Great Gatsby’ design is matched with original metalwork like the plates along the hull side.  Courtesy Pendennis

For Hutchins, one of the biggest challenges was discovering Marala ’s hull was a slightly different shape than he had originally conceived. That required a redesign while in the Pendennis dry dock. “Nothing is black and white on a boat like this, and sometimes surprises are wonderful,” says Hutchins. “You pull off a panel and you find a carpenter in 1931 left signed his name in chalk. So, some of the revelations have been really interesting and reveal the history of the boat.”

Marala is scheduled for completion and delivery this November.

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Sunrise Yachts Sponsor 2011 Moscow International Boat Show (MIBS)

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Written by Mike Smith

Sunrise Yachts, a luxury yacht building company which is based in Turkey, has been made a main sponsor of next year’s 2011 Moscow International Boat Show (MIBS). The four-day Russian yacht show event is currently scheduled to run from April 14-17 at the Moscow’s Crocus exhibition centre.

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MIBS is organised by the ITE Group and it is one of Russia’s leading boat shows and is an internationally recognised superyacht event. The show covering everything from small parts and accessories to large superyacht with over 9,000 people and 178 exhibitors attended the last year show.

The Paolo Scanu-designed Sunrise 45 yacht is an ocean-going cruising yacht that was released in 2009 to much acclaim at this was the group’s first-ever model.

Sunrise Yachts was founded in 2007 by the German entrepreneur Herbert P Baum along with the French-British yacht builder Guillaume Roché. The luxury yacht group is based in Antalya, Turkey and utilises a 10,000sq m shipyard facility. Sunrise has two sheds measuring 100m (328ft) x 16m (53ft), as well as a 70m (230ft) x 16m (53ft) fully acclimatized paint shed that can accommodate new-build and refit projects up to 65m (213ft) in length and 1,200 tonnes displacement.

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The sunrise 45m superyacht by Sunrise Yachts

Along each side of the yacht-building facility, space is available for long-term sub-contractors with the latest equipment and logistics capabilities, along with air-conditioned storage, ventilation and extraction plants. The shipyard is organized as an “assembler,” based loosely on the car industry’s model, with a small, yet powerful project management team charged with running all the in-house long-term sub-contractors.

Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "Sunrise Yachts Sponsor 2011 Moscow International Boat Show (MIBS)".

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New Savings and Benefits for Russian Yacht Owners in 2014 announced by Karpaz Gate Marina

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Recently delivered 63m Sunrise Super Yacht IRIMARI to make world premiere at MYS 2015

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39m luxury yacht EVOLUTION for charter on Australia’s east coast

young yacht owners

Charter Special on board 36m luxury yacht CALYPSO I from Italy to Greece

young yacht owners

Croatian charter yacht LA PERLA offering 10% discount on exclusive vacations in the Adriatic

young yacht owners

Charter a yacht during the Monaco Historic and F1 Grand Prix festivals and soak up the atmosphere from on deck

Westport announce the first hull of their 36m W117 range is nearing completion

Westport announce the first hull of their 36m W117 range is nearing completion

Croatian charter yacht LA PERLA offering 10% discount on exclusive vacations in the Adriatic

Superyacht LAUNCHPAD previously Feadship 1010 delivered

65m Feadship superyacht PROMISE.D delivered

65m Feadship superyacht PROMISE.D delivered

Discover our Top 10 brand new yachts available for charter worldwide this year

Discover our Top 10 brand new yachts available for charter worldwide this year

Florida charter yacht REAL SUMMERTIME offering 10% discount

Florida charter yacht REAL SUMMERTIME offering 10% discount

Discover summer in New England aboard a luxury charter yacht: Escape to this beautiful northeast corner of the USA

Discover summer in New England aboard a luxury charter yacht: Escape to this beautiful northeast corner of the USA

Looking ahead to the 2024 MYBA Charter Show in Genoa

Looking ahead to the 2024 MYBA Charter Show in Genoa

Luxury superyacht TCB

Last minute yacht charter deals in the Bahamas

49m sailing yacht ANIMA MARIS is offering discounted rates for the remaining summer weeks in Croatia

49m sailing yacht ANIMA MARIS is offering discounted rates for the remaining summer weeks in Croatia

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young yacht owners

4 Moscow International Biennale for Young Art

young yacht owners

The Moscow International Biennale for Young Art is one of the largest projects of contemporary art. It will be taking place from June 26 to August 10 for the fourth time. The Biennale shows creations of Russians and foreign young artists. It focuses on a young generation of artists aged up to 35 years. The Museum of Moscow will become the main venue for the event.

The Biennale aims to support and encourage the creative initiatives of a new generation of authors and to demonstrate the work of modern art to the audiences. The Biennial program addresses to Russian and foreign art-lovers who are interested today contemporary art and aims to attract an interest of professional art community: art historians, critics, curators and gallery owners, searching for new talents.

David Elliott – curator, author and museum consultant – is the artistic director of this year project. He has chosen the title for the Biennale: «A Time for Dreams». The topic for the exhibition can be interpreted differently, so the main exhibition at the Museum of Moscow shows participants’ dreams on their artistic future.

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Best Exhibitions in Moscow. Spring Overview

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Inspired by Rome. Salvator Rosa and Gaspard Dughet Exhibition

Inspired by Rome. Salvator Rosa and Gaspard Dughet Exhibition

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COMMENTS

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  21. Contacts MindYachts

    Royal Yacht Club ; Miami +1 786 233 7721. London +44 203 807 94 54. Moscow +7 495 215 19 11. [email protected]; Miami +1 786 233 7721. ... All logos, trademarks and copyrights contained on this Web site are and remain the property of their respective owners.

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