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‘I thought he treated them like family’: Jeffree Star is selling Yak meat from his Star Yak Ranch—and many fans are shocked

“star killing yaks…is a pivot i genuinely did not see coming.”.

Internet Culture

Posted on May 28, 2022     Updated on May 30, 2022, 12:04 pm CDT

Jeffree Star rose into YouTube prominence by posting makeup tutorials which has earned him a hefty net worth of around $200 million according to various outlets . While many of these salary reporting sites’ findings should be taken with a grain of salt , his cosmetics line is successful and worth a pretty penny .

The YouTuber impressed other successful influencers with the sheer amount of wealth in his possession, too. Who can forget when Shane Dawson rolled around in Star’s pink Lamborghini and couldn’t stop expressing just how loaded the cosmetics guru was?

Star has been known to keep a pretty diversified investment portfolio, too. He told Dawson (as per Seventeen ), “I own investment properties around the world, I invest in the marijuana business. I own an entire shipment and fulfillment center, I own a merchandise company, I print and manufacture everything myself.”

While there’s certainly a lot of money to be made for top influencers on platforms like TikTok and YouTube, business ventures that can be bolstered through one’s own personal branding is where the real money-making is. Dr. Dre for instance, earned a reported $2.6 billion for Apple’s purchase of the Beats brand, which dwarfs the amount of cash he earned for himself in his music career alone .

Star must know that there’s serious profit margins to be made in the ranching industry . The larger the cattle, the more care and land is required for their development but, in theory, the larger the payout per cattle will bring.

Star is getting into a meat business that could be described as bespoke: he’s raising, butchering, and selling Yak.

jeffree star killing yaks for the meat market is a pivot i genuinely did not see coming pic.twitter.com/5nSEYBR95m — matt (@mattxiv) May 27, 2022

Yak meat has been likened to bison in terms of macro nutrients. According to Cook Gem : “Compared to beef or bison, yak meat has a sweeter and more delicate taste…yak has a higher moisture and iron content, meaning it is often richer and lighter in taste. Its fat content is similar to that of a bison or elk, creating a healthier alternative to beef…[it] has a comparable protein level, and contains more vitamins and minerals.”

While there have been studies about the health benefits of eating Yak over beef for a few years , Star is probably one of the more prominent public figures who have associated themselves with the animal as a red meat alternative.

But many have criticized his decision to go into the Yak ranching business, especially because his cosmetics line is 100% cruelty free and Vegan according to Heal Label .

woke up and the girls are discoursing … i am aware how farming works. this was simply an unexpected pivot because jeffree has cultivated a lifestyle brand, including plushies and makeup, out of his love for yaks. so the picture of ground yak was… well, unexpected. that is all — matt (@mattxiv) May 28, 2022

The bulk of the criticism, many said, didn’t come from the fact that Star’s cosmetics are cruelty free, but because he didn’t “express…his intentions from the start” when he decided to hang out with a bunch of Yaks on a farm so he could decompress from the stresses of managing his multiple business ventures.

As it turns out, his Yak de-stressing “paradise” ended up being yet another business venture.

Y’all ain’t getting it. It’s weird bc he never expressed his intentions from the start. After leaving LA he made it seem like he was just gonna have this yak paradise bc it helped him destress and get away from LA life and all of sudden we find out he’s killing them — Jenny Bravo (@OhHeyItsJenny_) May 28, 2022

What the actual fuck. I thought he treated them like family and bonded with them… but he slaughters them???? WTF!! — David デビッド (@david_vdv) May 27, 2022

Others stated that they didn’t see anything wrong with what Star is doing and that the Yaks on his ranch are probably enjoying a better life than most other animals who are used as cattle on other properties.

It's a ranch, that's the hole point of owning cattle. I suppose his ranch treats them a little better than the average meat factory. — Tello (@puppet_username) May 28, 2022

The influencer started an Instagram account for his Yak farm, called @staryakranch , where he posts updates about the animals and selfies he’s taken with the Yaks in 2021. However, he recently shared some of the products offered by his farm, including ground yak meat, yak steaks, and yak jerky.

The Daily Dot has reached out to Star Yak Ranch for further comment.

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Jack Alban is a freelance journalist for the Daily Dot covering trending human interest/social media stories and the reactions real people have to them. He always seeks to incorporate evidence-based studies, current events, and facts pertinent to these stories to create your not-so-average viral post.

You'll Never Guess Why the Internet Is Calling Jeffree Star a Liar This Time

Jun. 8 2022, Published 9:25 p.m. ET

Jeffree Star

The internet has come a long way since MySpace . Gone are the days of top-fives and picking a song for your profile. But we’ll never forget pioneers who made the web what it is today.

One influencer that rose to fame in the early stages of the digital era is Jeffree Star . Yet amid his rise, Jeffree has consistently found himself at the center of controversy.

Today, he lives with his pet yaks at the Star Yak Ranch in Wyoming . Although Jeffree previously claimed that the wild oxen were safe from harm at his ranch, he's apparently since had a change of heart. In a video posted on Monday, June 6, Jeffree gave spectators a tour of his 80-acre property.

The post comes weeks after revealing his plans to sell yaks’ meat for profit — and social media took Jeffree to task.

Jeffree Star at Star Yak Ranch

The Star Yak Ranch will sell yaks’ meat, according to Jeffree Star.

Two years after Jeffree bought the Star Yak Ranch, Jeffree shared his premium meat with the world. In a May 2022 post , Jeffree wrote, “Our delicious grass-fed yak meat will be available on our online store soon, hoping for next month!”

He went on to list the benefits of eating yaks’ meat — and according to sources like the Alberta Bison Ranch and the Rapid City Journal , he was speaking facts. The caption continued, “Super high in protein, zinc, and B vitamins. Being 90% fat-free, yak is a healthy red meat alternative and has more dense nutritional content than skinless chicken, salmon, and beef.”

At this time, it’s unclear how much his meat is selling for, but if his cattle are anything like his cosmetics brand, customers will have to pay a pretty penny to get their hands on it.

View this post on Instagram A post shared by Star Yak Ranch (@staryakranch)

Jeffree Star responded to criticisms of the Star Yak Ranch.

Every few years, Jeffree finds himself in hot water. This time, fans took to social media to accuse Jeffree of being a liar, particularly given that his makeup line was vegan and cruelty-free.

As one user put it , “People are criticizing Jeffree Star right now not just because they hate him, but because a year ago he said his yaks were his pets and that he was only going to love them and cuddle them.”

“And now, he's selling yak meat while stans are excusing it with 'he changed his mind,’ which is bonkers,” the tweet continued.

Since then, Jeffree, who has been a long-time connoisseur of meat, has addressed his fans’ criticisms. Speaking to Insider , he revealed that while he still finds cosmetic testing on animals to be "disgusting," he developed an interest in the "pasture to plate lifestyle" — one in which animals could be raised for meat but still treated kindly, and the ranch run sustainably.

It’s for this reason, Jeffree says, that he started the Star Yak Ranch to begin with.

"People keep making jokes like, 'Are you butchering Swiss Chocolate and Buster?' ... Any yak with a name tag is our pet, and we do have a pasture in the back of my land where we're just making food," he explained.

"The thought of raising an animal in peace and happiness, from pasture to plate, is something you don't learn living in a big city like LA," he added.

Despite the criticism, other fans have supported Jeffree's venture and applauded how he's been running his ranch.

As one user wrote on Instagram, "He’s raising meat yaks and pet yaks separately. Both [are] getting great care but the ones specifically for meat are left to roam without much human interaction, while his pet yaks are given names and a lot of human interaction. Both are being treated incredibly well for livestock."

Jeffree Star Is Leaving California to "Get Help" After a Difficult Year

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Jeffree Star's Store - Makeup & Meat

Our vibrant downtown just added another reason you should put a visit to the one and only Casper on your bucket list. Jeffree Star – The Store opened July 14, 2023! The grand opening featured Jeffree Star himself cutting a pink ribbon before fans from all over the country got a first look at the new store.

Jeffree Star's store is the one and only place where you can purchase Jeffree Star's vegan cosmetics in-person as well as yak meat from Jeffree's Wyoming Yak ranch, Star Yak Ranch. Jeffree Star often hosts events and new product launch parties at the store, making it more than just another shop in downtown Casper. Jeffree's fans have traveled from all over the world to see the store in person since it opened, which tells you just how special the new store is in downtown Casper. 

Where to Try Yak Meat in Casper

You’ve probably heard the recommendation to try a bison burger while you’re in Wyoming, but Casper now boasts several locations where you can try a Yak Burger from Jeffree Star’s Star Yak Ranch Locations include Fire Rock Steakhouse and J’s Pub. Want to take your tastebuds to the next level? Try some Yak tacos at Tacos Mexico. Once you're hooked, stop into Jeffree Star's makeup and meat store to try a variety of Star Yak Ranch Yak meat products, like jerky.

Star Yak Ranch

The Star Yak Ranch is where Jeffree Star first made his unlikely home just outside of Casper, Wyoming. Jeffree Star's ranch has over 300 yaks that are raised right here on the outskirts of town. Although Star Yak Ranch isn't open to the public, you can follow along and get an inside look by liking the Star Yak Ranch page on Facebook and Instagram.

*Images courtesy Cowboy State Daily, captured by Reporter Renée Jean.

Visit Casper

Jeffree Star Faces Backlash For Selling Yak Meat Despite Owning Cruelty-Free Beauty Brand

Jeffree Star is diversifying his business portfolio.

The controversial YouTube star shocked fans over the weekend when he revealed that he is now selling yak meat from his Wyoming farm, Star Yak Ranch.

“Our delicious grass fed  #Yak  meat will be available on our online store soon, hoping for next month!” he wrote on his farm’s Instagram account. “WYOMING & Casper locals! TOMORROW 5/28 we will be selling yak meat from 10AM-1PM at our warehouse! Come stop by and say hey and we have every cut available”.

In mid-2021, the beauty mogul listed his L.A. mansion and permanently moved to his ranch in Wyoming. He began preparations to relocate in 2020 following several scandals that threatened his career.

Though he stayed quiet on the farm’s operations, Jeffree has spoken frequently over the past year about his love of yak farming, saying he is “in love” with their spirit and calling his 40+ animals part of his “family”.

On September 1st, 2021, Insider reported that Jeffree had filed a trademark line for yak-related products, including yak yarn, treats, clothing, and more. Following this report, the creator allegedly posted an Instagram story claiming his yaks were just for petting and loving.

Jeffree Star has spent the past year preparing for a new era, the Wyoming-based Star Yak Ranch. He filed to trademark a line of yak yarn, dog treats, clothes, etc. This summer, Star quietly launched a yak ranch social media presence & bought 40+ yaks. https://t.co/ugLwhLW4hJ pic.twitter.com/VkvCNpkCWf — Kat Tenbarge (@kattenbarge) August 31, 2021

Fast forward less than a year, however, and it’s clear Jeffree’s plan to farm, harvest, and sell meat from his yaks has likely been in the works for years.

Several people have taken to social media to criticise the social media star for intentionally deceiving fans, while others note the hypocrisy in Jeffree selling yak meat while owning a cruelty-free cosmetics brand.

Taking to Twitter, Jeffree addressed the criticism, saying he is helping supply his local community with food and has donated “over 1000 pounds of meat to shelters.”

Our country is trying to take women’s rights away and there’s already so much hate on the Internet every single moment… There’s no way people are actually concerned about me supplying my local community with food? I’ve donated over 1000 pounds of meat to shelters — Jeffree Star (@JeffreeStar) May 28, 2022

Jeffree continued, addressing his former comments that his yaks are pets.

“Stop using the same regurgitated quote from last year when I said ‘all of my yaks are pets..’ THEY ARE. But months later I learned how healthy #yak meat is and I started to appreciate learning where my food comes from… Educate yourself & not immediately lash out at,” he wrote.

He later reiterated that “every yak on my social media is my pet”.

How Dating Exposés Have Shaped TikTok’s Pivot to Long-Form Content

Stop using the same regurgitated quote from last year when I said “all of my yaks are pets..” 🌾 THEY ARE. But months later I learned how healthy #yak meat is and I started to appreciate learning where my food comes from… Educate yourself & not immediately lash out at. — Jeffree Star (@JeffreeStar) May 28, 2022

In response to those calling him hypocritical for owning a cruelty-free beauty brand while actively farming yaks, Jeffree seemed to imply that vegan beauty is an outdated industry trend.

“I see no conflict. I chose to create a cosmetics line that doesn’t torture and test on animals,” he tweeted. “We all know I’ve never claimed to be vegan, it’s about evolving in the beauty industry & moving past the old ways”.

I see no conflict. I chose to create a cosmetics line that doesn’t torture and test on animals. We all know I’ve never claimed to be vegan, it’s about evolving in the beauty industry & moving past the old ways https://t.co/KDaI9CftMU — Jeffree Star (@JeffreeStar) May 28, 2022

Despite the discourse, Jeffree claims his first venture into selling yak meat went well, with “hundreds” of locals showing up to his farm’s warehouse sale with just 12 hours’ notice.

From next month, you, too, will be able to purchase Jeffree Star’s USDA-inspected grass-fed yak meat via staryaks.com .

The 2022 bingo card that truly no one saw coming.

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Jeffree Star said slaughtering his yaks is the 'Wyoming way' and showed a group of animals scheduled to be killed the next day

• YouTuber Jeffree Star posted a new video to his channel on Monday.
• Star defended his choice to slaughter yaks on his Wyoming ranch for food products. 
• Star Yak Ranch announced in May that it will sell packaged yak meat, which caused controversy.

YouTuber Jeffree Star has defended his choice to raise yaks for food products in a lengthy video showing viewers around his Wyoming ranch.

The YouTuber and cosmetics mogul uploaded a new video to his channel on Monday titled "The Truth About the Star Yak Ranch."  Star,  who moved to Casper, Wyoming, in December 2020 , showed followers a tour of Star Yak Ranch, including footage of him grooming the yaks, and addressed criticism around his decision to produce yak meat.

Star Yak Ranch  announced  in May that it would sell packaged yak meat through its online store and may open a shop in June . Star faced criticism from some fans who questioned if the yaks featured on his social media would be the ones slaughtered. 

"I don't think city folk understand farming," Star said in the video. "There was a very big misconception when I announced that I was going to sell meat." 

Near the end of the video, Star showed viewers where he keeps the yaks intended for slaughter. Star previously told Insider that his pet yaks have name tags and are kept in pastures on one part of his land. The yaks for slaughter have regular, non-named tags and are kept in a pasture near the back. 

"Behind me, these animals are going to be slaughtered tomorrow," Star said, standing in front of a large pen where various yaks roamed. "They're not halter trained. They're not named and have normal tags. These yaks are grass-fed only. There are zero grains or treats given to our yaks that will become food." 

Star said that since moving to Casper, he's embraced the farm-to-table lifestyle and was surprised some of his followers weren't familiar with it. Star also said he'd adopted the "Wyoming way" regarding his yaks, including breeding, keeping some yaks as pets, and planning to kill others for their meat.

"I had no idea people were uneducated about farming, where meat came from, or even the culture of hunting and providing food for your family," Star said. "It's a whole entire world, and living in Wyoming, I've definitely learned the Wyoming way." 

He added: "It may seem a little interesting to some people … that I am raising yaks for breeding, pets, and, yes, raising yaks for food." 

A post shared by Star Yak Ranch (@staryakranch)

Star then responded to critics who accused him of being dishonest about his business practices, which he denies.

Related stories

Insider previously reported that Jeffree Star LLC filed to trademark  Star Yak Ranch in categories including butchering services, clothing, and edible pet treats in September 2021 . At the time, Star acknowledged complaints about selling yak meat on Snapchat after speculation among fans, saying just because he filed trademarks under those categories didn't mean he'd ever pursue them. Star, whose cosmetic line is vegan and cruelty-free, denied that meat products were initially part of his plan in the new video.

"There was never a plan to raise yaks for meat in the beginning. I know some people can't fathom that and want to say I'm a liar," Star said. "I did trademark the Star Yak Ranch for all sorts of things — fiber, breeding, butchering, everything."

"I do sell a vegan cosmetic brand, but that has nothing to do with my yak ranch. That is a whole separate company," Star said.

"The thought of raising an animal in peace and happiness, from pasture to plate, is something you don't learn living in a big city like LA," Star  told  Insider. 

Representatives for Star did not immediately respond to Insider's request for comment. 

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Cruelty-Free Brand Owner Jeffree Star Under Fire For Selling Meat Made Of His “Pet” Yaks

By suzana rose, may 30, 2022.

Spread the word.

Jeffree Star has been a controversial figure since the beginning of his career. It's part of how he attracts all the attention he does, and it's part of why he became one of the largest beauty YouTubers. His brand, Jeffree Star Cosmetics, is also huge.

There's always a controversy with him. Whether he's destroying Chanel bags with a chainsaw for views (sure, not a huge deal, but it's a weird social status flex) or being straight-up racist on camera, multiple times. You might also recall that he named his eyeshadow palette "Cremated" in the midst of the pandemic, while millions of people worldwide were dying.

For these reasons, I didn't add Jeffree Star Cosmetics to our list of cruelty-free brands, despite them being a vegan brand. I know, I was being biased. But it's my list, and there are certain brands I choose not to promote. To this day, I don't add any MLM brands because of the ethical implications of pyramid schemes. I know some of you are upset about me not adding Arbonne and Beautycounter, but I can't in good conscience promote these predatory companies.

In 2020, Jeffree Star Cosmetics joined Leaping Bunny. He also had apologized for past behavior, and I knew that many cruelty-free shoppers were supporters of his brand. I decided to add them to our cruelty-free list, since his cruelty-free claims were vetted by Leaping Bunny.

The brand is also fully vegan, although Jeffree isn't. This isn't a problem, and any progress in moving away from animal cruelty in the beauty industry should be applauded. Regarding his vegan status, he claimed:

I see no conflict. I chose to create a cosmetics line that doesn’t torture and test on animals. We all know I’ve never claimed to be vegan, it’s about evolving in the beauty industry & moving past the old ways https://t.co/KDaI9CftMU — Jeffree Star (@JeffreeStar) May 28, 2022

In 2020, Jeffree Star purchased a ranch in Wyoming, where he eventually started raising yaks. He posted several pictures of his yaks on social media, claiming that these yaks are his "pets" and part of his "family".

Jeffree Star has spent the past year preparing for a new era, the Wyoming-based Star Yak Ranch. He filed to trademark a line of yak yarn, dog treats, clothes, etc. This summer, Star quietly launched a yak ranch social media presence & bought 40+ yaks. https://t.co/ugLwhLW4hJ pic.twitter.com/VkvCNpkCWf — Kat Tenbarge (@kattenbarge) August 31, 2021

jeffree star killing yaks for the meat market is a pivot i genuinely did not see coming pic.twitter.com/5nSEYBR95m — matt (@mattxiv) May 27, 2022

Little did we know, behind the scenes, he was butchering the yaks to sell their meat. The thing is, Jeffree Star never hid his yak meat business. They even have their own social media channel, where he showcases packs of yak meat. So we have to wonder, is this another publicity stunt for Jeffree to promote his new venture? I mean come on, the address of where you can go buy the meat is in the Instagram caption of the controversial post.

jeffree star really slaughtered his pet yaks and is selling the meat ???? — frogan (@fr0gan) May 28, 2022

I absolutely hate Jeffree Star. This MF has a yak ranch, talking about loving these animals, pics cuddling them and shit only to ACTUALLY now be selling Yak meat?? What a sick bastard. — shelby grzejka (taylor’s version) (@shlbybby) May 29, 2022

Jeffree Star going from selling "vegan cruelty free" makeup to now selling yak meat really shows that the morals and ethics of rich people rely entirely on what seems the most profitable in the moment — ????✨bonbon✨???? (@PastelBabyBun) May 29, 2022

These are the same tactics used by Kim Kardashian and Nikita Dragun. As long as we give these stories attention, much like I'm doing now, the behavior won't stop. I chose to share this story because I have an ethical audience who might like to be warned before purchasing Jeffree Star Cosmetics. However since this story was picked up all over the media, I'm sure it was a net positive for Jeffree and his yak meat. Thoughts?

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32 of Comments

I’m in agreement with this. I draw the line with showing off his “babies” and then telling audience he kills them. Horrified is the word for my shock. He won’t escape karma.

Glad I’m not the family member.

There are people out there that will do ANYTHING for money or attention. I feel that he loves to be in the spotlight, whether it be for negative or positive purposes!

Exactly. Lisa’s comments indicate she is not understanding the situation. And, what’s with the name calling? Unacceptable.

The problem wasn’t his makeup, that was very good product, so good in-fact it always made me wonder if he was telling the truth, i never actually bought any of it but family members have, my concern always was what was he was spending the money earned by it on, Fast cars(leather seats etc) designer bags and clothes from people who are NOT cruelty free, stupid items, is his household cruelty free, i very much doubt it, a very hypocritical view point from him, if he isn’t cruelty free at home then in my view his cruelty free business is just to fill a niche in the market (a money maker), i would like to know just how cruelty free he lives, he has never hidden his spending and what products he has, its for all to see in pictures, and thats what we need to think of with cruelty free, you are buying cruelty free but are your hard earned pennies going to carry on that tradition when its in their pockets.

Suzana, if you feel a company is not in good favour then I’m all with you on that, you recommend who you want or don’t want and ignore the hecklers, keep up your incredibly amazing work we all love, you are the only one i have faith in for cruelty free accuracy please dont ever stop. x

A vegan and cruelty-free cosmetic line which is owned by a profitmonger who butchers his pet yaks? No, I won’t buy Jeffree StarCosmetics. Very disappointed in this line, and in Mr. Star. This may be short term profitable, but it’s unethical and just creepy. Count me, my two daughters, and their many friends out. We buy a lot of makeup.

Thank you for being even more then ???? about cruelity free brands. Like also with for example Mary kay

And I agree this sick person Jeffree Star has gotten positive PR on the web????

I just don’t put ‘cruelty’ in the same lane as ‘slaughter’. I’m completely cruelty free with products I use (cosmetic etc). But I’m not a full vegetarian.

Thank you for giving me this info.Who understands humanity to its depths? find that One who will give insight & Comfort in these shocking episodes.The brutality that goes on is best left to the one who does it,Yet we are told by the Wise Ones that everyone must pay for every deed we do.None can escape the reactions, but we can stop doing these evils & stop our own suffering too…so this I try to fathom. I have witnessed evils with my own eyes: a little buck chased by =- 6 BIG dogs lead by a team of people out to kill the buck.I can only say, do not do anything yourself wrong, as it will bring its consequenses sooner or later.I am happy to know about the pure products you promote as we need so much purity in this world to help us Good wishes, Geraldine

Thanks for reporting this information. I never heard of this man. He’s doing such a cruel thing. Why is there even a demand for yak meat? Not enough other animals who are suffering in farm factories every day?

Never heard of him until now. I am vegan but I wouldn’t buy his products since he slaughters yaks. Too many choices to even consider any of his products. Yuck!

Well said! I’m so sorry I believed in him and bought as many products as I could! To have now my messages deleted and myself ignored, like he did to tons, on Instagram & Facebook!

I will absolutely NOT BUY ANYTHING from Jeffree Star! What a scam and a hypocrite!!! Two character traits that I hate most!!

His distinction between torturing + killing makes no sense. He obviously has no idea what transpires when an animal is slaughtered. They most definitely are tortured both physically + psychologically as they are pushed, shoved + electrically shocked while surrounded by the sounds + smells of other animals being killed. Sorry so graphic but that is the reality. Obviously, he jumped on the vegan makeup bandwagon only as a means to secure a position to make money in a popular market. Hopefully, his little corner of that market will collapse when those of his followers who are truly interested in animal welfare, realize he is trying to make money in two diametrically opposed worlds.

Perfectly said! I’m no longer buying from him! Plus, like I earlier wrote, deleting and ignoring all the comments and people that don’t agree with what he’s doing to those yaks?! Totally horrible!

Thank you for all you do and for your due diligence. You give so much to our cruelty fee and vegan society.

This S.O.B. Probably only started vegan makeup because it is in vogue at the moment to be vegan and to care about animals- it’s like saying you care about the environment and climate change and then opening a fossil fuel processing plant that blasts filth into the atmosphere.

All he cares about is the bottom line and people like you have his number and thanks to you now so do we all. Thank you so much!

????????????????????????

Gross. The rich keep getting richer. This person never cared about having a vegan cosmetics line for ethical reasons, they did it because it’s a marketing buzzword now. Stop supporting this line. Please post more information and stories about this person to warn truly ethical consumers about their practices! Pets are not food. Animals are not food. Period. I’d like to see this person kill and butcher these animals themselves.

Totally right! I no longer support him nor buying his products! All the cosmetics I have from his brand are in the trash. Deleting all the comments and ignoring all the people who don’t agree with the yak meat?! Disgusting!!

Thank you, Suzanne, for the update. I will never buy anything from his company because he is a repulsive piece of crap, and was before he started slaughtering his pets. You, Suzanne, are allowed to put any companies on your lists, they are YOUR lists and you spend a lot of time and effort in this work! I support YOU and your ethics.

Yes! And totally unprofessional and not moral to delete all the comments and ignore all the people who don’t agree with this!

I will no longer buy any thing from Jeffery starr. I’m very saddened by what he is doing. If he saw them as family he shouldn’t be killing these innocent animals.

So right…. And to delete the posts and ignore all the people from his accounts just because they asked, like I did, how is it possible, how can he….

He / his team deleted all the posts from the Instagram and blocked all the people who just not like what he’s doing to some of the yaks – including me – I simply asked how can he play with some and have others killed – in a matter of minutes they deleted my words and blocked me and tons of people like me! Every single post / fan that wasn’t kissing his ass got deleted and those followers ignored! During the years I invested hundreds in his cosmetics to now see I, we, have NO freedom of speech?! Shame!!

I am new to buying makeup. I have been scouring the internet to find the companies that are vegan inside and out. I did not Jeffree Stars line was vegan. However, now that I know about his yak meat venture, I’ll stay away from his products. I am a Vegetarian. I can’t, in good conscience, buy what he’s selling.

Thank you for the info. Biggest hypocrite ever. No vegetarian or person who cares about honesty or transparency should EVER BY anything from him

Lisa, YOU are ignorant for posing this comment. Yes, to each their own for farmers doing their thing; however, he has, on several accounts, posted about them being his pets and family, which is what CFK is stating above and provided proof for, so there is no narrative to push. It’s facts that are out in the open that you can take two seconds to look up yourself, but instead want to push your own narrative that CFK is pushing a narrative, lol.

CFK is pointing out the hypocrisy of calling them family and pets, while simultaneously raising them for meat. He also calls his Pomeranians family, so I guess you’d be ok with him breeding, butchering, and selling them for food as well?

Other farm to table meat houses shouldn’t be in the line of fire and your “what aboutism” lacks foundation here because: 1. don’t have a cruelty free and vegan cosmetics line 2. certainly don’t consider their meat animals friends/family

This is so hypocritical and shocking level of no morals. This is all about cash profit. Disgusting human being. I would NEVER purchase anything from this monster!

I lived in LA when Jeffree Star was coming up. In the 00’s gossip and viciousness abounded. TMZ, Perez Hilton (Mario Lavandeira), paparazzi everywhere. Garbage human beings everywhere. Jeffree Star, while I’ve never spoken a word to him, was quite obviously intimidated by me. He would shrink away after I’d catch him staring at me all the time. Who am I? No one, just a high res empath. He, like most, can talk a good game behind the camera with no one to debate. However, in public, I saw him shrink away many times.

This is just one more reason I don’t like him and one more reason I will never give him a penny of my money. He quite clearly knew that this would come to light. His ego of naming it after himself is proof of that. Just keep this in the back of your mind, he’s an insecure p.o.s. and tries to make himself feel better by attacking people from behind a computer screen.

You are really ignorant posting this. The man (the company), have “pet” yaks which are bred for things such as wool, now the ranch has bought and is breeding other yaks for meat (pasture to plate). This is what thousands of farmers do across the States and the UK. Why are you not going after them? I would like to see you have the facts straight and not push this narrative that the ranch is killing “pets”.

What’s the difference between the “pet” yaks and the ones that are getting slaughtered?

Thousands of farmers are not selling vegan cosmetics named after themselves and touting how wonderful they are because of their cosmetics. This is not a farm to table conversation btw. My farm to table are organic vegetables, legumes and fruits. I am vegan so I want an ethical vegan cruelty free cosmetics company that I make my purchases from. I worked too hard as a public high school teacher to waste my money on frauds and support the slaughter of innocent creatures business. You’re on the wrong blog with your attitude: the meat and dairy industry would enjoy your support.

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Jeffree Star defends himself after being criticised for killing his yaks and selling their meat

30 May 2022, 15:59

Jeffree Star defends killing his pet yaks for their meat

By Jazmin Duribe

"Jeffree Star really slaughtered his pet yaks and is selling the meat."

Listen to this article

Jeffree Star has defended selling yak meat after previously referring to them as his "pets".

In case you didn't know, the controversial YouTuber traded his cosmopolitan life in Los Angeles for a life on a ranch in Casper, Wyoming, in 2021 for some "peace and quiet". Jeffree's new rural lifestyle saw him get some new pets – a bunch of yaks – and he soon launched an Instagram page (@staryakranch) documenting his shift from beauty guru to yak farmer.

Then in August last year, Jeffree filed to trademark Star Yak Ranch with plans to sell natural yak fibers, clothing, edible pet treats made from yaks, butcher shops and butchering services, and breeding and stud services for yaks. 

It's safe to say that Jeffree is making yaks his brand, so people were shocked to see that he's actually selling yak meat now, especially after previously calling them his pets and even naming them.

READ MORE: Jeffree Star says Zendaya called him pretty at the Spider-Man premiere

On Saturday (May 28), Jeffree held a yak meat pop-up shop in Wyoming, where he sold ground yak, yak steaks and even yak jerky. Apparently, yak meat is nutrient dense and "90% fat free".

People couldn't believe that Jeffree had expanded his empire to selling yak meat and they also thought Jeffree is actively promoting meat consumption even though his line Jeffree Star Cosmetics is vegan.

jeffree star killing yaks for the meat market is a pivot i genuinely did not see coming pic.twitter.com/5nSEYBR95m — matt (@mattxiv) May 27, 2022

jeffree star really slaughtered his pet yaks and is selling the meat 😭 — frogan (@fr0gan) May 28, 2022

I absolutely hate Jeffree Star. This MF has a yak ranch, talking about loving these animals, pics cuddling them and shit only to ACTUALLY now be selling Yak meat?? What a sick bastard. — shelby grzejka (taylor’s version) (@shlbybby) May 29, 2022

One day Jeffree Star is all “I love my Yaks” the next he’s selling them for parts. Always has had a weird take on friendship, that one. — Tea Time (@AyeitsTeaTime) May 29, 2022

Jeffree Star going from selling "vegan cruelty free" makeup to now selling yak meat really shows that the morals and ethics of rich people rely entirely on what seems the most profitable in the moment — 🌸✨bonbon✨🌸 (@PastelBabyBun) May 29, 2022

I hate the internet. “Rupual is fracking” and “Jeffree Star is slaughtering yaks” are not statements I should understand, but I do and this is all the internet’s fault. — Theo ✡︎ טוביה ☭ 🇦🇹🏳️‍🌈 (@jewish_activist) May 29, 2022

Jeffree has now defended himself and explained why he started selling yak meat.

"Our country is trying to take women’s rights away and there’s already so much hate on the Internet every single moment… There’s no way people are actually concerned about me supplying my local community with food? I’ve donated over 1000 pounds of meat to shelters," Jeffree explained on Twitter.

"Stop using the same regurgitated quote from last year when I said 'all of my yaks are pets…' THEY ARE. But months later I learned how healthy #yak meat is and I started to appreciate learning where my food comes from… Educate yourself & not immediately lash out at."

Jeffree also said that he pivoted to eating yak meat after adopting a healthier lifestyle and cutting out fast food. He added: "Trust me, I grew up in a huge city and didn’t understand the culture of hunting and providing your family with food for a year… I never gave a fuck where the food came from that I was putting in my body… I love getting older and expanding my knowledge."

Jeffree continued his rant on Instagram Stories. "I started raising yaks over a year ago and I still have 120 pets and the only yaks you guys ever seen on social media is my pets," Jeffree explained.

"Any tag with a name is my pet. I think if you generally don't like me you're just hopping on this thing today. Maybe [because] it's Memorial Day weekend and you're bored. People are literally making up their own narratives. 'You're slaughtering Swiss Chocolate and Buster.' No, they're actually right here grazing on the grass and I can't wait for their semen to impregnate a lot of the girls and have amazing babies."

Speaking about his brand, Jeffree added: "When have I ever claimed to be vegan? No, I'm on year eight of Jeffree Star Cosmetics and I created it so it could be inclusive and so everyone could wear it. The days of testing makeup on rabbits and bunnies is horrifying. Hello, duh? The beauty industry had to evolve past that and I was one the people that helped push vegan in the industry."

What do you think? Tweet us @popbuzz and let us know!

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Serving Jeffree Star’s Yak Meat Putting Casper Taco Shop On The Culinary Map

Creating new and exciting food with Jeffree Star’s Wyoming yak meat has put Tacos Mexico on the culinary map, another step in an American dream that’s been unfolding for 25 years in Casper.

July 17, 2023 6 min read

Tacos Mexico owner Alex Rosales didn’t know anything about yak meat, nor did he really know anything about social media personality Jeffree Star.

Now he’s a fan of both . 

Yak meat, and the social media star who introduced him to it, have both been game-changers for his family owned and operated business in Casper, which has been serving Mexican food for the last 13 years.

Tacos Mexico is one of three Casper restaurants serving yak meat dishes. The other two are Firerock Steakhouse and J’s Pub and Grill.

“Initially (Star) came in and he was a customer before anything,” Rosales told Cowboy State Daily. “And I wasn’t aware of who he was. My kids were (aware), so they kind of filled me in a little bit.”

One day when Rosales came out to check on customers, Star happened to be there so Rosales asked him how everything was.

“He’s like, ‘Yeah, I really like the vibe here,’” Rosales recalled. “‘I really like the friendly people and how you do business, you know.’”

Six months later, Star was back, talking about his plans to start raising yak at Star Valley Ranch and sell the meat.

“But I had no idea what a yak was either,” Rosales said. “So there again, I had to do a little bit of research.”

A Meat All Its Own

Yak meat is a cooking experience all its own, Rosales said. 

“It’s super good, but you cannot overcook it. Because it’s, like, lean, lean meat. Most people want to treat it like it was regular beef, and that’s where they kind of fail,” he said.

Rosales tried several different recipes, playing around with the yak cuts Star had given him before narrowing it down to two ideas he would be OK with serving.

But then, overnight, he had a brilliant, new idea.

“Why not try birria? Birria style,” Rosales said. “So, we started working with that and, within a couple of days, we already knew that was going to be the recipe because the taste of it brought out the taste of the yak and the birria-style recipe really complimented it, you know.”

Birria in Mexico is often made with goat or lamb, Rosales added, and consommé is often served as a dipping sauce. The meat is rolled up in a tortilla, then dipped in the consommé, similar to the way a French dip sandwich would be eaten.

“Everybody asks for the broth now,” Rosales added. “So, we just immediately give it to them.”

Birria is typically a strong, bold dish, but for yak, which is a sweeter meat, Rosales does things a little differently.

“With birria, you have to kind of let it sit there for all the spices and everything to kind of sink in,” he said. “You know, kind of if you were to marinate something, kind of similar to that.”

Instant success

Yak meat birria was an overnight success at Tacos Mexico, Rosales said. 

The tender meat with the spices has a flavor that’s all its own, and it is quite delicious, especially with the broth. 

“It has created, you know, like a kind of cult following,” Rosales said. “Which is really cool. We’ve had experiences where people have literally driven five, six hours out of their way to come in to try it.”

Since then, Rosales has added new yak dishes to the menu, given its instant popularity. These range from chimichanga and tacos to a huge burrito.

The newest creation, meanwhile, has eclipsed the popularity of all others. It is the yak birriamen — a riff on the Mexican ramen bowl, which has become very popular in many southern states.

“It is noodles with the Yak, asadero cheese, lime, cilantro, onion — it’s been super good,” Rosales said, adding that it’s now a top seller.

“There was a food critic from Los Angeles here (Thursday),” Rosales said. “I had no idea who she was. And she’s, you know, ‘I’ve eaten all over the place, and you’ve got something really good going on here with your birria recipe,’ so she liked it. She tried the ramen bowl, and she ate every single little (thing in it).”

Star, himself, is a big fan of the new Ramen bowls, Rosales added.

“He went crazy when I gave him the ramen to try,” Rosales said. “He did a whole video, a whole blog thing on his social media. I don’t know how many social media pages he has, but it was really cool.”

The first blog from Rosale’s restaurant hit over 1 million views, Rosales added, while a second one, which was specifically about Tacos Mexico, has just under 2 million views worldwide. 

An American Dream Gone Viral

Rosales, who is an American citizen, came to the United States from humble beginnings in Mexico.

“We started from the bottom, you know,” Rosales said. “We struggled severely the first few years. We lived in rundown houses, and the neighborhoods were really bad.”

Twenty-five years ago, when he had the opportunity to move to Casper, he did it and hasn’t looked back. He has worked hard, first leasing a kitchen for several years from a local bar and saving all of his money so he could buy his own little American dream.

Over the last 13 years, Rosales has been restoring and upgrading that dream, turning what was once rundown and dilapidated into a space that is vibrant and attractive.

“Casper has given me the chance to, you know, to be honest with you, to bring to pass my life’s dreams to be independent and self-sufficient,” Rosales said. “There’s so much opportunity here in Wyoming. It’s just you have to be willing to work hard.”

The experience working with Star, meanwhile, has been yet another amazing step on this American dream.

“The opportunity to work with Jeffree, man, it’s been unbelievable,” Rosales said. “He’s a great businessman, very professional, and he’s been great to us. He’s pretty much given us the freedom to experiment with (the yak meat). He didn’t come in and say you have to do this, this and that. He gave us some meat, and we have created those dishes, and man, they’ve been a huge success.”

Renée Jean can be reached at [email protected] .

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The Jeffree Star Store

Review Highlights

“ Upon entering the store, I was greeted with a wide array of products including makeup, clothing, stuffed animals, yak meat, and even yak jerky . ” in 5 reviews

Location & Hours

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355 S Ash St

Casper, WY 82601

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Such a fun experience. My sister and I had a blast looking at everything and tasting the jerky. We ended up buying three different flavors. The cars inside are so cute. Definitely a must see if you are a makeup lover

See all photos from Skyler H. for The Jeffree Star Store

The employees were knowledgeable and fun. I love the Yak Brats and my dogs loved the treats. I wish I could order Yak meat online because his flavors are fantastic!

Random stop While in town for business. I was more interested in the meat than the makeup. Lots of jerky a summer sausage options, as well as various cuts of meat. Very friendly and knowledgeable staff.

It's the real deal. Make up and meat. A little something for everyone. The Yak meat is top notch. The higher price point is justified for sure. Great meat and a bunch of flavours. P.S. Killshot lives on!

See all photos from Kurtis J. for The Jeffree Star Store

LOVEDDD the jeffree star store, went there twice and even got to meet jeffree the second time! the place was beautiful and consists of white and pink colors. he even had three of his cars there! the meat he sells is so yummy and very affordable. the parking is great and there's so much space. i bought his strawberry face cleanser, a few concealers, some mini trio lip glosses, but my all time favorite has to be his liquid blush & the matte liquid lipsticks. they are incredible and truly one of my favorite products of all time. casper is a small time but if you ever visit make sure you see this store!

I recently had the opportunity to visit the Jeffree Star store and I must say, it was an experience unlike any other. The store is located conveniently downtown by the splash pad at David Street Station, making it easily accessible for shoppers. The first thing that caught my attention was the vibrant pink building. It definitely stood out from the other mundane buildings in the area, adding a touch of excitement to the surroundings. Upon entering the store, I was greeted with a wide array of products including makeup, clothing, stuffed animals, yak meat, and even yak jerky. The store was impeccably clean and the colorful displays added to the overall aesthetic appeal. It was refreshing to see such a diverse range of items available for purchase, catering to various interests and tastes. One particular highlight of my visit was the opportunity to meet Jeffree Star himself. He had mentioned that he would be at the store regularly, and true to his word, he was present during my visit. Jeffree was busy taking pictures and engaging with fans, but he made sure to make each person feel special. I was impressed by his down-to-earth nature and his genuine love for our town, as he expressed his appreciation for Casper. I decided to make a purchase for my daughter and chose a stuffed blue yak. She absolutely loved it! The ordering process was simple - I selected the item, informed an employee, made the payment, and then proceeded to another part of the store where my order was promptly brought to me. The efficiency of the staff was commendable, making the entire shopping experience hassle-free. It's worth mentioning that Jeffree Star has made a positive impact in our town. Not only does he bring a unique store to Casper, but he also organized a remarkable free concert. It's clear that he genuinely cares about the community and is dedicated to making a difference. In conclusion, I highly recommend visiting the Jeffree Star store. Don't let any preconceived notions or judgments cloud your judgement. The store offers a wide range of products, a clean and colorful environment, and the chance to meet Jeffree Star himself. So go ahead, support Jeffree and treat yourself or your loved ones to some fabulous makeup and unique goodies.

Everyone is going!

This store was amazing no jeffree was not there when I went but it was so clean they let us go and take pictures and it was so clean and every thing was organized we walked in and the staff asked us if it was our first time and the whole time they were very kind they answered questions all the meat had free snakes and the meat is amazing picked up some it is great and right now they have a deal were you purchase a meat and you get a free liquid lip I love that the place is amazing will be going agin soon

See all photos from Johnathan M. for The Jeffree Star Store

My daughter and I were traveling through Wyoming and had to make a pit stop at The Jeffree Star Store and it was epic! The staff was friendly , helpful , knowledgeable with a great sense of humor . I am enjoying my concealer and new lipsticks! My daughter purchased gift bag with many amazing products that we are sharing! My son in law purchased yak jerky for the road which was delicious! You won't be disappointed if you purchase make-up or the Yak jerky! We love the Tik Tok lives as well! Happy Shopping !

5 Star Experience - from Laura at the door to Michael at the meat counter and the ladies at the makeup counter - my fiancé and I had an amazing experience. I love the layout of the store and all the offerings. They have items here that are sold out online! I love the experience of selecting an item or letting the employees know what you want and they go in the back and get a brand new item for you instead of you digging through on floor inventory. We had so much fun and both loved the experience. Would come again and highly recommend!

Absolutely love his make up and even got some garb this time,the only thing I was kind of crushed because the strap in my cross body bag broke after a couple of weeks but I'm sure it was my fault

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